Innovative Business Development Representative with over 5 years of experience, excelling in lead generation, digital outreach, and strategic partnerships in the tech and social media sectors. Proven expertise in leveraging CRM systems for data-driven strategies and fostering collaborations to drive business growth. Skilled in engaging prospects across platforms like LinkedIn, enhancing brand visibility and pipeline development.
Hi, I’m
Charles Akinniyi
Ontario,Canada
Summary
Overview
5
years of professional experience
8
Certification
Work History
About Face Dental and Aesthetic BoutiqueStaten Island, New York, USA
Business Development Manager
2023 - Current (2 years & 3 months)
Job overview
- Initiated and led comprehensive digital outreach campaigns, utilizing email marketing, LinkedIn messaging, and strategic partnerships, achieving a 30% increase in engagement with key prospects in the social media and tech industries
- Enhanced lead qualification processes by integrating insights from CRM analytics, resulting in a 35% improvement in lead-to-opportunity conversion rates
- Developed a series of collaborative projects with marketing teams to create high-performing content.
Reliance HMO Limited
Business Development Representative
01.2019 - 01.2023
Job overview
- Pioneered multi-channel prospecting strategies, including targeted LinkedIn outreach and participation in key industry events, contributing to a 25% year-over-year growth in the qualified lead pool
- Leveraged CRM technologies to streamline pipeline management and optimize lead nurturing efforts, ensuring a consistent and personalized follow-up process
- Actively contributed to cross-functional teams, providing valuable feedback on the effectiveness of sales messaging, outreach strategies, and lead quality, driving continuous improvements in GTM strategies.
Education
Fanshawe College
Marketing Management
01-2024
University Overview
Obafemi Awolowo University of Technology
MBA
01-2019
University Overview
Ladoke Akintola University of Technology
Bachelor of Technology in Agronomy
01-2012
University Overview
Skills
- Advanced proficiency in CRM platforms and data analytics for strategic decision-making
- Expertise in multi-platform digital marketing and social media engagement
- Strong capability in developing strategic partnerships and collaborations
- Lead Generation
- CRM Platforms
- Relationship Building
- Prospecting
- Relationship Building and Management
- Negotiations
- Proficient in Linkedin, Salesforce, Sage
- Sales Tracking
- Research
- Sales expertise
Certification
- Google Ads Search Certification, Google, 12/2023
- Google Analytics Certification, Google, 12/2023
- Negotiation Foundations, LinkedIn, 09/2023
- Business Analytics: Marketing Data, LinkedIn, 08/2023
- Agile Product Management, LinkedIn, 07/2021
- Business-to-Business Sales, LinkedIn, 08/2020
- Prospecting and Communicating, Wilson Learning, 06/2019
- The Counselor Sales Person, Wilson Learning, 02/2019
Availability
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Available
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Timeline
Business Development Representative
Reliance HMO Limited
01.2019 - 01.2023
Business Development Manager
About Face Dental and Aesthetic Boutique
2023 - Current (2 years & 3 months)
Fanshawe College
Marketing Management
Obafemi Awolowo University of Technology
MBA
Ladoke Akintola University of Technology
Bachelor of Technology in Agronomy
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