Summary
Overview
Work History
Education
Skills
Accomplishments
Volunteer Experience
Timeline
Generic

Chelsea Lehwald

Summary

Dedicated beverage alcohol marketing professional with a history of meeting company goals utilizing consistent and organized practices. Offering a combined ten years of public and private sector-based beverage alcohol work experience servicing the BC, AB, SK and ON markets, I am skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

12
12
years of professional experience

Work History

Trade Marketing Manager

Trajectory Beverage Partners
03.2020 - Current
  • Growing and developing existing liquor board customers and generating new business through management of product calls, promotional opportunities and development of exclusive offerings, playing an integral role in the new business pitches including pricing and portfolio management
  • Customer management with Associate buyers and Liquor board Retail and Wholesale divisions, whilst providing pricing support to Brand and Sales Leadership teams for Western Markets - Developing marketing assets and materials to ensure timely and effective sales and brand building activities
  • Identifying issues and opportunities through review and analysis of sales and performance metrics within the Western provinces
  • Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.

Merchandise Program Manager

BC Liquor Distribution Branch
03.2018 - 02.2019
  • Responsible for the management and execution of merchandising programs in 197 Government Liquor Stores by means of cross-functional communication, planning and coordination between Executive Directors and reporting retail business units.

Western Canada Provincial Operations Manager

Brown-Forman Canada
03.2017 - 12.2017
  • Simultaneous supported 3 Provincial Sales Managers and 13 Territory Sales Managers within an operational, logistical supply, administrative and brand marketing capacity (BC, Alberta & Saskatchewan)
  • Managed and maintained all retail, brand and business application responsibilities with 3 Provincial Liquor Boards; ensuring accurate and timely submission of all Board applications, and subsequent execution/post-analysis.

Executive Office and Sales Administrator

Brown-Forman Corporation
03.2015 - 03.2017
  • Large volume administrative task management – Executive Team administrative support, coordination/execution of Executive Team Meetings (15-65 attendees), digital calendar management, email correspondence, agenda preparation, meeting minutes/distribution, creation of sales support documents/reports, online and hard copy documentation filing, etc.

Cultural Representative/Team Trainer

The Walt Disney World Resort
06.2013 - 07.2014
  • Provided superior service to large volumes of Guests of diverse global backgrounds and ages
  • Certified “Disney Trainer”- Exemplified Disney's legendary service standards within a leadership capacity, in addition to mentoring new hires through a multitude of service roles.

Server/Student Work Exp. Participant

Fairmont Banff Springs Resort
04.2012 - 08.2012

Education

Levels 1, 2 (w/ Distinction) And 3 (Pending Result) -

Wine & Spirit Education Trust
10.2023

Associate of Arts Degree – General Studies -

Kwantlen Polytechnic University
Langley, BC
10.2018

Certified Specialist of Spirits (C.S.S.) -

Society of Wine Educators
01.2016

Diploma in Hospitality Management -

Vancouver Community College
Vancouver, BC
05.2013

Skills

  • Relationship Building
  • Business Administration
  • Business Development
  • Operations Management

Accomplishments

  • 2021 - Trajectory Beverage Partners – President's Award
  • 2017 - Brown-Forman Canada- “Be-Collaborative” Arrow Award
  • 2016 - Brown-Forman Corporation- Spirit of Excellence Award

Volunteer Experience

  • Semiahmoo House Society Community Volunteer
  • BC Special Olympics Track and Field Coach

Timeline

Trade Marketing Manager

Trajectory Beverage Partners
03.2020 - Current

Merchandise Program Manager

BC Liquor Distribution Branch
03.2018 - 02.2019

Western Canada Provincial Operations Manager

Brown-Forman Canada
03.2017 - 12.2017

Executive Office and Sales Administrator

Brown-Forman Corporation
03.2015 - 03.2017

Cultural Representative/Team Trainer

The Walt Disney World Resort
06.2013 - 07.2014

Server/Student Work Exp. Participant

Fairmont Banff Springs Resort
04.2012 - 08.2012

Levels 1, 2 (w/ Distinction) And 3 (Pending Result) -

Wine & Spirit Education Trust

Associate of Arts Degree – General Studies -

Kwantlen Polytechnic University

Certified Specialist of Spirits (C.S.S.) -

Society of Wine Educators

Diploma in Hospitality Management -

Vancouver Community College

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Chelsea Lehwald