Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Cherise Freeman

Toronto

Summary

Creative and results-driven Content Strategist & Brand Manager with extensive experience in luxury and e-commerce branding. Originally hired to lead content strategy at NOGU, a fast-growing jewelry brand, the role quickly evolved into full-scale brand management. Successfully plan and execute all brand content across platforms, including social media, paid advertising, live shopping events, and influencer partnerships. Skilled at crafting cohesive brand narratives and driving engagement through strategic storytelling, trend awareness, and performance analysis. Adept at wearing multiple hats and thriving in fast-paced, creative environments.

Overview

8
8
years of professional experience

Work History

Content Strategist / Marketing and Brand Manager

NOGU
05.2024 - Current
  • Spearhead all aspects of brand content planning and execution for a high-growth lifestyle jewelry brand, blending strategic vision with hands-on implementation.
  • Manage and create content across all digital channels including Instagram, TikTok, Facebook, paid ads, email marketing, and website banners.
  • Produce and host live shopping events from concept through execution, driving real-time engagement and revenue through scripted product storytelling and customer interaction.
  • Lead influencer partnership strategy: source, negotiate, brief, and manage relationships with micro and macro influencers aligned with brand goals.
  • Develop and maintain cohesive brand voice and visual identity across all platforms, ensuring consistency and emotional connection with the audience.
  • Collaborate cross-functionally with design, marketing, and operations to align content with new product launches and promotional campaigns.

Brand Representative

Posh Promotions
01.2022 - 02.2024
  • A versatile and driven brand representative adept at juggling multiple tasks, skilled in expanding networks and forging connections, introducing products with persuasive flair, managing inventory with precision, projecting future needs, and discerning customer requirements to provide effective solutions.
  • Communicating product information with confidence while educating consumers about company values.
  • Increasing brand awareness through event marketing, demonstrations, sales and brand promotion.
  • Using newly learned skills and applying them to daily tasks to improve efficiency and productivity.
  • Representing high profile clients including Ferrari, Harley Davidson, Audi, Vuse, UFC, and Molson Canadian.

Marketing Coordinator

Okanagan Commercial Realty Corp.
03.2020 - 01.2022
  • Creating and maintaining marketing policies, procedures, and materials.
  • Improving product marketing objectives and increasing client outreach by constructing communication initiatives and branding strategies.
  • Designing, implementing, and monitoring web pages and sites for continuous improvement.
  • Photographing high-quality images for print and internet distribution.
  • Creating marketing brochures using Adobe In-Design software.
  • Boosting brand awareness with target customer demographics with social, print and email campaigns, resulting in a 30% increase in website activity within the first month of employment.
  • Researching potential clients, and prospective listings.

Sales Representative / Brand Ambassador

Ceremony Travel
06.2017 - 12.2019
  • Top Sales / Brand Ambassador for travel company creating unique experiences for young adults by:
  • Recruiting student leaders through a combination of networking, school visits, cold calls, and face-to-face meetings.
  • Mentoring and coaching student leaders to drive excitement throughout their community.
  • Senior leader at promotional events demonstrating professionalism by bringing brand awareness about the company's values, products and how they benefit the consumer.
  • Worked closely with the Senior Management team to develop strategies to expand sales throughout British Columbia and into Alberta, Saskatchewan and Ontario.

Education

Bachelor of Arts - Communications, Marketing and Media Studies

UNIVERSITY OF CALGARY
04.2023

Skills

  • Online marketing strategies
  • Content strategy development
  • Paid advertising
  • Brand messaging
  • Influencer outreach
  • Customer Relationship Management (CRM)
  • Graphic Design
  • A/B Testing
  • Communications
  • Leadership
  • Strategic content planning
  • Community engagement

Languages

English

Timeline

Content Strategist / Marketing and Brand Manager

NOGU
05.2024 - Current

Brand Representative

Posh Promotions
01.2022 - 02.2024

Marketing Coordinator

Okanagan Commercial Realty Corp.
03.2020 - 01.2022

Sales Representative / Brand Ambassador

Ceremony Travel
06.2017 - 12.2019

Bachelor of Arts - Communications, Marketing and Media Studies

UNIVERSITY OF CALGARY

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Cherise Freeman