Chantal Sturk-Nadeau

Visionary strategic planner with keen ability to identify and assess the impact of changing environment conditions on an organization, match resources to short- and long-term goals, and set priorities. Effective strategic planning strengths with the ability to create a long-term focus and to communicate this information to all levels of decision-makers resulting in business development and growth in profitability.

Dynamic and creative business development and marketing techniques enabling the attainment of team objectives. Innovative and creative thinking balanced with pragmatism. Strong relationship management and interpersonal skills. Effective facilitation and influencing skills.

Strong interpersonal skills including listening, negotiating, advocating and speaking on behalf of the organization with the ability to gain consensus on new directions through collaboration and persuasion. Strong leadership, business and marketing skills. Excellent communication skills. Proven understanding of data analysis tools. Ability to lead in a constantly evolving environment.

Extensive experience developing traditional and non-traditional partnerships to increase funding and leverage investments to increase strategic alignment with partners. Ability to manage a broad, diverse set of relationships with stakeholders, partners, contractors and consultants and liaise with management at all levels.

Strong brand management skills with proven experience elevating the brand to increase market share. Brand development including leading the market research, marketing communications and product management. Experience working with various marketing tools relating to market research, data analytics, website development, product branding, visual communication software, written communication, and public relations. Proven ability to design and coordinate marketing campaigns across traditional and modern channels.

• Developed Destination Canada’s economic sector strategy to attract global business events aligned with Canada’s priority economic sectors. This strategy included the development of a new internal business model, development of a new partnership model which increased revenue from $300K to $4M in 4 years, new marketing team to guide the brand development and alignment with sales and marketing assets, new research platform for evidence based decision making and grew the team from 6 to 18 in 5 years.
• Developed one of Canada's first 5 year Master Tourism Plan for Winnipeg. The purpose of the 2011 – 2016 Master Tourism Plan was to set a strategic direction and identify key issues and initiatives aimed at growing Winnipeg’s competitive tourism position in the global market and to increase community engagement and partnerships. Developed and led the creation of Team Winnipeg, a consortium of traditional and non-traditional partners in the hospitality industry working together to create a bigger impact in the competitive environment in order to secure future conventions into Winnipeg. The partnership grew by over 200% in 8 years with a consistent growing budget every year.
• Lead the negotiation of attraction of major sports and special event bids for Winnipeg from 1999-2016 and oversaw the City of Winnipeg’s Special Event Tourism Fund, a $50M funding mechanism to attract major events to Winnipeg.