Charmane Labatos
WordPress Developer/Digital Marketing and SEO Specialist
Scarborough,Ontario
Summary
Dedicated and results-driven WordPress Developer with a strong background in digital marketing seeking a challenging position as a WordPress Developer/Digital Marketing Manager to leverage technical expertise and marketing skills for driving online success.
Overview
10
10
years of professional experience
3
3
Certification
1
1
year of post-secondary education
Work History
Digital Marketing Manager
Ring Ring Marketing
2019.07 - Current
- Developed and executed comprehensive digital marketing campaigns on Facebook, Google, and LinkedIn, resulting in increased brand visibility and lead generation for clients in various industries.
- Designed and maintained a strong social media presence across all digital channels, ensuring consistent branding and engaging content.
- Implemented email and offline marketing campaigns, including tradeshow participation and print/banner ads, to reach target audiences effectively.
- Monitored and analyzed the performance of digital marketing campaigns, measuring ROI and KPIs to optimize strategies and achieve campaign goals.
- Collaborated with internal teams to create compelling ad creatives and optimize the user experience for client and partner campaigns.
- Set up landing pages using platforms like ClickFunnels, WordPress, or website landing pages to drive conversions and capture leads.
- Automated repetitive tasks using Zapier, streamlining workflows and improving efficiency.
- Conducted quality checks on campaign setups to ensure accuracy and avoid mistakes.
- Monitored and optimized campaigns regularly to maximize performance and achieve desired outcomes.
- Generated weekly and monthly reports for active campaigns, providing standardized reporting on key metrics.
- Maintained an organized task list on Trello, ensuring timely completion of tasks and efficient project management.
- Created and updated detailed SOP documents, providing step-by-step instructions for completing tasks and keeping processes up-to-date.
- Stayed updated with the latest news, industry changes, and strategies in the field of digital marketing to continuously improve skills and knowledge.
- Led the hiring process, task delegation, training, and performance reviews for the digital marketing team, fostering a culture of coaching and subordinate involvement.
- Actively participated in daily lineup meetings, weekly department meetings, and bi-weekly People's Manager meetings to stay aligned with team goals and initiatives.
- Attended all TGIF meetings, actively engaging with the Ring Ring Marketing team and contributing to company-wide discussions.
- Maintained all required certifications for the role, demonstrating commitment to professional development and staying current with industry standards.
FREELANCE WORDPRESS DEVELOPER
Rapture Creative | OLR | Franatics
2021.02 - 2024.03
- Developed and maintained high-performance, secure, and responsive WordPress websites for diverse clients, ensuring optimal user experience and customer satisfaction.
- Collaborated closely with cross-functional teams to understand project requirements and deliver tailored solutions within specified timelines.
- Utilized expertise in WordPress development to implement custom themes and plugins, enhancing website functionality and usability.
- Conducted comprehensive website audits, identifying areas for improvement and providing actionable recommendations to enhance performance and user experience.
- Maintained clear and concise documentation, facilitating seamless knowledge transfer and ensuring efficient project management.
- Stayed updated with the latest trends and best practices in WordPress development, continuously improving skills and staying ahead of industry standards.
- Demonstrated strong attention to detail and commitment to quality, conducting rigorous testing and debugging to ensure error-free and reliable websites.
- Communicated effectively with the CEO, providing regular updates and addressing any concerns or questions promptly.
Web Developer/Digital Marketing Consultant
Northpine Land, Inc.
2019.03 - 2020.03
- Built, designed, and maintained company websites, ensuring a seamless user experience and adherence to industry standards.
- Provided accurate timelines and level of effort estimates during all project phases, facilitating effective project management and client communication.
- Developed and validated test routines to ensure the quality and compatibility of external and internal interfaces.
- Analyzed technical requirements to determine user needs and implemented UI and cross-browser compatible web functions and standards.
- Evaluated code for adherence to industry standards, validity, proper structure, and compatibility with browsers, devices, and operating systems.
- Employed user experience (UX) and conversion rate optimization methods to enhance website performance and drive user engagement.
- Implemented on-page and off-page SEO strategies, including keyword discovery, content strategy development, link building, and monitoring keyword rankings.
- Monitored daily performance metrics and search engine algorithms to optimize SEO strategy and troubleshoot technical SEO issues.
- Conducted regular tests on website SEO rankings and updated content and website links for maximum optimization and search engine rankings.
- Drove targeted and loyal traffic to websites through community building and effectively collaborated with internal marketing professionals and client's marketing team.
- Ran pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising and analyzed reports to identify trends, issues, and opportunities for improvement in key performance indicators (KPIs).
Sr. Web Developer/SEO Specialist
AS Online Consulting, Inc.
2014.08 - 2019.01
- Planned and designed site functionality, clarifying goals and ensuring a seamless user experience.
- Developed and maintained websites with a focus on UI, cross-browser compatibility, and adherence to web standards.
- Coordinated with content writers and graphic artists to create engaging site content and graphics, including images, icons, banners, and audio enhancements.
- Implemented effective and responsive design themes to meet client requirements and enhance user engagement.
- Conducted regular SEO analysis and made recommendations to improve website performance and search engine rankings.
- Monitored keyword rankings and utilized web analytics to track and measure website performance.
- Collaborated with team members to execute social media marketing strategies, syndicating content, images, links, and videos.
- Updated website content and graphics, monitored performance, and identified improvement opportunities, introducing new technologies as needed.
- Ensured compliance with content and display standards, maintaining a consistent and professional site appearance.
- Prepared monthly reports and maintained regular communication with clients, addressing any issues and meeting project deadlines.
- Assigned and monitored tasks for team members, ensuring efficient workflow and timely completion of deliverables.
- Developed user guides and standard operating procedures (SOPs) to facilitate client understanding and usage of digital media and creative services.
- Designed, audited, and implemented ISO 9001:2015 and ISO/IEC 27001:2013 standards for digital media and creative services.
Education
Graduate Certificate - Business Information Technology (BTT)
Seneca Polytechnic
1750 Finch Avenue East Toronto, Ontario, Canada 2024.01 - Current
Bachelor of Science - Information Technology - Web Development
University of San Jose - Recoletos
Cebu City, Philippines10.2013
Skills
- WordPress Development
- Digital Marketing
- Project Management
- Search Engine Optimization
- Facebook Marketing
- Google Marketing
- Clickfunnel
- CPanel
Certification
- Microsoft Project 2019 Essential Training, LinkedIn Learning – June 2024
- Enhance Custom GPTs with Zapier Actions, LinkedIn Learning – May 2024
- Prompt Engineering with ChatGPT, LinkedIn Learning – May 2024
- The Fundamentals of Digital Marketing, Google Garage - May 2020
- Google Ads, Google - May 2020
- DMCS Process Owner, Google Garage - December 2018
Languages
English
Professional Working
Additional Information
References and Projects are available upon request.
Timeline
Graduate Certificate - Business Information Technology (BTT)
Seneca Polytechnic
2024.01 - Current
FREELANCE WORDPRESS DEVELOPER
Rapture Creative | OLR | Franatics
2021.02 - 2024.03
Digital Marketing Manager
Ring Ring Marketing
2019.07 - Current
Web Developer/Digital Marketing Consultant
Northpine Land, Inc.
2019.03 - 2020.03
Sr. Web Developer/SEO Specialist
AS Online Consulting, Inc.
2014.08 - 2019.01
- The Fundamentals of Digital Marketing, Google Garage - May 2020
- Google Ads, Google - May 2020
- DMCS Process Owner, Google Garage - December 2018
Bachelor of Science - Information Technology - Web Development
University of San Jose - Recoletos
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