Hi, I’m
Chirag Madhrani
Experienced Product Marketer
Ajax,ON
Summary
A B2B & B2C product marketing professional with 10+ years of total experience, a cross-functional collaborative mindset, a strong understanding of marketing and a track record of generating tangible results through data-centric marketing.
Overview
10
years of professional experience
6
years of post-secondary education
Work History
Dig InsightsToronto, ON
Product Marketing Manager
04.2022 - Current
Job overview
- Setting up the function as the first product marketing hire for Upsiide - a B2B Research-Tech software.
- Leading the go-to-market strategy (positioning, messaging and execution plan) for new product/feature releases across all in-product and external channels.
- Leading the competitive analysis efforts and creation of sales enablement assets like battle cards and slides for product demos.
- Leading win/loss interviews of new customers and churned prospects to understand their decision making process, key pain points and evaluation criteria.
- Leading the customer feedback initiative through an in-platform Net Promoter Score (NPS) survey and sharing insights with key stakeholders across product, sales, customer success & marketing.
- Leading the customer onboarding journey through email sequences and in-product onboarding tours. Increased tour completion rate by 10%.
Workplace Safety & Prevention ServicesMississauga, ON
Social Media & Content Management Specialist
03.2020 - Current
Job overview
- Lead GTM (go-to-market) plans for new product marketing launches for B2B small, mid & large enterprise customers. Developed messaging, positioning & value propositions for clearly defined target customer segments & user personas across owned & paid channels.
- Led end-to-end strategy, design development, implementation & product marketing launch of a microsite to promote internal resources to help Ontario businesses cope with COVID-19.
Iovate Health SciencesOakville, ON
International Social Media Specialist
08.2019 - 02.2020
Job overview
- Budgeted, managed & monitored paid social media spends of over $450,000 per year in multiple international markets for brand MuscleTech. Reduced CPC by 10%.
- Managed 6 agencies across multiple continents for localized social media content creation.
Jet Airways (India) Ltd.Mumbai, MH
Sr. Product Marketing Associate
10.2015 - 06.2019
Job overview
- Performed cross-functional collaboration with Product Management, Sales, Customer Service, Marketing & more to understand product shortcomings, brainstorm new product ideas, positioning & create GTM (go-to-market) launch strategies for B2C products.
- Developed end-to-end Product Marketing campaigns for B2C product launches in international countries around the world across owned, paid & earned channels aimed at delivering the right content to the right customer at the right time.
- Crafted product messaging & positioning documents that helped create collaterals & assets (short & long form) for sales teams, marketing copy, web copy, presentations & press releases.
Trivone Digital ServicesMumbai, MH
Account Manager
02.2015 - 09.2015
Job overview
- Managed a team of 3 direct reports, strategized & overlooked social Media campaigns for clients in the entertainment industry.
Chimp&z Inc.Mumbai, MH
Digital Strategist
07.2013 - 12.2014
Job overview
- Executed an offline + online social Media Marketing campaign for a consumer goods client’s product refresh activity. Trended organically at No. 3 on Twitter India.
Education
Product Marketing AllianceLondon, UK
Product Marketing Core Certified (PMCC) from Product Marketing
04.2022 - 05.2022
Canadian Marketing AssociationToronto, ON
Chartered Marketer
11.2020 - 01.2022
Cornell UniversityIthaca, NY
Marketing Strategy
03.2020 - 05.2020
University of MumbaiMumbai, MH
Master's in Commerce from Marketing
06.2013 - 04.2015
University of MumbaiMumbai, MH
Bachelor's in Management Studies from Marketing
06.2010 - 04.2013
Skills
Product Marketing
Go-To-Market
Cross-Functional Collaboration
Positioning & Messaging
User Persona Creation
B2B Marketing
Presentation & Public Speaking
Competitive Analysis
Google Analytics
Slack
Notion
Figma
Timeline
Product Marketing Manager
Dig Insights
04.2022 - Current
Product Marketing Alliance
Product Marketing Core Certified (PMCC) from Product Marketing
04.2022 - 05.2022
Canadian Marketing Association
Chartered Marketer
11.2020 - 01.2022
Social Media & Content Management Specialist
Workplace Safety & Prevention Services
03.2020 - Current
Cornell University
Marketing Strategy
03.2020 - 05.2020
International Social Media Specialist
Iovate Health Sciences
08.2019 - 02.2020
Sr. Product Marketing Associate
Jet Airways (India) Ltd.
10.2015 - 06.2019
Account Manager
Trivone Digital Services
02.2015 - 09.2015
Digital Strategist
Chimp&z Inc.
07.2013 - 12.2014
University of Mumbai
Master's in Commerce from Marketing
06.2013 - 04.2015
University of Mumbai
Bachelor's in Management Studies from Marketing
06.2010 - 04.2013