CHASE ROLLIER

Web Operations & Marketing Manager

Alpenland Ski and Sport

10.2023 - Current

Continually update website to increase user experience, drive sales, and ensure product correctness
Create reusable and readable code segments using HTML, CSS, and JS
These segments are responsive, functional, and fresh
Update content to be more crawlable for Google Search Engine, increase site performance, and improve overall website reach through means of good SEO practices
Track website analytics using variety of software to see how customers interact with website, products, services, and any additional content
Use the demographics and infographics to better target consumers through marketing practices as well as update the website with any necessary changes
Track Google Ad performance and work with a 3rd party company to manage the ads, keywords, and products
Manage social media accounts, creating posts that are engaging, informational, or promotional
Promptly responding to comments and messages and representing the business in a professional light
Update radio ads
Create graphics using software such as Canva for social accounts, flyers, web banners, and more
Creating marketing plans for the month to achieve larger goals
Explore new ways to expand the businesses reach and sales
Drive sales by creating promotions and discounts
Complete market research
Use the website as a mediator to convert users into customers
Respond to customer questions and provide options that fit their needs
Create opportunities for dialogue, feedback, or a review by following up with customer
Answer the phones and redirect calls where necessary
Maintain 6500 products through process of creating, deleting, and updating
Additionally, this process involves setting sales prices, ensuring accurate product information, and increasing SEO effectiveness
Maintain healthy margins for all products by creating pricing strategies to ensure consistency and competitive prices
Use and Canada Post and ClickShip to ship items and understand the shipping process
Package the product(s) with appropriate labeling, setup pickups, and bring packages to delivery area
Consolidated passwords, contacts, and more into single documents to ensure organization and easier ability to find/navigate information
Created a series of reports to better understand the business
Documented how-to, best practices, and instructions on completing a variety of web-based tasks to ensure simplicity and consistency.