Cheryl Zealand
Winnipeg,MB
Summary
Self-motivated professional successful in seizing viable opportunities for expansion and innovation in business. Background in increasing profits, reducing costs and transforming customer service standards. Experienced in leading and supervising operational and sales teams.
Overview
26
26
years of professional experience
Work History
Founder + CEO
Cranked Energy Inc.
03.2014 - Current
- Established a successful business by identifying market needs and developing and innovative product fro ground up.
- Implemented efficient operational processes to optimize productivity and resource allocation.
- Developed strong partnerships with key industry players, contributing to an increased market presence.
- Drove revenue growth by launching new products and services that met customer demands.
- Expanded the company''s geographical reach, opening new markets and increasing profitability.
- Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.
- Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
- Championed continuous improvement efforts within the organization, streamlining operations for increased efficiency.
- Built a positive organizational culture that fostered creativity, innovation, and employee engagement.
- Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
- Guided team members through periods of change by providing clear communication on expectations and objectives moving forward.
Contract Facilitator
CPA School Of Business
01.2006 - 12.2019
- Delivered high-quality on-line facilitation sessions for various CPA modules, ensuring participants developed a thorough understanding of the subject matter.
- Fostered an inclusive learning environment by addressing diverse needs and adapting facilitation techniques as needed.
- Developed customized training/testing materials, enhancing student/facilitator comprehension and retention of key concepts.
- Assisted in the design of evaluation tools to measure program success and inform future improvements.
- Provided constructive feedback to participants during debriefing sessions, fostering personal growth and skill development.
- Collaborated with subject matter experts to develop accurate, relevant content for delivery of courses/examinations and marking centres.
- Evaluated participant progress through ongoing assessments to ensure understanding of course objectives before final examination each session.
- Planned and supported new facilitator training workshops in accordance CPA School of Business curricula, employing varied methods to maximize quality facilitators.
- Maintained current knowledge of industry trends and best practices by attending professional development events, staying informed on new facilitation methods, and adapting them to the unique needs of students.
Assurance Manager
KPMG
09.2003 - 11.2025
- Enhanced audit quality by implementing risk assessment procedures and efficient planning techniques.
- Streamlined assurance processes for improved accuracy and timely completion of projects.
- Reduced discrepancies in financial reports with thorough analysis and attention to detail.
- Managed cross-functional teams, resulting in smooth operations and successful audits.
- Developed strong client relationships through effective communication and proactive problemsolving.
- Mentored junior auditors to foster professional growth and development within the team.
- Conducted comprehensive reviews of internal controls, ensuring compliance with company policies and procedures.
- Collaborated with external auditors to facilitate year-end audits, streamlining the overall process.
- Coordinated assurance engagements from planning to execution, providing reliable results for clients.
- Provided ongoing training for staff members on best practices in auditing, enhancing their skills and productivity levels.
Junior/Senior Accountant Assurance
KPMG
09.1999 - 09.2003
- Assisted in external audits by preparing necessary documentation and responding to auditor inquiries.
- Provided timely and accurate financial reporting to senior management, enabling informed decision-making based on reliable data.
- Successfully managed multiple client audits concurrently, consistently meeting deadlines while maintaining exceptional attention to detail and quality control.
- Reviewed documents and accounts for discrepancies and resolved variances.
- Updated general ledger with latest entries.
- Reconciled balance sheets and streamlined best practices for balance sheet processes.
- Ensured regulatory compliance with GAAP standards by staying current on updates and integrating changes into accounting practices as needed.
Education
CPA.CA - Accounting
CPA School Of Business
Winnipeg, MB12.2001
Bachelor Of Commerce - Accounting
University of Manitoba
Winnipeg, MB04.1999
Bachelor of Science - Chemistry And Math
College Universitaire St. Boniface
Winnipeg04.1996
Skills
- Marketing
- Start-Up Operations
- Public Speaking
- Growth Mindset
- Customer Focus
- Revenue Generation
- Team Engagement
- Entrepreneurial and Innovative
Accomplishments
Recipient of Queen Elizabeth II Jubilee Medal for her commitment both personally and professionally to community service work within our Province. Areas of focus include supporting marginalized youth and making healthy food accessible to those in need.
Volunteer for St. John Ambulance Pet Therapy Program.
On a weekly basis my golden retriever and I visit various facilities including schools, seniors homes, hospital and jails.
The St. John Ambulance Therapy Dog program provides opportunities for individuals to:
- Talk with the volunteer and the dog
- Feel, touch, pet, and cuddle the dog
- Receive unconditional love from the dog
- Carry-out or practice an activity in the presence of the dog
Languages
French
Elementary
English
Native or Bilingual
Timeline
Founder + CEO
Cranked Energy Inc.
03.2014 - Current
Contract Facilitator
CPA School Of Business
01.2006 - 12.2019
Assurance Manager
KPMG
09.2003 - 11.2025
Junior/Senior Accountant Assurance
KPMG
09.1999 - 09.2003
CPA.CA - Accounting
CPA School Of Business
Bachelor Of Commerce - Accounting
University of Manitoba
Bachelor of Science - Chemistry And Math
College Universitaire St. Boniface
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