Chimezie Uguru
Calgary,AB
Summary
Innovative media professional skilled in report writing, audio editing, and social media strategy. Successfully managed diverse projects and improved client engagement by 25% through effective event coordination and compelling content delivery.
Overview
19
19
years of professional experience
Work History
ANCHOR/PRODUCER/REPORTER (PART TIME)
660 CITY NEWS
CALGARY, Canada
06.2021 - 01.2023
- Researching, writing, and broadcasting news stories on the radio
- Manage online information platform for news updates and engagement.
- Responsible for audio editing quality output and broadcast
- Engage in research activities to deliver quality content to the audience.
- Facilitate and delivered reports for radio and web.
- Conduct phone and video interviews, developed the audio for broadcast.
- Recognized for consistently producing diverse news subjects.
- Edited over 200 audio outputs for broadcast.
EVENT COORDINATOR (OUTDOOR EVENTS – PART TIME)
X92.9FM
CALGARY, Canada
02.2019 - 06.2021
- Innovatively manage the execution process of media campaigns and events for maximum impact and benefit of both the client and the radio station.
- Coordinate all On-site promotions, set-up, tear down and complete supervision of the promotional event such as concerts, community events, movie premieres and other outdoor events.
- Facilitate Post event review/analysis and report writing for future events improvements.
- Review process guidelines and manuals for future execution.
- Partner with Marketing Director in other assigned administrative duties.
- Collaborate with business stakeholders and leadership team to identify needs and recommend solutions to business issues and opportunities.
- Managed over 30 events and campaigns that improved the company’s client base by 25% within a year.
VIDEOGRAPHER (PRACTICUM)
Citynews
CALGARY, Canada
03.2020 - 04.2020
- Pitch new story ideas at daily Editorial meetings for news cast.
- Developed in-depth daily news plan and coverage.
- Managed key stakeholder inputs and outputs to deliver quality content for the organization.
- Sourced credible news sources for interviews.
- Shot and edited video materials for news coverage.
- Pulled relevant news packs on inception for news anchors.
- Other duties as required by Supervising Producer.
- Consistently had at least 2 story ideas pitched turned into news weekly, leading to 25% audience engagement.
CUSTOMER RELATIONS SPECIALIST (FULL TIME)
AIR CANADA
CALGARY, Canada
07.2016 - 06.2018
- Deliver exceptional brand enhancing post travel experiences and services to customers.
- Review and thoroughly investigate all customer complaints and recommend appropriate compensation in line with the brand image and policy guidelines.
- Review all appeals and appropriately arbitrate/decide type of closure keeping in view the image of the brand.
- Creatively navigate difficult customer situations with multiple strategic dimensions, while ensuring the positive retention of customer trust and loyalty.
- Manage internal stakeholder relationships with and between colleagues, by managing the transmission of feedback from clients to internal stakeholders in a non-judgemental way.
- Help shape and deliver strategic services of the airline through effective communications and public diplomacy with the customers.
- Timely resolved and brought full closure to over 20% of customer complaints consistently.
- Helped turn around 3 out of 5 displeased customers for repeat patronage through resolutions.
HEAD BUSINESS INTELLIGENCE (FULL TIME)
MNET (MULTICHOICE AFRICA)
LAGOS, Nigeria
08.2014 - 01.2016
- Deliver strategic brand support and insights to management.
- Conduct content performance review and evaluation (TV Ratings).
- Carry out monthly consumer (viewer content preference) analysis.
- Provide monthly management reports via a dashboard.
- Identify best communication channel to help deliver the brand objectives through insights generated.
- Guide top management in decision making on how best to invest in data analytics.
- Generated insightful monthly data that guided business investments annually.
- Played a critical role through data generated that led to the birthing of a new channel to address a specific regional need.
RESEARCH MANAGER (FULL TIME)
THE COCA-COLA COMPANY
LAGOS, Nigeria
01.2013 - 08.2014
- Manage all brand and consumer insight research processes.
- Develop and implement strategies for managing data quality while conducting rigorous assessments of data quality, and reliability.
- Experience working with global, cross-functional teams - Marketing, Finance, Strategy, Commercial, Technology) to ensure alignment with key stakeholders.
- Analyse and interpret all brand and consumer insights research reports for management.
- Provide key brand and consumer insights support for the Business Unit.
- Deep experience with data collection, sampling, and extrapolation methodologies; outside-in thinking for next generation agency/partner management and value delivery.
