Summary
Overview
Work History
Education
Websites
career Initiatives
Languages
Timeline
Generic

CHERYL TORRES LYNCH

Los Angeles,CA

Summary

Marketing and communication executive spanning 15+ years in TV, film, music, fashion and sports industries. Strategic leader with a collaborative team approach expertly managing large-scale projects, that consistently exceed on expected deliverables and target deadlines, while maintaining projected budget. Career experience spans agency, studio, network and production company settings.

Overview

15
15
years of professional experience

Work History

Relevé Entertainment | All3Media Co

SVP MARKETING
01.2019 - Current
  • Collaborating with network teams creating cross-platform, trade and direct to consumer (DTC) programs maintaining strong transactional relationships.
  • Overseeing creative ideation and strategic initiatives that are driving growth and higher revenues while expanding Relevé Entertainment's market share.
  • Leading several departments shaping the brand’s narrative, working closely with key executives to align production company and network vision.
  • Executing multiplatform, high-impression title release campaigns garnering network, Lifetime and OWN, audience tune-in records.
  • Implementing subscription call-to-action initiatives, increasing paid base and app downloads by 200% for BET+.
  • Leading marketing teams of 10+ | production teams 10 to 60, depending on LIVE event or show or film production.
  • Direct report to CEO and CSR Program lead.

PEACOCK, HULU, ABC, BET+

TITLE RELEASES -Network Contract
10.2023 - 09.2024
  • PEACOCK - "Fight Night: Million Dollar Heist" number 1 premiere
  • HULU - "Dress My Tour", Hulu's first reality-competition show
  • ABC - "The Great Christmas Light Fight" LatinX media up 88%
  • BET+ - "Kingdom Business", debuted in the number 1 spot

West Coast Customs

VICE PRESIDENT MARKETING
01.2014 - 01.2020
  • Ideation, development and execution of brand’s marketing efforts, supporting all lines of business for the iconic, pop-culture shaping production company and lifestyle brand, West Coast Customs, of MTV’s Pimp My Ride fame.
  • Led global marketing initiatives for franchises in five countries.
  • Oversaw content production for brand partners; produced talent-focused content and increased social media visibility, from 200K to 4.3M, organically.
  • Associate Producer and Unit Publicist for Inside West Coast Customs, Discovery/Velocity’s highest-rated primetime show, 17 episodes; FOX Sports, 18 episodes; NETFLIX, currently streaming six seasons.

NUVOtv, Now FUSE TV

VP CORPORATE COMMUNICATION
01.2012 - 01.2014
  • Pivotal in the relaunch of NUVOtv, the first English-language network for the millennial Latinx audience, helmed by Jennifer Lopez.
  • Managed advocacy initiatives.
  • Supervised outside agencies/consultants.
  • Executed an extensive cross-cultural communication campaign, achieving a network ratings high, paving the way for the acquisition of FUSE TV.

BWR

ACCOUNT DIRECTOR | TALENT PUBLICIST
01.2010 - 01.2012
  • Personal publicist to A-list talent, musicians, and athletes.
  • Provided client-first expertise by guiding talent into strategic publicity campaigns with most major networks and studios.
  • Successful outreach strategies and on-site activations for TCA’s, Golden Globes, Grammys, Emmys, Spirit Awards, ESPY’s and Academy Awards.
  • Continuously agency’s highest revenue producer, based on client billing.

Education

B.A. - Journalism

University of Central Florida
Orlando, FL

Post Bacc -

College of Law, Rollins College
Winter Park, FL

Summer Associate - Consumer Investment Management Certificated Internship

Goldman Sachs

Master’s Candidate -

CSUN, Michael D. Eisner School of Education
Northridge, CA
02.2025

career Initiatives

  • Guest Lecturer - USC Iovine and Young Academy, Narrative Media and Communication.
  • Creative Media Consultant - the truth anti-tobacco initiative, voted top 15 Campaigns of the 21st Century, Ad Age.
  • Panelist - Digital Diversity, Harvard Alumni Association, Los Angeles.
  • Technical Advisor - Charlie’s Angels: Full Throttle, SONY Pictures, Director: McG, Budget: $120M.

Languages

Spanish
Native or Bilingual

Timeline

PEACOCK, HULU, ABC, BET+

TITLE RELEASES -Network Contract
10.2023 - 09.2024

Relevé Entertainment | All3Media Co

SVP MARKETING
01.2019 - Current

West Coast Customs

VICE PRESIDENT MARKETING
01.2014 - 01.2020

NUVOtv, Now FUSE TV

VP CORPORATE COMMUNICATION
01.2012 - 01.2014

BWR

ACCOUNT DIRECTOR | TALENT PUBLICIST
01.2010 - 01.2012

B.A. - Journalism

University of Central Florida

Post Bacc -

College of Law, Rollins College

Summer Associate - Consumer Investment Management Certificated Internship

Goldman Sachs

Master’s Candidate -

CSUN, Michael D. Eisner School of Education

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CHERYL TORRES LYNCH