Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Chirag Madhrani

Experienced Product Marketer
Ajax,ON
Chirag Madhrani

Summary

A B2B & B2C product marketing professional with 10+ years of total experience, a cross-functional collaborative mindset, a strong understanding of marketing and a track record of generating tangible results through data-centric marketing.

Overview

10
years of professional experience
6
years of post-secondary education

Work History

Dig Insights
Toronto, ON

Product Marketing Manager
04.2022 - Current

Job overview

  • Setting up the function as the first product marketing hire for Upsiide - a B2B Research-Tech software.
  • Leading the go-to-market strategy (positioning, messaging and execution plan) for new product/feature releases across all in-product and external channels.
  • Leading the competitive analysis efforts and creation of sales enablement assets like battle cards and slides for product demos.
  • Leading win/loss interviews of new customers and churned prospects to understand their decision making process, key pain points and evaluation criteria.
  • Leading the customer feedback initiative through an in-platform Net Promoter Score (NPS) survey and sharing insights with key stakeholders across product, sales, customer success & marketing.
  • Leading the customer onboarding journey through email sequences and in-product onboarding tours. Increased tour completion rate by 10%.

Workplace Safety & Prevention Services
Mississauga, ON

Social Media & Content Management Specialist
03.2020 - Current

Job overview

  • Lead GTM (go-to-market) plans for new product marketing launches for B2B small, mid & large enterprise customers. Developed messaging, positioning & value propositions for clearly defined target customer segments & user personas across owned & paid channels.
  • Led end-to-end strategy, design development, implementation & product marketing launch of a microsite to promote internal resources to help Ontario businesses cope with COVID-19.

Iovate Health Sciences
Oakville, ON

International Social Media Specialist
08.2019 - 02.2020

Job overview

  • Budgeted, managed & monitored paid social media spends of over $450,000 per year in multiple international markets for brand MuscleTech. Reduced CPC by 10%.
  • Managed 6 agencies across multiple continents for localized social media content creation.

Jet Airways (India) Ltd.
Mumbai, MH

Sr. Product Marketing Associate
10.2015 - 06.2019

Job overview

  • Performed cross-functional collaboration with Product Management, Sales, Customer Service, Marketing & more to understand product shortcomings, brainstorm new product ideas, positioning & create GTM (go-to-market) launch strategies for B2C products.
  • Developed end-to-end Product Marketing campaigns for B2C product launches in international countries around the world across owned, paid & earned channels aimed at delivering the right content to the right customer at the right time.
  • Crafted product messaging & positioning documents that helped create collaterals & assets (short & long form) for sales teams, marketing copy, web copy, presentations & press releases.

Trivone Digital Services
Mumbai, MH

Account Manager
02.2015 - 09.2015

Job overview

  • Managed a team of 3 direct reports, strategized & overlooked social Media campaigns for clients in the entertainment industry.

Chimp&z Inc.
Mumbai, MH

Digital Strategist
07.2013 - 12.2014

Job overview

  • Executed an offline + online social Media Marketing campaign for a consumer goods client’s product refresh activity. Trended organically at No. 3 on Twitter India.

Education

Product Marketing Alliance
London, UK

Product Marketing Core Certified (PMCC) from Product Marketing
04.2022 - 05.2022

Canadian Marketing Association
Toronto, ON

Chartered Marketer
11.2020 - 01.2022

Cornell University
Ithaca, NY

Marketing Strategy
03.2020 - 05.2020

University of Mumbai
Mumbai, MH

Master's in Commerce from Marketing
06.2013 - 04.2015

University of Mumbai
Mumbai, MH

Bachelor's in Management Studies from Marketing
06.2010 - 04.2013

Skills

    Product Marketing

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Timeline

Product Marketing Manager

Dig Insights
04.2022 - Current

Product Marketing Alliance

Product Marketing Core Certified (PMCC) from Product Marketing
04.2022 - 05.2022

Canadian Marketing Association

Chartered Marketer
11.2020 - 01.2022

Social Media & Content Management Specialist

Workplace Safety & Prevention Services
03.2020 - Current

Cornell University

Marketing Strategy
03.2020 - 05.2020

International Social Media Specialist

Iovate Health Sciences
08.2019 - 02.2020

Sr. Product Marketing Associate

Jet Airways (India) Ltd.
10.2015 - 06.2019

Account Manager

Trivone Digital Services
02.2015 - 09.2015

Digital Strategist

Chimp&z Inc.
07.2013 - 12.2014

University of Mumbai

Master's in Commerce from Marketing
06.2013 - 04.2015

University of Mumbai

Bachelor's in Management Studies from Marketing
06.2010 - 04.2013
Chirag MadhraniExperienced Product Marketer