CHAYSEA PEPITO GENERALAO
Walnut Creek
Summary
Results-driven Manager with a strong background in luxury retail management, transforming underperforming departments into profit centers. Adept at driving omni-channel sales and fostering high-performing teams, consistently delivering exceptional client experiences recognized for client loyalty and satisfaction.
Overview
11
11
years of professional experience
Work History
Assistant Beauty and Fine Fragrance Department Manager
Nordstrom
Walnut Creek
02.2025 - Current
- Lead daily operations for the Beauty and Fine Fragrance divisions, focusing on high-touch service and prestige brand growth.
- Managed financial responsibilities for Beauty and Fine Fragrance divisions totaling $16 million, ensuring budget adherence and resource allocation.
- Mentored diverse team of beauty advisors and artists, empowering them to consistently exceed daily volume goals and KPIs.
- Executed strategic events to drive sales and enhance customer engagement.
Service Selling Department Manager
Nordstrom Rack
Dublin
08.2022 - 02.2024
- Developed store-wide strategies to increase profitability, ensuring all customer service standards were met or exceeded.
- Managed $18 million in store merchandise, ensuring optimal operational flow and adherence to visual standards.
- Facilitated weekly leadership meetings to analyze performance metrics and align on corporate initiatives.
Assistant Service Experience Manager
Nordstrom Rack
Pleasant Hill
08.2021 - 08.2022
- Achieved #1 ranking in Customer Satisfaction Reporting for the entire Northwest district.
- Managed a team of 27 associates, focusing on loyalty program conversion and seamless checkout experiences.
- Coordinated cross-departmental efforts to resolve customer issues, enhancing overall service experience.
- Ranked first in new credit accounts for the Northwest region.
Business Manager (Jo Malone London, Becca, Guerlain, Nars)
Nordstrom
San Francisco
10.2019 - 08.2021
- Surpassed sales goals for in-store and digital platforms by implementing targeted strategies.
- Cultivated client relationships and organized pop-up events to enhance brand visibility.
- Strengthened vendor partnerships to acquire exclusive product offerings.
Regional Makeup Artist
NARS COSMETICS
San Francisco Bay Area
05.2017 - 11.2020
- Led artistry trainings, marketing events, and brand knowledge seminars across multiple locations, enhancing product knowledge and artistry skills.
- Collaborated with Regional Account Executive to maintain consistent brand voice and application techniques across all retail locations.
- Coordinated with retail teams to successfully execute promotional events and product launches, driving customer engagement.
Interim Fragrance Manager
Nordstrom
San Francisco
07.2017 - 07.2018
- Directed the fragrance department for a top-tier flagship, managing a portfolio of over 50 luxury brands.
- Partnered with buyers and account executives to enhance stock levels and assortment strategy.
- Transformed deficit into profit through targeted events and comprehensive staff training.
Assistant Store Manager
NYX PROFESSIONAL MAKEUP
Bay Area
04.2016 - 07.2017
- Led hiring and training for new store openings, conducting orientations and technical artistry testing to ensure readiness.
- Oversaw store cash flow and conducted operational audits, achieving 100% compliance with company standards.
- Educated employees on product knowledge and customer engagement techniques, enhancing customer service quality.
Supervisor
UNIQLO
Bay Area
12.2014 - 06.2016
- Supervised daily store operations and enforced compliance with company policies to maintain operational standards.
- Trained and mentored staff to enhance customer service skills and improve customer satisfaction.
- Led visual merchandising and optimized inventory flow in fast-paced, high-volume environment.
- Addressed customer inquiries and resolved issues promptly and effectively.
Education
Some College (No Degree) - Nursing
California State University East Bay
ConcordSkills
- Visual merchandising
- Merchandising strategies
- Inventory management
- Sales forecasting
- Vendor relations
- Customer engagement
- Sales training
- Leadership development
- Team leadership
- Decision making
- Effective communication
Technical Skills And Education
Microsoft Office Suite (Expert Excel/Word), POS Systems, Digital Selling Tools, Bilingual Advanced Color Matching, Skincare Consultation, Fragrance Layering
Core Competencies
Strategic Business Planning, Inventory Control, Payroll & Budgeting, Recruitment & Onboarding, Performance Management, Artistry Training, Team Development, Nordstrom Rewards/Loyalty Programs, Digital Selling, Relationship Management, Client Satisfaction (CSAT) Optimization, Visual Merchandising, Luxury Fragrance Specialist, Event Planning (Pop-ups/Masterclasses), Multi-brand Management (50+ brands)
Timeline
Assistant Beauty and Fine Fragrance Department Manager
Nordstrom
02.2025 - Current
Service Selling Department Manager
Nordstrom Rack
08.2022 - 02.2024
Assistant Service Experience Manager
Nordstrom Rack
08.2021 - 08.2022
Business Manager (Jo Malone London, Becca, Guerlain, Nars)
Nordstrom
10.2019 - 08.2021
Interim Fragrance Manager
Nordstrom
07.2017 - 07.2018
Regional Makeup Artist
NARS COSMETICS
05.2017 - 11.2020
Assistant Store Manager
NYX PROFESSIONAL MAKEUP
04.2016 - 07.2017
Supervisor
UNIQLO
12.2014 - 06.2016
Some College (No Degree) - Nursing
California State University East Bay