Charmaine Chan

Impacted by group layoff

• Strategized, developed, and executed social campaigns to target current and future clients through consumer data analysis and market research
• Exceeded past social media benchmarks by 88.88% by integrating video content into our social strategy as well as capitalizing on micro trends to reach a broader demographic
• Created performance reports and campaign strategies to achieve monthly/weekly KPIs and ROI objectives, leveraging key insights from each campaign to provide recommendations and areas of opportunities for leadership
• Monitored, tracked, analyzed, and reported on WhiteWater’s social media platforms performance by using tools such as Hootsuite and Meltwater
• Made data-driven improvements and enhancements from performance reports to continuously improve social media campaigns/programs
• Planned, generated, and shared project photography and videography content daily to stay engaged with potential clients and to further showcase the successes of WhiteWater projects
• Planned and improved quarterly social media influencer campaigns across several clients' water parks that resulted in over 9 million impressions
• Wrote and distributed press releases to targeted media, ensuring a consistent brand voice when launching new projects
• Planned, wrote, and executed client project pages and case study pages, leading to a 40% increase in new website users and 582 new web leads
• Maintained company's social media presence by posting everyday, answering queries, and forwarding responses to sales representatives

• Created, executed, and presented social media strategies to clients, including Acreage Pharms & Tier1Reserve
• Increased social media followings by 40-50% of Cannabis clients
• Leveraged lead generation and campaign effective reports to create presentations and provide recommendations to client leadership, leading to an 8% increase in sales
• Introduced, implemented, and utilized Customer Relationship Management tools across the content/marketing team to provide clarity across the organization
• Created 15+ monthly content calendars using the new CRM tools to establish timely and relevant posts
• Planned and elevated monthly social media influencer campaigns across clients' brands
• Reviewed and evaluated post-campaign results and analytics to adjust existing strategies, pivoting the client's performance to double in engagement across all platforms
• Featured and partnered with local communities and businesses such as Baroness Bubble Tea, Bale, and The Lunch Lady on our social channels
• Accomplished social team member's results by communicating job expectations, planning, monitoring, and appraising job results
• Monitored online presence of our client's brand to engage with users and strengthen customer relationships

• Established a personal brand with an audience of over 20,000 on Instagram, focusing on fashion/lifestyle
• Collaborates with brands on social media initiatives and creates brand-aligned content for clients
• Analyzes data and impressions generated on social platforms to track the success of collaborations
• Creates trending content that appeals, engages, and relates to the social media community
• Actively collaborates with local photographers and content creators
• Clients: The Amazing Brentwood, TransLink & TD Bank
• Applied current editing, photography, and videography tools to create weekly content on all social platforms
• Developed original content using social listening and independent sources
• Crafted dynamic content marketing pieces for clients to drive consumer awareness of brands