Charles Ebuka Ikeh
ottawa
Summary
Dynamic Data Analyst and Marketing professional with a proven track record at Bell Mobility, enhancing engagement by 15% through strategic digital advertising and influencer partnerships. Expert in data visualization and analytics, with a flair for crafting compelling content. Excels in leveraging AI tools and Google Analytics to drive decision-making and performance improvements.
Overview
2
2
years of professional experience
Work History
Data Analyst
SPG
11.2024 - Current
- Produced monthly reports using advanced Excel spreadsheet functions.
- Utilized data visualization tools to effectively communicate business insights.
- Created various Excel documents to assist with pulling metrics data and presenting information to stakeholders for concise explanations of best placement for needed resources.
- Improved decision-making processes with accurate data analysis and visualization techniques.
Marketing Intern
Bell Mobility
09.2023 - 08.2024
- Supported digital advertising campaigns on Facebook, Instagram, and TikTok, optimizing targeting and ad creatives to boost engagement.
- Created and managed email marketing campaigns, crafting compelling subject lines and copy that increased open rates by 15%.
- Conducted market research to identify influencer partnerships and local business collaborations, resulting in a 20% increase in social media reach.
- Collaborated with the creative team to design landing pages, blog content, and promotional materials, ensuring consistency with brand voice.
- Provided regular campaign performance reports and used data insights to adjust strategy and improve conversion rates.
Marketing Assistant (Student Co-op)
Bell Mobility
10.2022 - 08.2023
- Created engaging content for Pinterest, Facebook, and Instagram.
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Updated spreadsheets with statistical, financial and non-financial information.
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
- Assisted in the execution of digital campaigns across Facebook and Instagram, contributing to a 10% increase in user engagement.
- Worked with the team to create influencer marketing strategies, including identifying and outreaching to micro-influencers.
- Analyzed digital campaign performance, creating reports on key metrics to share with stakeholders and inform decision-making.
- Assisted in the creation of engaging content for social media and email newsletters.
Education
Master of Business - Business Analytics
Carleton University
Ottawa, None09-2026
Ph.D. - International Business
Carleton University
Ottawa, None09-2023
High School Diploma -
Rosedale Global High School
Toronto, ON07-2019
Skills
- Digital Advertising: Facebook Ads, Instagram Ads, TikTok Ads
- Campaign Strategy & Execution
- Influencer Outreach & Partnerships
- Social Media Marketing & Community Engagement
- Content Creation & Copywriting
- Analytics & Performance Tracking (CPC, CTR, Conversions)
- AI Tools (ChatGPT, Copywriting Assistants)
- Google Analytics & Facebook Ads Manager
- Creative Writing & Branding
Languages
English
Full Professional
Timeline
Data Analyst
SPG
11.2024 - Current
Marketing Intern
Bell Mobility
09.2023 - 08.2024
Marketing Assistant (Student Co-op)
Bell Mobility
10.2022 - 08.2023
Master of Business - Business Analytics
Carleton University
Ph.D. - International Business
Carleton University
High School Diploma -
Rosedale Global High School
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