Charla Smeall
Entrepreneur
Winnipeg,MB
Summary
Talented Owner with excellent marketing, customer service and facility oversight skills and more than 12 years of experience. Highly effective and comfortable working with people at all levels in organization.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Owner
Sk8 Skates
Winnipeg, Manitoba
04.2020 - Current
- Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
- Established foundational processes for business operations.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Introduced new methods, practices and systems to reduce turnaround time.
- Maintained up-to-date administrative records to monitor operational conditions.
- Reconciled daily sales, returns and financial reports in QuickBooks.
- Evaluated suppliers to maintain cost controls and improve operations.
Co-founder
Third + Bird
Winnipeg, Manitoba
03.2016 - 07.2022
- Established foundational processes for business operations.
- Prepared annual budgets with controls to prevent overages
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
- Recruited, interviewed and hired new staff members and developed training materials for employees.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Introduced new methods, practices and systems to reduce turnaround time.
Sales Assistant
Lululemon
Winnipeg, Manitoba
10.2014 - 06.2015
- Fielded customer questions to share information about products, availability and pricing.
- Input credit and debit card payments in POS system to complete purchases.
- Remained calm and poised in high-stress, dynamic environment to promote service to customers and staff.
- Helped customers locate products and checked store system for merchandise at other sites.
- Established rapport with customers using active listening and interpersonal skills.
Education
High School Diploma -
Windsor Park Collegiate
Winnipeg 09.1990 - 06.1994
Certificate - Medical Administrative Assistant
Success Business College
Winnipeg 09.1996 - 04.1997
Skills
Business launch
Operations management
Consulting
Business administration
Staff Management
Marketing
Financial Management
Timeline
Owner
Sk8 Skates
04.2020 - Current
Co-founder
Third + Bird
03.2016 - 07.2022
Sales Assistant
Lululemon
10.2014 - 06.2015
Certificate - Medical Administrative Assistant
Success Business College
09.1996 - 04.1997
High School Diploma -
Windsor Park Collegiate
09.1990 - 06.1994