Meta Ads Manager
Charmane Labatos
Digital Marketing Manager | Performance Marketing (Meta & Google Ads) | SEO | CRM Automation | AI-Enhanced Marketing (ChatGPT, Claude Code) | 7+ Years US Client Experience
Scarborough,Ontario
Summary
Digital Marketing Manager with 7+ years of experience managing high-performing digital campaigns for US-based clients in remote environments. Specializes in Meta Ads, Google Ads, LinkedIn Ads, SEO, CRM automation, and lead generation strategies. Experienced in using AI tools such as ChatGPT and Claude Code to streamline workflows, improve content creation, optimize campaign performance, and enhance reporting efficiency. Proven ability to lead campaigns, manage teams, and deliver measurable ROI improvements across multiple industries.
Overview
12
12
years of professional experience
3
3
Certification
5
5
years of post-secondary education
Work History
Digital Marketing Manager (US Client – Remote)
Ring Ring Marketing
7318 W Post Rd #210 Las Vegas, NV 89113
07.2019 - Current
- Developed and executed end-to-end digital marketing campaigns across Facebook (Meta), Google Ads, and LinkedIn, driving increased brand visibility, qualified lead generation, and improved campaign performance for clients across multiple industries.
- Leveraged AI tools such as ChatGPT and Claude Code to streamline marketing workflows, enhance content creation, improve campaign ideation, and accelerate reporting and optimization processes.
- Managed and maintained strong social media presence across multiple digital channels, ensuring consistent branding, audience engagement, and content alignment with client goals.
- Planned and implemented integrated marketing campaigns including email marketing, offline initiatives (trade shows), print advertising, and banner placements to effectively reach target audiences.
- Monitored, analyzed, and optimized campaign performance using key metrics (KPIs, ROI, CTR, CPL), translating data insights into actionable improvements for better conversion results.
- Collaborated with creative and technical teams to develop high-performing ad creatives, landing pages, and user experience improvements to maximize conversion rates.
- Built and optimized landing pages using ClickFunnels, WordPress, and custom website platforms, improving lead capture and conversion performance.
- Automated repetitive marketing and operational tasks using Zapier and workflow automation tools, significantly improving efficiency and reducing manual workload.
- Conducted detailed quality assurance checks on campaign setups, ensuring accuracy in targeting, tracking, and execution to prevent performance issues.
- Prepared and delivered weekly and monthly performance reports, providing clear insights on campaign results, trends, and optimization recommendations.
- Managed project workflows using Trello and structured task management systems, ensuring timely execution of deliverables and efficient team coordination.
- Developed and maintained Standard Operating Procedures (SOPs), documenting step-by-step workflows to improve consistency, scalability, and team efficiency.
- Stayed continuously updated with digital marketing trends, platform updates, and industry best practices to ensure competitive and up-to-date strategies.
Led and supported digital marketing team operations, including hiring, task delegation, training, and performance reviews, fostering a coaching-oriented team environment. - Participated in daily stand-ups, weekly strategy meetings, and leadership discussions to ensure alignment with company goals and campaign priorities.
- Engaged in company-wide meetings and cross-functional collaboration sessions, contributing to strategic planning and operational improvements.
- Maintained professional certifications and ongoing skill development to stay current with evolving digital marketing tools, platforms, and industry standards.
FREELANCE WORDPRESS DEVELOPER
Rapture Creative | OLR | Franatics
1345 SE 47th Terrace, Cape Coral, FL 33904
02.2021 - 03.2024
- Developed and maintained high-performance, secure, and responsive WordPress websites for diverse clients, ensuring optimal user experience and customer satisfaction.
- Collaborated closely with cross-functional teams to understand project requirements and deliver tailored solutions within specified timelines.
- Utilized expertise in WordPress development to implement custom themes and plugins, enhancing website functionality and usability.
- Conducted comprehensive website audits, identifying areas for improvement and providing actionable recommendations to enhance performance and user experience.
- Maintained clear and concise documentation, facilitating seamless knowledge transfer and ensuring efficient project management.
- Stayed updated with the latest trends and best practices in WordPress development, continuously improving skills and staying ahead of industry standards.
- Demonstrated strong attention to detail and commitment to quality, conducting rigorous testing and debugging to ensure error-free and reliable websites.
- Communicated effectively with the CEO, providing regular updates and addressing any concerns or questions promptly.
Web Developer/Digital Marketing Consultant
Northpine Land, Inc.
15th F. The Taipan Place, F. Ortigas, Philippines
03.2019 - 03.2020
- Built, designed, and maintained company websites, ensuring a seamless user experience and adherence to industry standards.