- Expertise in monitoring data collection processes like - monthly retail audit, brand health dashboards, price elasticity and product performance.
- Conduct product test for all new products development initiatives.
- Managed and over saw the conduct of a consumer product test that birthed a new Juice line.
- Managed several advert tests that lead to new brand commercials for the company and sub-brands.
- Managed and conducted a new pricing test that led to a new price structure.
CONSUMER INSIGHTS SPECIALIST (FULL TIME)
9MOBILE LTD
LAGOS, Nigeria
02.2008 - 12.2012
- Strong communication and interpersonal skills to manage stakeholders and present insights to influence and help senior leadership with critical decision making.
- Liaise with all internal stakeholder departments for their various research needs.
- Write all research briefs based on the objectives and needs.
- Send out all research briefs to research agencies for their quotes and methodologies.
- Review all quotes and select the quote/methodology that best addresses the business needs.
- Commission field work and manage the process in collaboration with agency partners.
- Receive research reports and distil insights for management.
- Organise breakaway sessions to brainstorm insights/reports.
- Managed the initial ground-breaking survey that produced the previous company brand name Etisalat.
- Initiated and managed the first segmentation study that birthed all the brand products before the market launch.
- Managed and conducted the pricing test that increased the brand subscriber base from 0 to 2 million between 2008 to 2012.
ASSISTANT RESEARCH MANAGER (FULL TIME)
MTN COMMUNICATION LTD
LAGOS, Nigeria
01.2004 - 02.2008
- Initiated & coordinate the tender process for the selection of research agencies biannually.
- Collaborated with internal stakeholders for all research needs and briefs.
- Supervised the activities of selected research agencies to deliver value to the business.
- Managed all research projects for quality control.
- Interpreted & presented research results and data to the management team for business strategy, planning and forecasting annually.
- Monitored data to ensure marketing initiatives are consumer-focused.
Education
Certificate - Marketing Fundamentals
University of Calgary
Calgary, AB01.2025
Diploma - Radio, Television and Broadcast News
SAIT
Calgary01.2020
Masters - Sociology of Development
University of Ibadan
Nigeria01.2002
Bachelors - Government and Public Administration
Abia State University
Nigeria01.1997
Skills
- Research and analysis
- Search engine optimization
- Social media strategy
- Content creation
- Report writing and editing
- Presentation skills
- Creative and analytical thinking
- Videography and editing
- Microsoft Office proficiency
- Verbal and written communication
- Brand engagement
- Audience engagement
- Data interpretation
- News writing
- Teleprompter proficiency
- Audio editing
Volunteer Experience
- Calgary Food Bank, Weekly Hamper Packaging, 01/01/16, 12/31/18
- Calgary Regional Immigrants Employment Council (CRIEC), Mentoring, 01/01/16, 12/31/19
- Habitat for Humanity Southern Alberta, Home Construction, 01/01/17, 12/31/18
Professional Development And Certifications
- The Prince2 Foundation Project Management
- Professional Leadership Development
- Corporate Social Responsibility (CSR) Master Class
Technical Experience
- Adobe Premiere Pro
- Adobe Audition
- Avid Video Editing Suite
- Inception
- Burli
References
References available upon request.
Timeline
ANCHOR/PRODUCER/REPORTER (PART TIME)
660 CITY NEWS
06.2021 - 01.2023
VIDEOGRAPHER (PRACTICUM)
Citynews
03.2020 - 04.2020
EVENT COORDINATOR (OUTDOOR EVENTS – PART TIME)
X92.9FM
02.2019 - 06.2021
CUSTOMER RELATIONS SPECIALIST (FULL TIME)
AIR CANADA
07.2016 - 06.2018
HEAD BUSINESS INTELLIGENCE (FULL TIME)
MNET (MULTICHOICE AFRICA)
08.2014 - 01.2016
RESEARCH MANAGER (FULL TIME)
THE COCA-COLA COMPANY
01.2013 - 08.2014
CONSUMER INSIGHTS SPECIALIST (FULL TIME)
9MOBILE LTD
02.2008 - 12.2012
ASSISTANT RESEARCH MANAGER (FULL TIME)
MTN COMMUNICATION LTD
01.2004 - 02.2008
Certificate - Marketing Fundamentals
University of Calgary
Diploma - Radio, Television and Broadcast News
SAIT
Masters - Sociology of Development
University of Ibadan
Bachelors - Government and Public Administration
Abia State University
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