Ching Yee Ho
Calgary,AB
Summary
Creative Marketing Manager with expertise in both online and direct mail marketing campaigns and strategy. Solid understanding of digital marketing and website analytics. Recognized for quickly understanding customer needs and consistently delivering timely and cost-effective solutions.
Overview
20
20
years of professional experience
Work History
Marketing Manager
Conway Management Limited
Hong Kong, Hong Kong
02.2019 - 04.2023
- Define and write business plan for export business, retail business and franchise business in Mainland China; Fully responsible for website, eshop creation and work with website developer, copywriter and graphic designer; Prepare annual marketing budget, create marketing campaigns, work with PR agency for SEO, SEM result evaluation
- Developed social media marketing strategies to help brand company and increase sales.
- Managed creation of marketing materials, collateral and sales support tools.
- Formulated and launched marketing and promotional campaigns to maximize profits.
- Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
- Worked with management team to oversee and monitor marketing strategy.
- Coordinated with external vendors to produce promotional items such as tote bags and logo masks.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Collaborated with internal teams on product launches and advertising strategies.
- Evaluated and reported on campaign performance to relevant stakeholders and leadership across organization.
- Researched emerging technologies in digital marketing space.
- Tracked, analyzed and reported on marketing program results.
Manager - Web Business
MaBelle International Limited
Hong Kong, Hong Kong
12.2015 - 07.2017
- Wrote new business plan, market and operate “overseas Click and Collect program” (O2O) for MaBelle Brand including distributor agreement, marketing proposal, pitching materials, fulfillment and etc; Worked with IT to design B2B operating System (Website and App) including UX, customer database collection, testing, debugging, inventory control, delivery record tracking and etc; Grew physical overseas dealers from 0 to 9 (9 distributors in Malaysia) within 2 years, every dealer got a MaBelle showcase (average 60 pieces jewelry in each showcase) in their shops, plus online sales
- Determined business development opportunities and implemented effective strategy for client acquisition.
- Leveraged cold calling, in-person visits and referrals to build leads.
- Developed short-term and long-term vision and strategy to achieve targeted sales objectives.
- Facilitated and managed business development plan based on market and industry research.
- Established new customer accounts using negotiation and sales closing abilities.
- Drafted proposals for prospects in response to their requests for information.
- Identified potential clients, built relationships, and negotiated contracts.
- Collaborated with marketing team members to design promotional materials.
- Developed and implemented strategies to increase sales and market share.
- Attended tradeshows and conferences to network with potential clients.
- Researched target markets to understand the needs of current and potential customers.
- Resolved customer complaints regarding sales and service.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Used change methodologies to increase sales and led projects for increased productivity.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- Directed and coordinated products, services and sales activities.
Manager – Supply Chain
IAD Jewellery Limited
Hong Kong, Hong Kong
10.2011 - 11.2015
- Revamped website and eshop by improving UX, payment gateway, order history and etc; Utilizing SEO and social media to market our jewelry products; Converted traditional jewelry retailers to become O2O retailers and shared our inventory online; Opened and managed eshops in overseas marketplaces including Amazon US, Amazon Canada, Newegg.com, Fishpond.com and etc; Developed warehouse in US and Canada by utilizing Fulfillment by Amazon
- Implemented clear and effective planning strategies to meet supply chain needs, meet demand and optimize distribution.
- Determined inventory goals, product stock and risk management objectives and oversaw techniques to maximize inventory.
- Implemented processes for order tracking and tracing from vendor through customer delivery.
- Increased profits by [Number]% related to supply chain operations plan and exceeded established goals.
- Maintained accurate records of all transactions within the supply chain system.
- Enhanced supply chain processes, strengthening planning procedures, organizing schedules and maintaining records.
- Evaluated new technologies related to supply chain management processes.
- Tracked shipments to ensure on-time deliveries while minimizing transit costs.
- Implemented new or improved supply chain processes to enhance efficiency or performance.
- Boosted KPIs and continuous improvement strategies to enhance logistical operations and meet supply chain needs.
- Supported company's business strategy by developing and managing global supply base contributing to growth.
- Designed supply chains to support business strategies adapted to changing market conditions, new business opportunities or cost reduction strategies.
Sales Manager
Chows Industrial (China) Limited
Hong Kong, Hong Kong
09.2008 - 10.2011
- Grew sales with existing clients, identify and develop new business partners; Supervised production team for developing new products including waterproof blue-tooth speaker and LED products; Got tenders in several branded retail shop lighting projects
- Executed and created strategic sales plans to expand customer base and extend global reach.
- Tracked monthly sales to generate reports for business development planning.
- Maintained professional network of potential clients and business opportunities.
- Developed and implemented new sales strategies to update product lines.
