Summary
Overview
Work History
Education
Skills
Timeline
Generic

Charles Ellenson

West Hills

Summary

Multi-talented ambitious type, with 17+ years in Sales and Marketing and 13 years in Leadership and Management roles. Successful at managing any company role in order to maximize business success. A visionary Leader with an excellent history of raising departments profitability.  

I am a goal oriented, highly motivated individual with skilled Sales, Marketing and Operations Management. I implement highly efficient processes for individuals and departments that help motivate employees and maintain customer satisfaction.

Overview

18
18
years of professional experience

Work History

Visionary Consultant & Director of Operations

Sell Yourself Consulting
Los Angeles, CA
05.2019 - Current
  • Monitor hiring market and potential executive candidates.
  • Write executive job descriptions and lists of qualifications.
  • Discuss contracts and compensation with new hires.
  • Act as the point of contact between executive members of various staffs and clients.
  • Maintain work structure by updating job requirements and job descriptions for all positions.
  • Document business processes and analyze procedures to ensure alignment with our ever changing business needs.
  • Act as staff member advocate, encouraging and supporting all employees to identify and resolve conflicts.
  • Conducted thorough reviews of our clients operations to devise and deploy improvement strategies, facilitating consistent improvement.

Accomplishments at Sell Yourself Consulting:

  • Compiled research data to give professional presentations highlighting finds and recommended optimizations for use in making personal brand and business decisions.
  • Increased credibility and client awareness by developing processes and proper learning environments for their employees to run lean and grow their abilities.
  • Spearhead expansion strategies to increase business and drive growth over a diverse number of industries.
  • Built and continue to strengthen productive and valuable industry partnerships to drive collaboration, engagement and revenue stream development.

Director Of Online Sales And Marketing Operations

Galpin Motors
Volvo, Jaguar, Lincoln, Ford, VW, Kia, Aston Martin & Lotus
05.2015 - 03.2019
  • Market Ad analyses to stay competitive and engage online consumers
  • Maintain departments cost versus value of SEO/SEM target marketing
  • Spearheaded and Managed an online process to properly assist clients
  • Maintain multiple different stores, employees and each brands individual growth and profitability
  • Orchestrated Training on Proper phone, email and in-store techniques
  • Monitor Create and Approve employee pay structures and bonuses

Accomplishments at Galpin Motors:

  • Increased units sold by an average of +23 per brand (+1,656 for 2018)
  • Doubled online YOY Sold percentages (from 6% to 12%)
  • Saved $3,500 per month by negotiating proper vendor spending (168k yearly)
  • Increased Floor Teams gross average by 60k per month (+720,000 for the year)
  • Increased Sales Leads with proper SEM/SEO Targeting
  • Created an Online “how to” Process for the Sales Department
  • Modernized DMS/CRM Sales tracking to clarify growth of each marketing channel in order to verify data integrity and accuracy
  • Developed new process for employee evaluation which resulted in performance improvements

General Sales Manager

Fletcher Jones Audi
Chicago, IL
10.2011 - 04.2015
  • Created and approved online and in-store Marketing material
  • Lead generation/ Maintaining previous clientele
  • Increased SSI and exceeded quarterly goals
  • Raised closing percentages online, in-store and by phone
  • Weekly employee training focusing on online and in store clientele
  • Supported Chief Operating Officer with daily operational functions

Accomplishments at Fletcher Jones:

  • Recruited, Trained & grew the sales staff to 16 (3 became top 10% in US sales)
  • Raised entire stores closing percentages by 22% (online, phone & in store)
  • Created a sales training program focused on body language and psychology
  • Won Audi Magna Society Award by increasing Customer SSI by 44 points (988/1000)

General Sales Manager

Schaumburg AUDI
Schaumburg, IL
06.2006 - 09.2011
  • Employee training and Customer Relations
  • Advertising coordination
  • Deal structuring and final sales approval/tasks
  • Monthly Sales figures and Gross Reporting
  • Worked directly with General Manager, Sales department and CEO to brainstorm, discuss strategy and increase customer satisfaction

Accomplishments at Schaumburg Audi:

  • Implemented training techniques to raise customer retention and satisfaction
  • Created an Internet Sales Department and process
  • Launched eBay Sales Department to ship cars across the US (+156 units)
  • Launched a gross tracking report using excel to evaluate profitability by model

Tour And Production Manager

Live Nation / Fresh Entertainment
03.2006 - 12.2011
  • Financial planning and profitability
  • Planned, directed, coordinated and assigned manpower to meet aggressive production schedules
  • Tour Marketing / Location Booking
  • Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and day of event coordination
  • Product and Merchandising
  • Managed administrative logistics of events, including contract signing, fee collection, event booking and event promotions

       Accomplishments at / Fresh Entertainment:

  • Increased Tour profit by determining crew travel requirements
  • Planned and Executed multi-state radio / performance tours
  • Created Merchandise in order to raise profitability
  • Designed, planned and budgeted multiple events and festivals
  • Evaluated processes and events planning services to identify opportunities for improvement.

Internet Marketing Sales Manager

Muller Honda
Highland Park, IL
1 2000 - 6 2006
  • Researched online trends in order to increase online sales specifically
  • Trained the sales staff on company procedures and salesmanship
  • Motivate 16+ Sales Team to meet and exceed sales targets
  • Hired, Trained and coached a team of 8 sales professionals focused on servicing online clients
  • Maintained weekly sales tracking reports to support operational enhancement and implement corrective actions

       Accomplishments at Muller Honda:

  • Reinvented how the online sales team interacts with prospective clients by developing an innovative online sales process and pitch 
  • Identified and qualified customer needs in a new market, then developed sales strategies with a high close success rate
  • Developed accurate sales forecasts by analyzing prior months and wrote reports for senior leadership
  • Created the need for an Internet Department to go from 1 salesperson to 8 by 2002

Education

Accountability And Leadership

Dave Anderson
Agoura Hills, CA
2017

Finance And Management

College of Automotive Finance And Management
Santa Ana, CA
2016

Business Management

Tony Robbins: Business Results Management/UPW
2014

Skills

  • Excel
  • Photoshop
  • Advent
  • Reynolds & Reynolds
  • ADP
  • Lightyear, Dealer Socket and other CRM systems
  • Public speaking
  • Self-motivated
  • Product testing
  • Prioritizing workflows
  • Increasing Customer Relations
  • Email Marketing
  • Employee training
  • Financial and Operations Planning
  • Trend Forecasting
  • Vendor Management Relations
  • Strategic Planning
  • Management Training
  • Team and Individual training
  • Materials preparation
  • Client assessment and analysis
  • Process implementation
  • Data analysis
  • Staff development
  • Conflict resolution

Timeline

Visionary Consultant & Director of Operations

Sell Yourself Consulting
05.2019 - Current

Director Of Online Sales And Marketing Operations

Galpin Motors
05.2015 - 03.2019

General Sales Manager

Fletcher Jones Audi
10.2011 - 04.2015

General Sales Manager

Schaumburg AUDI
06.2006 - 09.2011

Tour And Production Manager

Live Nation / Fresh Entertainment
03.2006 - 12.2011

Internet Marketing Sales Manager

Muller Honda
1 2000 - 6 2006

Accountability And Leadership

Dave Anderson

Finance And Management

College of Automotive Finance And Management

Business Management

Tony Robbins: Business Results Management/UPW
Charles Ellenson