- Provided accurate timelines and level of effort estimates during all project phases, facilitating effective project management and client communication.
- Developed and validated test routines to ensure the quality and compatibility of external and internal interfaces.
- Analyzed technical requirements to determine user needs and implemented UI and cross-browser compatible web functions and standards.
- Evaluated code for adherence to industry standards, validity, proper structure, and compatibility with browsers, devices, and operating systems.
- Employed user experience (UX) and conversion rate optimization methods to enhance website performance and drive user engagement.
- Implemented on-page and off-page SEO strategies, including keyword discovery, content strategy development, link building, and monitoring keyword rankings.
- Monitored daily performance metrics and search engine algorithms to optimize SEO strategy and troubleshoot technical SEO issues.
- Conducted regular tests on website SEO rankings and updated content and website links for maximum optimization and search engine rankings.
- Drove targeted and loyal traffic to websites through community building and effectively collaborated with internal marketing professionals and client's marketing team.
- Ran pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising and analyzed reports to identify trends, issues, and opportunities for improvement in key performance indicators (KPIs).
Sr. Web Developer/SEO Specialist
AS Online Consulting, Inc.
A.S Fortuna St. Mandaue, Philippines
08.2014 - 01.2019
- Planned and designed site functionality, clarifying goals and ensuring a seamless user experience.
- Developed and maintained websites with a focus on UI, cross-browser compatibility, and adherence to web standards.
- Coordinated with content writers and graphic artists to create engaging site content and graphics, including images, icons, banners, and audio enhancements.
- Implemented effective and responsive design themes to meet client requirements and enhance user engagement.
- Conducted regular SEO analysis and made recommendations to improve website performance and search engine rankings.
- Monitored keyword rankings and utilized web analytics to track and measure website performance.
- Collaborated with team members to execute social media marketing strategies, syndicating content, images, links, and videos.
- Updated website content and graphics, monitored performance, and identified improvement opportunities, introducing new technologies as needed.
- Ensured compliance with content and display standards, maintaining a consistent and professional site appearance.
- Prepared monthly reports and maintained regular communication with clients, addressing any issues and meeting project deadlines.
- Assigned and monitored tasks for team members, ensuring efficient workflow and timely completion of deliverables.
- Developed user guides and standard operating procedures (SOPs) to facilitate client understanding and usage of digital media and creative services.
- Designed, audited, and implemented ISO 9001:2015 and ISO/IEC 27001:2013 standards for digital media and creative services.
Education
Canadian Graduate Certificate - Business Information Technology (BTT)
Seneca Polytechnic
1750 Finch Avenue East Toronto, Ontario, Canada 01.2024 - 08.2025
Bachelor of Science - Information Technology - Web Development
University of San Jose - Recoletos
Cebu City, Philippines 03.2009 - 10.2012
Skills
- Digital Marketing Strategy
- Facebook (Meta) Marketing
- Google Ads Marketing
- LinkedIn Ads Management
- Search Engine Optimization (SEO)
- AI-Assisted Marketing (ChatGPT, Claude Code for content, workflow, and automation)
- WordPress Development
- Project Management
- ClickFunnels
- cPanel Management
Software
Google Ads
LinkedIn Ads
Google Analytics (GA4)
Google Tag Manager
WordPress
ClickFunnels
Keap & GoHighLevel (CRM)
Zapier
Canva
Notion
Trello
ChatGPT (AI content creation, reporting & workflow automation)
Claude Code (AI-assisted workflow optimization & productivity automation)
Certification
- Microsoft Project 2019 Essential Training, LinkedIn Learning – June 2024
- Enhance Custom GPTs with Zapier Actions, LinkedIn Learning – May 2024
- Prompt Engineering with ChatGPT, LinkedIn Learning – May 2024
- The Fundamentals of Digital Marketing, Google Garage - May 2020
- Google Ads, Google - May 2020
- DMCS Process Owner, Google Garage - December 2018
Languages
English
Professional Working
Timeline
Canadian Graduate Certificate - Business Information Technology (BTT)
Seneca Polytechnic
01.2024 - 08.2025
FREELANCE WORDPRESS DEVELOPER
Rapture Creative | OLR | Franatics
02.2021 - 03.2024
Digital Marketing Manager (US Client – Remote)
Ring Ring Marketing
07.2019 - Current
Web Developer/Digital Marketing Consultant
Northpine Land, Inc.
03.2019 - 03.2020
Sr. Web Developer/SEO Specialist
AS Online Consulting, Inc.
08.2014 - 01.2019
Bachelor of Science - Information Technology - Web Development
University of San Jose - Recoletos
03.2009 - 10.2012