Chenxi He

• Kept projects on schedule by managing deadlines.
• Receiving increased attention compared to previous.
• Enhanced team collaboration through regular remote meetings.
• Liaised with each coordinator to facilitate communication and keep updated on project developments.

- Hold and plan a live stream for 8,000+ people to watch.

- Produce high-quality visuals for marketing materials.

• Conceptualized and developed a brand focused on reconnecting with nature.
• Designed and launched a functional website, establishing an online presence for the brand.
• Secured a trademark for the brand, ensuring legal protection and intellectual property rights.
• Conducted market research and defined brand positioning to target sporty and casual females.
• Developed marketing strategies and branding elements to prepare for future launches.
• Managed project timelines and resources, ensuring readiness for a brand debut.