Summary
Work History
Education
Skills
Timeline
Generic

Cheryl Sargeant

Charlotte,NC

Summary

Senior executive with 20+ years of experience driving revenue growth, operational transformation, and enterprise alignment across SaaS, data, and marketing technology organizations. Proven ability to influence executive decision-making, optimize go-to-market strategy, and scale services as a profitable growth engine.

Brings a governance-oriented perspective with strength in aligning product, sales, and delivery to improve performance, reduce risk, and enhance long-term enterprise value.

Work History

Director, Services Sales

LiveRamp
Charlotte, NC (Remote)
2025 - 2026
  • Influenced enterprise GTM strategy by integrating services into core revenue motions, improving deal structure, scalability, and profitability
  • Advised senior leadership on services positioning, pricing models, and revenue forecasting; contributing to more predictable and sustainable growth
  • Established governance across pre-sales and delivery processes, improving alignment between Commercial, Product, and Services teams

Head of Engagement Management

LiveRamp
Charlotte, NC (Remote)
2022 - 2025
  • Led transformation of the services delivery model, enhancing operational rigor, client satisfaction, and long-term retention
  • Served as escalation authority on high-risk, high-value client engagement; mitigating delivery risk and protecting enterprise relationships
  • Built and scaled engagement management frameworks, enabling consistent execution and improved performance across teams

Director, Project Delivery

Listrak
Charlotte, NC (Remote)
2021 - 2022
  • Implemented enterprise-wide delivery governance frameworks, including KPIs and performance standards, improving accountability and execution consistency
  • Guided organizational transition to Agile delivery, increasing operational efficiency and scalability
  • Improved client satisfaction and internal engagement through structured performance management and leadership alignment
  • Influenced cross-functional leadership decisions to enhance Professional Services operating model

Director, PMO

Cheetah Digital
Charlotte, NC (Remote)
2018 - 2020
  • Partnered with executive stakeholders to align customer success, sales, and delivery strategies driving improved retention and account growth
  • Defined and implemented scalable service delivery frameworks and success metrics across enterprise clients
  • Identified and influenced expansion opportunities by aligning services to client business objectives and ROI outcomes

Account Director / Program Leadership

Salesforce / ExactTarget
Charlotte, NC (Remote)
2011 - 2016
  • Drove enterprise account growth, increasing services revenue by over 50% within key strategic accounts
  • Influenced client-side executive stakeholders on digital transformation and marketing strategy
  • Strengthened operational discipline and profitability across large-scale programs

Education

Certified Scrum Master

Scrum Alliance

Project Management Plus (PMI)

Central Piedmont Community College

Bachelor of Arts - Mass Communications

University of Windsor

Skills

  • Go-to-Market Strategy & Revenue Growth
  • Services Monetization & Pricing Strategy
  • Operational Governance & Performance Management
  • Cross-Functional Enterprise Alignment
  • Client Retention, Expansion & Value Realization
  • Organizational Design & Leadership Development
  • Risk Mitigation in Sales & Delivery Execution

Timeline

Director, Services Sales

LiveRamp
2025 - 2026

Head of Engagement Management

LiveRamp
2022 - 2025

Director, Project Delivery

Listrak
2021 - 2022

Director, PMO

Cheetah Digital
2018 - 2020

Account Director / Program Leadership

Salesforce / ExactTarget
2011 - 2016

Certified Scrum Master

Scrum Alliance

Project Management Plus (PMI)

Central Piedmont Community College

Bachelor of Arts - Mass Communications

University of Windsor

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Cheryl Sargeant