Cheyne Peterson
Senior SEO Strategist
Anaheim
Summary
Senior SEO strategist and manager with nearly a decade of experience driving organic traffic growth and brand visibility that generates millions in annual revenue. I specialize in comprehensive growth strategies, in-depth performance analysis, and translating search trends, user behavior, and competitive data into actionable insights. Proven expertise in project management, team leadership, and delivering business results through innovative SEO solutions. Skilled in building and launching websites from scratch for strategy testing, business development, and brand building.
Overview
12
12
years of professional experience
Work History
Senior SEO Strategist
YPM
01.2022 - Current
- Develop and implement comprehensive SEO strategies to enhance website visibility, organic search rankings, user engagement, and conversions across traditional search and emerging platforms
- Perform in-depth technical and content audits to identify optimization opportunities and develop strategic roadmaps for long-term growth
- Drive local SEO initiatives to improve visibility in location-based searches and strengthen regional market presence
- Optimize content for generative AI platforms (GEO) to ensure visibility across ChatGPT, Perplexity, and other AI-powered search experiences
- Leverage Reddit marketing strategies to build community engagement, drive qualified traffic, and establish brand authority
- Monitor and analyze website analytics, KPIs, and performance metrics to deliver data-driven recommendations for content optimization and strategy development
- Collaborate with cross-functional teams, including marketing, design, and development, to execute integrated digital strategies
SEO Campaign Manager
KlientBoost
01.2021 - 01.2022
- Developed and executed SEO strategies for a variety of clients in different verticals
- Conducted comprehensive audits for client sites to determine needs of work at various stages
- Optimize website content to adhere to SEO and ranking best practices
- Worked with other marketing team members including members of the content, design, and web development team to implement strategies for website growth
SEO Specialist
Brandastic
01.2018 - 01.2021
- Performed ongoing keyword discovery, expansion, & optimization to increase organic search footprint and drive relevant site traffic
- Spearheaded implementation of changes to website architecture, content and linking to improve SEO positions for target keywords
- Researched and analyzed competitor websites and advertising links to gain insight into new strategies
- Created content strategies for digital media
- Built, implemented and updated effective SEO strategies
Sales and Marketing Manager
California Pharmacy & Compounding Center
01.2014 - 01.2018
- Developed relationships with medical professionals for repeat sales of pharmaceutical products
- Marketed products to doctors, nurses, and other medical professionals locally and regionally
- Oversaw company online advertising and marketing efforts, including building out social media presence on various platforms including Facebook and Instagram
- Created website content utilizing SEO optimizations and developed other types of marketing collateral
Education
Bachelor of Science - Kinesiology
California State University
01.2015
Fundamentals of Business Analysis - undefined
University of California
01.2014
Associate of Science - Social & Behavioral Sciences
Irvine Valley College
01.2011
Skills
Holistic SEO Lifecycle Management
Project management
Brand strategy
SEO performance forecasting
Sales
Customer segmentation
Data analytics
Project Management
Content strategy
Business Development
Timeline
Senior SEO Strategist
YPM
01.2022 - Current
SEO Campaign Manager
KlientBoost
01.2021 - 01.2022
SEO Specialist
Brandastic
01.2018 - 01.2021
Sales and Marketing Manager
California Pharmacy & Compounding Center
01.2014 - 01.2018
Fundamentals of Business Analysis - undefined
University of California
Associate of Science - Social & Behavioral Sciences
Irvine Valley College
Bachelor of Science - Kinesiology
California State University