- Attended trade shows for in-person engagement and network building.
- Identified and developed new markets for products or services.
- Organized trade shows and other events as a means of increasing visibility in the marketplace.
- Managed daily operations of sales department, including supervision of staff members.
Corporate Sales Specialist
Diamondlite Limited
Hong Kong, Hong Kong
02.2006 - 02.2008
- Doubled sales from US$8M to 16M/year between 2 years; Utilized Retail-Link (Wal-Mart internal system) for sales forecast, inventory replenishment, inventory movement among different stores in order to boost sales and clear stocks
- Negotiated pricing and terms of contracts with customers.
- Created and maintained relationships with key accounts, providing personalized customer service.
- Organized trade shows and other events to promote products and services to corporate buyers.
- Prepared detailed reports on sales performance for management review.
- Resolved customer complaints quickly and efficiently.
- Provided guidance on best practices for closing deals successfully.
- Maintained accurate records of all sales activities, including quotes, orders, invoices.
- Attended conferences, trade shows, and other events related to industry trends.
Sales Executive
Masterwin Group Limited
, Hong Kong
04.2004 - 12.2005
- Handled quotations, order procurement and shipping with overseas clients including USA, Canada, Australia and Taiwan etc; Handled OEM projects, daily deal with factory for quotation and sample follow up and production arrangement; Participated exhibitions of Gift Show in HK
- Cultivated relationships with existing customers to encourage repeat business.
- Utilized CRM software to track leads and manage accounts throughout the sales cycle.
- Developed pricing strategies that maximized profits while remaining competitive in the market.
- Initiated contact with prospects via email campaigns or cold calls in order to generate leads.
- Negotiated terms of sales agreements and developed contracts to successfully close sales.
- Identified new potential markets and developed plans for targeting them.
- Negotiated contracts with clients on behalf of the company.
- Organized promotional activities such as trade shows or webinars aimed at increasing brand awareness.
- Created marketing materials, such as brochures, flyers, and newsletters, to promote products or services.
Service Engineer, QA Department
Hico Industrial (HK) Limited
TSUEN WAN, Hong Kong
05.2003 - 08.2004
- Applied ISO 9001 Certification and implemented in Hico; Conducted market research on new product (recycled tyre mats) by factory visit in Japan and Thailand and liaised distribution rights in Hong Kong; Investigated complaints including technical issues by frequent factory visit in China
- Maintained policy, procedures, work instructions and projects for quality and continuous improvement agendas.
- Provided customers with regular feedback on service requests and performed off-site corrective and preventive maintenance.
- Reviewed and analyzed system data to identify escalations and problems.
- Resolved customer service requests within the given time frame.
- Conducted internal audits to measure adherence to established QA standards.
Education
Bachelor of Arts - Business Management
Buckinghamshire New University
England07.2022
Bachelor of Science (Honours) - Materials Science
The Chinese University of Hong Kong
05.2003
Skills
- Proficient with Microsoft Office (Word, Excel, PowerPoint) and Chinese Word Processing
- Marketing Campaign Management
- Social Media Platforms
- Customer Acquisition
- Retail Marketing
- Social Media Marketing
- Data Analytics
- Digital Marketing
- Brand Development
- KPI Tracking
- Brand-Building Strategies
- Business Development
- Marketing Campaign Development
- Marketing and Advertising
- Project Management
- SEO
- SEO Optimization
- Customer Relationship Management (CRM)
- Strategic Planning
- Brand development
- Strategic planning
Accomplishments
- Summer Internship in The Outward Development Course in Beijing (6 weeks), Acknowledged leadership skill and communication skills through specific programmes
- Awarded “Champion” and “the Best Designer” of Sound of Silence in Fun Science Competition (Individual competition in Hong Kong), Designed silencer by using recycled materials, Being the first student who joined open competition in my high school Won 2 prizes (Champion and the Best Designer) among 238 teams of high school students
Test Scores
- Cantonese, Fluent
- English, Fluent
- Mandarin, Fluent
Languages
English
Limited
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Manager
Conway Management Limited
02.2019 - 04.2023
Manager - Web Business
MaBelle International Limited
12.2015 - 07.2017
Manager – Supply Chain
IAD Jewellery Limited
10.2011 - 11.2015
Sales Manager
Chows Industrial (China) Limited
09.2008 - 10.2011
Corporate Sales Specialist
Diamondlite Limited
02.2006 - 02.2008
Sales Executive
Masterwin Group Limited
04.2004 - 12.2005
Service Engineer, QA Department
Hico Industrial (HK) Limited
05.2003 - 08.2004
Bachelor of Arts - Business Management
Buckinghamshire New University
Bachelor of Science (Honours) - Materials Science
The Chinese University of Hong Kong
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