Summary
Overview
Work History
Education
Skills
Timeline
Generic

Cherrie Pollard

Carson

Summary

Results Driven Marketing Director with extensive experience leading strategic marketing initiatives, brand management, and digital marketing. Expertise in developing customer-centric campaigns, driving revenue growth, and optimizing customer engagement strategies. Adept at stakeholder collaboration, market analysis, and budget management to enhance brand presence and profitability. Passionate about innovation, consumer experience, and digital transformation overall emphasizing on B2C marketing, digital engagement, and event marketing

Overview

10
10
years of professional experience

Work History

Marketing Director

Keller Williams
04.2022 - Current
  • Developed and executed comprehensive marketing plans, increasing market share by 30% through targeted digital campaigns and ROI-based strategy optimization
  • Led brand awareness initiatives, designing and launching digital, email, and social media campaigns that boosted engagement and customer retention
  • Managed marketing budgets and vendor relationships, ensuring cost-effective execution of promotional activities
  • Spearheaded market research efforts, analyzing consumer behavior to refine promotional strategies and sales initiatives
  • Create and implement Go-To-Marketing marketing plans to effectively and successfully market products
  • Manage marketing projects, oversee direction and collaborate with creative team
  • Achieved a 43% sales growth by developing innovative business strategies, conducting in-depth market analysis and implementing impactful digital, website, email and social media marketing initiatives, driving enhanced business performance and customer engagement
  • Expanded market reach by 38% through targeted marketing strategies, resulting in a 25% increase in sales revenue and strengthened brand presence within budget
  • Create, design and implement digital marketing material and promotional content to increase brand awareness
  • Manage budget, vendors and partner with agencies
  • Lead the development of market research and customer insights strategy
  • Perform thorough market research and competitive analysis to understand and effectively communicate product value proposition; develop strategy and managed market communications to drive product demand

Senior Manager, Clinical Marketing

City of Hope
12.2021 - 04.2022
  • Created and executed multi-channel marketing campaigns for oncology service lines, resulting in a 42% increase in patient volume
  • Developed digital and social media marketing strategies, improving audience engagement by 30%
  • Managed strategic partnerships and stakeholder relationships, enhancing organizational exposure by 37% through high-profile events and collaborations
  • Led market expansion strategies, driving 15% growth in physician engagement and reinforcing brand positioning in the healthcare sector
  • Developed strategic marketing plans and marketing materials for service lines
  • Led creation of compelling marketing content for all services lines
  • Collaborated with advertising agencies and art directors to produce final prints, resulting in 20% increase in HCP engagement
  • Drove successful market development strategy and ensured cohesive, consistent messaging across all touchpoints, leading to a 25% rise in HCP awareness and market development
  • Led marketing concepts for tradeshows, medical conferences, etc
  • Effectively tracked ROI metrics to identify growth and market share
  • Identified KOL’s to represent the organization and promote services
  • Liaised with cross-functional teams and stakeholders to coordinate and align plans of action
  • Increased organization exposure and patient volume by 47% with high-profile convention presentation

Sr. Clinical Marketing Manager

American Career College
10.2019 - 08.2020
  • Increased student enrollment by 57% through innovative marketing and branding strategies
  • Established 27 new partnerships with hospitals and healthcare facilities to support clinical programs
  • Designed and implemented strategic marketing campaigns, elevating brand awareness by 30% in key markets
  • Managed event marketing initiatives, ensuring compliance with regulatory bodies while optimizing student recruitment efforts
  • Collaborated with Dean of Nursing, Campus Executive Director, and Director of Business Development to meet and exceed annual goals
  • Monitored competitive market to identify and adjust marketing plans
  • Maintained detailed clinical site information, established partnerships with hospitals, site administrators, and nursing facilities to accomplish program initiatives
  • Coordinated, monitored and placed faculty and students at clinical sites to execute clinicals
  • Set revenue goals to align operations with projections and project vision
  • Negotiated with vendors to create mutually beneficial contracts

Physician Relations Marketing Manager

Memorial Care Health System
02.2015 - 01.2019
  • Developed and executed hospital service line marketing campaigns, increasing physician engagement and service line utilization
  • Strengthened brand positioning through strategic PR efforts, increasing hospital visibility and patient referrals
  • Led cross-functional teams to align marketing initiatives with business objectives, optimizing CRM data and market analytics for targeted outreach
  • Monitored service lines activity, promoted hospital events, conferences and symposiums to create brand awareness within the market
  • Analyzed content creation to ensure solution concepts and capabilities that provided value to the organization and increase service line growth
  • Created marketing collateral for HCP’s and patient/consumers to promote brand awareness

Education

Master of Business Administration - Business Administration, Management & Marketing

University of Phoenix
Phoenix, AZ

Bachelor of Arts - Business Administration

California State University, Dominguez Hills
Dominguez Hills, CA

Skills

  • Strategic Marketing Planning & Execution
  • B2C & Digital Marketing
  • Brand Identity & Awareness
  • Market Research & Competitive Analysis
  • CRM & Data-Driven Marketing
  • Event Management & Retail Promotions
  • Cross-Functional Team Leadership
  • Public Relations & Community Engagement
  • High Impact Marketing Presentations
  • Print & Social Media Marketing
  • Customer Experience Optimization
  • Launch Implementation
  • Vendor & Budget Management
  • Excellent Interpersonal Skills
  • Project & Program Management
  • Stakeholder Management
  • Cross Functional Collaboration
  • Critical Decision Making

Timeline

Marketing Director

Keller Williams
04.2022 - Current

Senior Manager, Clinical Marketing

City of Hope
12.2021 - 04.2022

Sr. Clinical Marketing Manager

American Career College
10.2019 - 08.2020

Physician Relations Marketing Manager

Memorial Care Health System
02.2015 - 01.2019

Bachelor of Arts - Business Administration

California State University, Dominguez Hills

Master of Business Administration - Business Administration, Management & Marketing

University of Phoenix

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