Chelsea Gudehus
Costa Mesa
Summary
Dynamic marketing leader with a passion for brand growth, community engagement, and franchise support. Experienced in developing and executing strategic marketing initiatives at both national and local levels, with a strong focus on brand consistency, social media, and public relations. Adept at fostering partnerships, streamlining processes, and empowering teams to drive meaningful connections and business success.
Overview
7
7
years of professional experience
Work History
Director of Marketing
CycleBar Franchising
02.2024 - Current
- Collaborate with the Chief Marketing Officer to refine brand strategy, elevating national brand awareness and franchise engagement
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Managed brand sponsorships and partnerships, expanding brand visibility, and generating new lead and revenue streams
- Oversaw national and local marketing campaigns, resulting in higher customer acquisition and retention rates
- Led and mentored a team of Marketing Managers, driving local marketing initiatives that have increased lead generation and membership growth
- Strengthened CycleBar’s community presence through strategic social media campaigns, boosting organic social following by over 30%
- Developed hyper-local marketing strategies that drive revenue growth in key markets
- Optimized marketing automation tools to enhance operational efficiency and reduce franchisee workload
- Implemented comprehensive brand training programs, ensuring compliance with corporate marketing standards across all locations
Regional Marketing Manager
CycleBar Franchising
09.2021 - 02.2024
- Designed and executed localized marketing strategies that increased studio sales and improved member retention
- Led national digital campaigns across social media, email, and paid advertising, driving engagement and conversion growth
- Streamlined onboarding and marketing processes for new studios, ensuring a smooth and efficient launch experience
- Developed and introduced member engagement initiatives to enhance community connection and loyalty
- Collaborated with PR teams to secure high-profile media placements, showcasing brand successes on both national and local levels and enhancing overall brand visibility
Marketing Coordinator
Copenbarger & Copenbarger, LLP
04.2018 - 09.2021
- Developed and executed marketing strategies that significantly increased client acquisition and retention
- Launched multi-channel campaigns that drove brand engagement and event attendance
- Managed social media and PR efforts, securing strategic partnerships that contributed to business growth
Education
Bachelor of Arts - Communication Studies
Biola University
La Mirada, CA12.2017
Skills
- Results-Oriented Marketing Strategy
- Social Media Development
- Franchisee Development Support
- Public Relations Campaigns
- Content strategy
- Partnership development
Timeline
Director of Marketing
CycleBar Franchising
02.2024 - Current
Regional Marketing Manager
CycleBar Franchising
09.2021 - 02.2024
Marketing Coordinator
Copenbarger & Copenbarger, LLP
04.2018 - 09.2021
Bachelor of Arts - Communication Studies
Biola University
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