Charles Gabriel Essien
George Junction,Surrey
Summary
Insightful Marketing Manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas. Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 17+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
15
15
years of professional experience
Work History
Marketing Manager
Lagos Bus Services Limited
, Lagos
01.2022 - 04.2023
- Manage over 200 calls per day.
- Increased sales volume by 20 percent per year.
- Drive service offerings to achieve monthly set targets.
- Coordinate objectives with marketing departments
- Ensure brand consistency.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Worked with graphic designers and writers to establish theme and tone for content.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Managed marketing budget and associated P&L to develop and execute.
- Marketing strategies, budgets and sales plans for business segments.
- Used data analytics to track lead generation campaigns and improve quality.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Brand Management Executive
Lagos Bus Services Limited
Lagos
01.2019 - 01.2022
- Manage and enhance the company’s reputation in the public's eye
- Coordinate objectives with the marketing departments
- Ensure brand consistency
- Develop and enrich customer service experience
- Drive profitable sales, brand growth and loyalty
- Analyze and support both category and cluster marketing plans to align with brand strategy and achieve annual operating plan goals
- Develop accountability structure for stakeholders
- Develop and execute brand management plans
- Create and enhance agency and partner relationships
- Leverage customer insight data to refine brand management
- Identify brand-building areas
- Ensure brand communication for areas of responsibility are consistent with the company and brand positioning
- Develop and implement media planning, buying, and innovation strategies
- Coordinate and manage content management and information sharing among departments, divisions and external customers and divisions
- Provide design and direction for collateral, web, and other visual communications media for the company
- Help promote uniformity and consistency of brand.
Brand Officer
LAGBUS Asset Management Limited
Lagos
01.2011 - 01.2019
- Manage branding and charter services of company by increasing profitability by 100 percent in 3 months.
- Attract and retain new and existing clients, advertising agencies and other bodies.
- Meet monthly target on charter and branding services.
- Work with all company vendors to meet desired goals.
- Assist in planning and executing all marketing activities, weekly, monthly, and yearly.
- Report directly to Marketing Manager.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Continually maintained and improved company's reputation and positive image in markets served.
- Conducted market research to identify new opportunities and target markets.
- Wrote and distributed press releases to increase brand visibility.
Marketing Manager
New Age Mobile Concepts Limited
Lagos
01.2010 - 01.2011
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Worked with graphic designers and writers to establish theme and tone for content.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Performed market segmentations, targeting and positioning for each product line.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Increased sales volume by 80% per month.
Sub Distribution Manager
PAXSON Nigeria company Limited, Procter & Gamble
03.2008 - 01.2010
- Manage all Sub Distributions of company by increasing sales volume by 70%. Maintain good relationship with all Sub Distribution to attain sales volume.
- Ensure products visibility, proper pricing, adequate distribution and coverage of all P&G products in Sub Distributors’ sales territory.
- Recruit, train and supervise all sales representatives working with Sub Distributors to meet set target.
- Plan and execute all promotional strategies to enhance brand awareness and sales volume.
- Resolved problems, improved operations and provided exceptional service
- Applied effective time management techniques to meet tight deadlines
- Cultivated interpersonal skills by building positive relationships with others
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution
- Adaptable and proficient in learning new concepts quickly and efficiently
Education
Post Graduate Diploma - International Supply Chain Management
Douglas College
700 Royal Avenue, New Westminster, BC, Canada03.2025
Bachelor’s degree (B.Sc. Marketing) - Business Administration
University of Calabar
Calabar, Cross River State, Nigeria01.2005
Diploma in Business Administration - Business Administration
University of Calabar
Eta Agbo Road, Calabar, Cross River State, Nigeria1999
Senior Secondary School Certificate -
Cardinal Ekandem Seminary
Brooks Str, Uyo, Akwa Ibom State1995
Skills
- PeopleSoft
- Budgeting and Allocation
- Market Positioning
- Campaign management
- Marketing and advertising
- Client communication
- Market Analysis
- Staff Management
- Self-Motivated
- MS Office
- Decision-Making
- Product development
- Brand development
- Public and Media Relations
Accomplishments
- 1
- Microsoft office 365 2
- CRM - Customer Realtionship Management 3
- ERP - Enterprise Resource Planning
- CERTIFICATION: 1
- Associate Member, The National Institute of Marketing of Nigeria 2
- Digital Marketing certifications
Timeline
Marketing Manager
Lagos Bus Services Limited
01.2022 - 04.2023
Brand Management Executive
Lagos Bus Services Limited
01.2019 - 01.2022
Brand Officer
LAGBUS Asset Management Limited
01.2011 - 01.2019
Marketing Manager
New Age Mobile Concepts Limited
01.2010 - 01.2011
Sub Distribution Manager
PAXSON Nigeria company Limited, Procter & Gamble
03.2008 - 01.2010
Post Graduate Diploma - International Supply Chain Management
Douglas College
Bachelor’s degree (B.Sc. Marketing) - Business Administration
University of Calabar
Diploma in Business Administration - Business Administration
University of Calabar
Senior Secondary School Certificate -
Cardinal Ekandem Seminary
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