Chen (Chloe) Lyu
Fremont,CA
Summary
Creative and results-driven Photographer and Social Media Marketing Manager with expertise in capturing compelling visuals and crafting engaging content to drive brand growth. Adept at managing social media accounts, developing tailored strategies, and analyzing trends to maximize audience engagement and reach. Skilled in commercial, portrait, event, and real estate photography, with a proven ability to create high-quality visual content that aligns with branding objectives. Experienced in collaborating with clients to build impactful campaigns and expand market presence, including in niche markets such as the Chinese community. Strong organizational, communication, and project management skills with a focus on delivering measurable results.
Overview
2
2
years of professional experience
Work History
Social Media Content Creator
Self-employeed
12.2024 - Current
- Developed in-depth understanding of digital and mobile marketing practices and media.
- Managed content across multiple platforms for widest audience reach.
- Comment management, responding to DMs, and building community relationships.
- Professional photography and photo editing for social media campaigns.
- Researching and implementing social media trends to optimize engagement.
Portrait Photographer
09.2022 - Current
- Photographed high-quality images for various print and digital projects.
- Took photos from different angles and perspectives to capture perfect images.
- Digitally edited photos to enhance appearance.
Social Media Management Consultant
HaoCheng.LLC
09.2023 - 12.2024
- Created over 100+ social media content and built up accounts for clients in the restaurant industry to attract more customers, focusing on Instagram, TikTok, and RED.
- Supported clients with business analysis and documentation.
- Delivered outstanding service to clients to maintain and extend relationships for future business opportunities.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
Video Editor
08.2023 - 12.2023
- Organized assets by collecting data from camera media, transcoding video, and audio files and managing file backup to digital asset management system.
- Delivered edits with multiple camera angle choices, titles, graphics, audio, and special effects.
- Produce videos for the restaurant industry and publish quality short video content on social media.
Education
Bachelor of Arts - Visual Arts - Media
University of California - San Diego
San Diego, CA06.2023
Skills
- Creative vision
- Social Media
- Audience Engagement
- Retouching and color correction
- Shot Composition
- Image Editing
- Portrait Photography
- Event Photography
- Commercial Photography
- Social media management
- Research
- Promotional video
- Content scheduling
Languages
Chinese (Mandarin)
Native or Bilingual
English
Full Professional
Awards
Work has been selected in VOGUE photo.
Timeline
Social Media Content Creator
Self-employeed
12.2024 - Current
Social Media Management Consultant
HaoCheng.LLC
09.2023 - 12.2024
Video Editor
08.2023 - 12.2023
Portrait Photographer
09.2022 - Current
Bachelor of Arts - Visual Arts - Media
University of California - San Diego
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