Chika OTULUGBU
Glace Bay,Nova Scotia
Summary
A performance driven individual with excellent experience in communication and leadership skills, gained through over 10 years multi-market experience with strong experience in the FMCG environment which covers manufacturing, premium & mainstream products, wines and spirit, on trade (on premises/HORECA), off trade (off premise), wholesalers and wholesale management, retail and retail store management, brand activation, relationship management, route to market (RTM), sales and trade marketing. I have an indisputable hunger for sales, business analytics, customer service and company profitability. I strive to advance, sustain and surpass organizational set goals and objectives with the highest level of professionalism.
Overview
6
6
years of professional experience
Work History
Regional Sales Manager
Pernod Ricard Western
10.2017 - 12.2017
- Lead the development, implementation and tracking of joint business plan and sales strategies with distributors, sub distributors, wholesale and retail partners within the territory
- Execute the trade marketing activities on Presence, Visibility & Activations in accounts to meet customer and consumer objectives as described in cycle plan
- Presence: Ensure full portfolio (select in some cases) availability in covered account
- Negotiate Retail Hotspots: Ensure brand visibility of Pernod Ricard Brands and point of sales materials based on communication strategy following guidelines
- Activation: In accordance with agreed business or account specific activity calendar, deploy activation against select premium+ accounts
- Manage execution and roll-out of in-store shopper reputational trade marketing initiatives with the region
- Monitor performance against plans and objectives and takes remedial action in cases of shortfalls
- Manage, coordinate and support distributor end to end operation within the region to ensure a positive P&L quarterly.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies and servicing accounts to strengthen business relationships.
- Finalized sales contracts with high-value customers.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Key Account Sales Manager
Coca-Cola Hellenic Bottling Company
06.2017 - 10.2017
- Responsible for modern trade business development across eastern Nigeria
- Focus on demand generation activities through innovative and impactful in-store executions
- Performance management of team
- Continuously benchmark and evaluate the business structure, which is most conducive to channel needs, with long term perspective.
- Prospected new business leads through in-person presentations and cold calling.
Area Sales Manager
Coca-Cola Hellenic Bottling Company
02.2014 - 06.2017
- Grew territory sales volume vs basic contribution from 41% to 58%
- Responsible for driving and achievement of unit’s daily/monthly KBIs
- Develop and implement wholesale and retail trade development plan within assigned area.
- Analyzed sales data and kept up to date with market trends.
Business Process Specialist
Coca-Cola Hellenic Bottling Company
08.2013 - 01.2014
- Drove and monitored change management action plans in preparation for SAP go-live
- Worked closely with Business Development Manager to ensure strategic route alignment across Nigeria
- Provided Field Sales Automation support for asset tracking and cold drink equipment scanning in trade through use of handheld devices and routine reporting to ensure compliance
- Analyzed, queried and shared reports with the commercial team based on real time data from SAP system
- Test business scenarios on SAP system (Test Cycle II & III) and make recommendations that improved business processes
- Assist in planning and execution of business simulation on SAP system for commercial team.
- Designed process models to provide clear, understandable tools for presenting complex business processes to individuals with minimal knowledge on topic.
Management Trainee (Intern)
Coca-Cola Hellenic Bottling Company
10.2012 - 10.2013
- On the job and class-room cross functional capability development in:
- Sales and Marketing, Logistics, Production, Procurement and Support Functions
- Supervising Route Distribution Effectiveness, Channel Activation
- Project Management
- Support Sales Managers to foster excellent market execution in trade and delivery of effective sales procedure while driving product availability.
- Identified issues, analyzed information and provided solutions to problems.
Science and Mathematics Teacher
National Youth Service Corps, Haneef International College
10.2010 - 10.2011
- Planned, prepared and taught lesson plans, giving students individual support.
- Demonstrated positive and effective classroom management skills.
- Encouraged student interest in Science, Technology, Engineering and Mathematics (STEM) and participation in middle and high school national science competitions.
Education
IGrow (Brand Management Course) -
Pernod Ricard Western Africa
06.2021
Force Automation Training Coca-Cola -
Coca-Cola Hellenic Bottling Ltd
2017
The Sales Management Programme -
Sales Academy (Nigerian Bottling Company Ltd)
05.2016
Microsoft Excel 2010 (Advanced & Intermediate)
United Global Resources Ltd
Lagos, Nigeria11.2013
Bachelor of Science - Mathematics and Economics
University of Benin
10.2010
Secondary School Certificate -
Perpetual Secondary School
07.2005
Skills
- Sales Program Coordination
- Conflict Resolution
- New Account Development
- Sales Records Management
- Customer Trend Analysis
- Salesforce Software
- Negotiation and Persuasion
- Forecasting and Reporting
- Business Development
- Microsoft Office
- Sales Leadership
- Marketing and Promotional Campaigns
- Distributor Base Development
- Customer Service
- Team Recruiting and Onboarding
Timeline
Regional Sales Manager
Pernod Ricard Western
10.2017 - 12.2017
Key Account Sales Manager
Coca-Cola Hellenic Bottling Company
06.2017 - 10.2017
Area Sales Manager
Coca-Cola Hellenic Bottling Company
02.2014 - 06.2017
Business Process Specialist
Coca-Cola Hellenic Bottling Company
08.2013 - 01.2014
Management Trainee (Intern)
Coca-Cola Hellenic Bottling Company
10.2012 - 10.2013
Science and Mathematics Teacher
National Youth Service Corps, Haneef International College
10.2010 - 10.2011
IGrow (Brand Management Course) -
Pernod Ricard Western Africa
Force Automation Training Coca-Cola -
Coca-Cola Hellenic Bottling Ltd
The Sales Management Programme -
Sales Academy (Nigerian Bottling Company Ltd)
Microsoft Excel 2010 (Advanced & Intermediate)
United Global Resources Ltd
Bachelor of Science - Mathematics and Economics
University of Benin
Secondary School Certificate -
Perpetual Secondary School
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