Cherry Zhang
Mississauga,ON
Summary
Multi-skilled professional with experience in film production, technology development, and project management. Applied skills across diverse industries to drive innovation and growth. Strong ability to navigate complex projects, demonstrating robust problem-solving abilities and leadership qualities. Made significant contributions to previous roles by fostering team productivity and optimizing operational efficiency.
Overview
4
4
years of professional experience
Work History
Social Media/Publicity Director
Queen's University Chinese Student and Visiting Scholar Association (QCSSA)
Kingston
04.2024 - Current
- Prepared staff work schedules and assigned team members to specific duties.
- Recruited, trained, supervised, evaluated, and mentored staff members.
- Coordinated activities with other departments to expedite work and improve collaboration.
- Promoted a culture of innovation and encouraged staff to contribute ideas.
- Assessed employee performance against established benchmarks or targets.
- Developed and executed marketing strategies to increase awareness of the club
- Led cross-functional teams in the development of innovative solutions to complex problems.
- Managed crisis situations to minimize impact on operations and reputation.
- Improved productivity initiatives, managing budgets and accounts, coordinating itinerary and scheduling appointments.
French Tutor
Self-Hired
Mississauga, ON
01.2022 - Current
Marketing Specialist
MUT Atlantic
Toronto
05.2024 - 08.2024
- Edit videos using Adobe Premier and Final Cut Pro
- Collaborated with sales teams to develop lead generation strategies across multiple channels.
- Evaluated digital presence by product, service or brand to help define digital strategies.
- Collaborated with sales teams to align marketing strategies with sales objectives.
- Conducted competitor research to understand the industry dynamics and identify opportunities for growth.
- Monitored competitor activity to identify new opportunities for growth.
Assistant Stage Manager
Jin Sha
Kingston, ON
11.2023 - 04.2024
- Coordinated work of lighting and sound crews to streamline production operations.
- Oversaw construction and repair of sets, props and lights.
- Supervised technical crew members in their duties on stage before, during and after performances.
- Facilitated daily production meetings to discuss progress, challenges, and adjustments needed.
- Coordinated with other departments such as wardrobe and makeup teams regarding changes needed for individual actors' looks throughout a show's run.
- Established pace of programs and sequences of scenes according to time requirements and cast and set accessibility.
- Oversaw efficient prop changes between scenes ensuring no disruption to the flow of the show.
- Communicated approach, characterization and movement for scenes to minimize rehearsals and takes.
- Collaborated with other departments to ensure smooth running of shows.
- Organized and maintained props, costumes and set pieces for each production.
Video Production Team Leader
Queen's University Chinese Student and Visiting Scholar Association (QCSSA)
Kingston
10.2022 - 04.2024
- Lead the team to create content, film videos, and design poster based on event themes
- Created video storyboards and planned video shooting schedules
- Planned video production and promotion for sponsors
- Edited videos using various mobile applications and other applications like Adobe PR and Adobe Creative Suite
- Used Canva and Xiumi to create and publish text
- Responsible for reviewing final drafts and managing social media accounts including WeChat, Xiaohongshu, Douyin, Instagram, and Facebook
Summer Staff
Community Living
Mississauga, ON
06.2023 - 08.2023
- Introduced new arrivals to other participants, explained facility rules and encouraged participation.
- Supervised and coordinated work activities of personnel.
- Managed daily operations of recreational facilities.
- Developed events and programs in consideration of needs, abilities and interests of participants.
- Planned and led games and recreational activities to support social, mental and physical development.
- Promoted fun, safe and inclusive environment by monitoring activity of campers to identify and address behavioral issues.
- Maintained a safe environment by monitoring all activities within assigned area.
- Oversaw design, construction and upkeep of recreation facilities and areas.
- Facilitated team building exercises with groups of campers to foster collaboration.
- Provided guidance to younger campers when needed while ensuring their safety at all times.
- Helped participants enjoy activities while ensuring adherence to protocol.
- Identified needs of customers promptly and efficiently.
- Assisted with customer requests and answered questions to improve satisfaction.
- Implemented disciplinary actions when necessary following established protocol guidelines.
Social Media Coordinator
Educo
Toronto
09.2021 - 12.2021
- Formatted text and images for tweets using 秀米 (Xiu Mi)
- Wrote social media content to increase engagement with customers.
- Developed content for blog posts, landing pages and social media platforms to further marketing endeavors.
- Managed daily content creation and curation for Facebook, Twitter, Instagram, and LinkedIn, aligning with brand voice and marketing goals.
- Optimized text, graphics or multimedia assets for SEO or display and usability on internet-connected devices.
Editor and Freelance Writer
星星空间
Toronto
03.2021 - 12.2021
- Prepared, rewrote and edited copy to improve readability.
- Edited manuscripts, articles, and web content for clarity, grammar, and style consistency.
- Worked closely with publishing team members to meet deadlines.
- Read, evaluated and edited manuscripts or other materials submitted for publication.
- Managed multiple writing and editing assignments in dynamic environment within stated timelines.
Education
University - Media Arts Performance Production
Queen's University
Canada12.2024
High School -
Mentor College
06.2022
Skills
- Customer research
- Scheduling
- Graphic design proficiency
- Press release writing
- Mobile Marketing
- Proficient in Adobe Suite, Microsoft Set
- Time management
- Multimedia editing
- Visual storytelling
- Content development
- Content scheduling
- Creative direction
- Multimedia production
- Proofreading expertise
- Content creation
- Social media
- Creative writing
- Multimedia writing
- Journalism
- Multimedia content creation
- Content editing
Languages
English
Professional
French
Professional
Chinese (Mandarin)
Professional
Timeline
Marketing Specialist
MUT Atlantic
05.2024 - 08.2024
Social Media/Publicity Director
Queen's University Chinese Student and Visiting Scholar Association (QCSSA)
04.2024 - Current
Assistant Stage Manager
Jin Sha
11.2023 - 04.2024
Summer Staff
Community Living
06.2023 - 08.2023
Video Production Team Leader
Queen's University Chinese Student and Visiting Scholar Association (QCSSA)
10.2022 - 04.2024
French Tutor
Self-Hired
01.2022 - Current
Social Media Coordinator
Educo
09.2021 - 12.2021
Editor and Freelance Writer
星星空间
03.2021 - 12.2021
University - Media Arts Performance Production
Queen's University
High School -
Mentor College
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