Charlene Gibb
Music & Event Photographer
Toronto,ON
Summary
Developed the ability to foster and maintain professional relationships with an old friend feel which helps in making FLiP (fracturedlightphotography.com) such a refreshing music, concert, and event photography agency.
Although FLiP is in the infant stages, a strategy was developed to get to know artists ahead of the shoot. Information is gathered through questionnaires, links to their social media pages and very often, attendance at a gig to get a true feel for who they are. If the client is accepting, messaging apps such as WhatsApp and Messenger are utilized to deepen the commitment to each client and lessen the anxiety that comes with a shoot.
After the shoot, the artist is promoted through social media posts and reviews,
With a substantial background in creative writing, research and an extremely active imagination, the ability to write articles and profiles in an engaging and conversational manner has been fine-tuned.
I live in Scarborough and have traversed this city for 33 years. It's ever-changing, yet always the same – lively, loud, and lovable!
Overview
10
10
years of professional experience
Work History
Founder/Business Owner
Self-employed
Toronto, ON
06.2022 - Current
- Fracturing Light Photography (FLiP) specializes in concerts, festivals, and band shoots.
- Most artwork is done on location at venues or outdoors.
- Scout locations for bands that require something more specific
- Tap into client spirit and fire to ensure what they're putting out there translates to photographs
- Help promote music through social media marketing and Gig Calendar.
- Identify business development challenges and create paths to overcome them
- Developing a website correct in SEO, Headlines, Title, and Meta
- Content Marketing Strategy
- Established organizational mission statement through extensive self-reflection
- Drive performance initiatives
- Data analysis
- Digital Photography
- Lightroom, Photoshop
- Utilize props and lighting for optimization
- Scheduling and Booking
- Digitally edit photos to enhance appearance.
- Edit, tone, caption, and upload photographs for publication.
- Consult with clients to discuss commission ideas and style preferences to create mutually agreeable project parameters.
- Use image processing algorithms to reduce motion blur and enhance colour, contrast and light range.
Entertainment News Writer
TheThings.com
08.2021 - Current
- Pitch, research and write evergreen articles
- Social media marketing
- Adhere to strict formatting, SEO, and keyword requirements
- Consistently met targets
- Create SEO-optimized Titles, Headings, and metadata
- Source, size, and caption images
- Improve operations through consistent hard work and dedication
- Create spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Data Analysis
- Work independently, but with team mentality
- Utilize Slack and Zoom to stay abreast of company initiatives
- Work flexible hours across night, weekend and holiday shifts.
Creative Writing Mentor
Coursera
03.2015 - 11.2022
- Created interesting forums with open communication and encouraged learner contributions
- Researched trends and pertinent articles to further student's topic knowledge
- Mentored classes of over 150 students
- Reviewed, critiqued, and graded assignments, providing professional critical and positive feedback to each writer
- Found solutions for IT issues
- Communicated with fellow mentors efficiently and with purpose
- Settled any grading disputes
- Recommended appropriate further education to learners
- Strong storyteller
- Used coordination and planning skills to achieve results according to schedule.
- Resolved problems, improved operations and provided exceptional service.
- Drove operational improvements which resulted in savings and improved profit margins.
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
- Increased customer satisfaction by resolving issues.
Education
The Strategy of Content Marketing - Content Marketing
UC Davis
California USA06.2021
Travel Writing Certificate - Travel Writing
Australian Writer's Centre
Australia04.2021
Freelance Writing Certificate - Freelance Writing
Australian Writer's Centre
Australia01.2021
Creative Writing Specialization - Creative Writing
Wesleyan University
US09.2016
Bachelor of Arts - Journalism
University of Windsor
Windsor, ON06.1995
Skills
- 5 Photography Exhibitions globally
- 5 Photography Magazine Publications including The Budweiser Stage
- Actively attend large concerts at various Toronto venues, most summer festivals, and Tribute and Cover bands throughout the city
- A deep passion for Toronto and its diversity of lifestyle, food, and entertainment
- An appreciation for the history of Toronto and venues such as The Linsmore Tavern, The Rockpile, and Massey Hall
- Understand the need and nature of different cultural neighbourhoods
- Highly developed research skills (I dig until I find it)
- Entertainment News/SEO Content experience
- Photographer Collaboration
- Supervisory skills
- Complete Customer Satisfaction focused
- Thrive in a fast and furious environment
- Understanding of artists' needs and egos
- Customer Relationship Management
Accomplishments
My photography has been exhibited in five major art galleries around the globe, including Montreal.
I have been published in elite photography magazines five times.
Timeline
Founder/Business Owner
Self-employed
06.2022 - Current
Entertainment News Writer
TheThings.com
08.2021 - Current
Creative Writing Mentor
Coursera
03.2015 - 11.2022
The Strategy of Content Marketing - Content Marketing
UC Davis
Travel Writing Certificate - Travel Writing
Australian Writer's Centre
Freelance Writing Certificate - Freelance Writing
Australian Writer's Centre
Creative Writing Specialization - Creative Writing
Wesleyan University
Bachelor of Arts - Journalism
University of Windsor