Cher Lin
Vancouver,BC
Summary
Real estate professional for over 12 years of experience developing and maximizing multifamily residential sales. Diligent in building communities, relationships and retaining close professional collaboration with real-estate professionals by providing support and attentive service. Identifying market strength and weakness to pivot sales strategy and react to reflect current market condition and challenges. Know for building positive brand awareness.
Overview
4
4
years of professional experience
Work History
Director of Sales
BakerWest Real Estate Inc.
04.2021 - Current
- Established ambitious sales targets, develop systematic approach to manage each sales people's activities.
- Connect within the industry by organizing, hosting public/private events to educate about our projects and demonstrate value.
- Managed team of sales representatives, providing guidance, coaching and support.
- Collaborated with marketing teams from identifying target buyer profiles to help sales campaigns reach target audiences.
- Achieved sales goals and service targets by cultivating and securing customer relationships.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Liaised with sales, marketing, and Developer clients to develop solutions and accomplish shared objectives.
- Boosted marketing, reviewed pricing strategies and expanded social media campaigns, relationships with influencers within our industry to ensure maximum positive exposures.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Highest dollar and Volume pre-sale sold in 2023
Project Sales Manager
Sun Towers
04.2020 - 12.2020
- Construct a new sales team, personalized training, coordinate with Marketing team and the developer to reach Sales targets. The homes sold were on an average 10% higher in total price.
- Created in depth and detailed sales guide to lead the sales team in achieving higher performance and standout among many other competing projects.
- Hosted virtual meeting and online discussions with over 300 attendees reacting to challenges of selling face to face due to Covid-19.
- Develop new branding strategy for Sun Towers as it transitioned from pre-sale to ready to move in.
- Oversee sales and training with foreign sales team in remote offices in Hong Kong, Shanghai and Beijing. Increased project exposure in overseas Real Estate sales platform.
- Professional seminars to gain brand awareness and to serve existing customers.
Education
Real Estate License
UBC Sauder School of Business REAL ESTATE
Vancouver01.2011
Business And Criminology
Simon Fraser University
Burnaby05.2009
Skills
- Sales training and leadership
- Client Relationship Management
- Sales Presentations
- Sales strategy development
Project Highlights
CURV - Downtown Vancouver, 2023 Launch to present
- - Over $200 million sold in 12 months (April 2023-March 2024)
- - 12 months pre launch, reached 5000 registrants in data base with 3 other part time sales associates.
- - 600 appointments within first week of launch in May 2023.
- - Highest dollar per sqft achieved was over $5000/SQFT. (Penthouse)
One Park - Central Richmond, 2021 Sept to June 2024
- - Sold 50% of the first release (Tower A) with less than $10000 marketing budget spent.
- - Out perform Richmond market for a new developer for numbers of unit sold and price per sqft.
- - Our sales team average 2 to 7 homes sold in a month in comparison when pre-sale/new construction in the area were averaging 0-3 sales per month.
REVIVE - Vancouver Westside, April 2021-Aug 2021
- - Achieved 90% SOLD for this 93 units stackable townhouse project within 3 months.
- - Average price/sqft SOLD was $1400 on a low rise.
- - Developed long term REALTOR relationships with many Project videos over 30,000 views globally.
W63 Mansion - Vancouver Westside, Oct 2021-Current
- - 5 homes SOLD within 2 weeks of launching special Chinese New Year promotion targeting specific market for the active buyers in 2022.
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Passion
Passionate about real estate developments and achieving results that are above and beyond expectations with non-negotiable high standards, honesty, and integrity. Thrive to be the pioneer of our industry with dependable professionalism.
Projects
- REMY
- CAMBER
- Southarm Garden
- Whiteside garden
- The Pier
- Harbour Walk
- Ward
- Sun Towers 2
- REVIVE I & II
- Hudson 8
- W 63 Mansion
- One Park
- CURV
Timeline
Director of Sales
BakerWest Real Estate Inc.
04.2021 - Current
Project Sales Manager
Sun Towers
04.2020 - 12.2020
Real Estate License
UBC Sauder School of Business REAL ESTATE
Business And Criminology
Simon Fraser University
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