Summary
Overview
Work History
Education
Skills
Timeline
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Charla Smeall

Entrepreneur
Winnipeg,MB

Summary

Talented Owner with excellent marketing, customer service and facility oversight skills and more than 12 years of experience. Highly effective and comfortable working with people at all levels in organization.

Overview

9
9
years of professional experience
4
4
years of post-secondary education

Work History

Owner

Sk8 Skates
Winnipeg, Manitoba
04.2020 - Current
  • Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
  • Established foundational processes for business operations.
  • Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
  • Introduced new methods, practices and systems to reduce turnaround time.
  • Maintained up-to-date administrative records to monitor operational conditions.
  • Reconciled daily sales, returns and financial reports in QuickBooks.
  • Evaluated suppliers to maintain cost controls and improve operations.

Co-founder

Third + Bird
Winnipeg, Manitoba
03.2016 - 07.2022
  • Established foundational processes for business operations.
  • Prepared annual budgets with controls to prevent overages
  • Developed marketing materials and campaigns to boost brand awareness and customer engagement.
  • Recruited, interviewed and hired new staff members and developed training materials for employees.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Introduced new methods, practices and systems to reduce turnaround time.

Sales Assistant

Lululemon
Winnipeg, Manitoba
10.2014 - 06.2015
  • Fielded customer questions to share information about products, availability and pricing.
  • Input credit and debit card payments in POS system to complete purchases.
  • Remained calm and poised in high-stress, dynamic environment to promote service to customers and staff.
  • Helped customers locate products and checked store system for merchandise at other sites.
  • Established rapport with customers using active listening and interpersonal skills.

Education

High School Diploma -

Windsor Park Collegiate
Winnipeg
09.1990 - 06.1994

Certificate - Medical Administrative Assistant

Success Business College
Winnipeg
09.1996 - 04.1997

Skills

    Business launch

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Timeline

Owner

Sk8 Skates
04.2020 - Current

Co-founder

Third + Bird
03.2016 - 07.2022

Sales Assistant

Lululemon
10.2014 - 06.2015

Certificate - Medical Administrative Assistant

Success Business College
09.1996 - 04.1997

High School Diploma -

Windsor Park Collegiate
09.1990 - 06.1994

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