Chamini Mahavithana

Working Remotely

• Leading and driving various critical functions, encompassing Digital, Corporate Communication, Branding, Internal Marketing, Events, Sponsorships, Product Marketing & Services and Multimedia teams.
• Utilize data-driven approaches to optimize lead acquisition channels and maximize conversion rates, driving sustainable growth and revenue generation for organization.
• Formulate, steer and execute comprehensive marketing plans that underpin our global operations.
• Oversee all activities associated with marketing, promotions, and advertising, covering ATL, BTL and TTL initiatives involving from conceptualization and implementation, all geared toward ROI.
• Drive and direct our company’s marketing strategy and positioning to ensure alignment with our corporate vision and objectives.
• Collaborate closely with Group Senior Leadership Team and CEO-1 level of Group Axiata (Parent Company), CEO of ADL and Vice President of Global Operations to analyze business results, positioning of ADL, craft strategies on Employer and Employee growth, as well as potential acquisitions.
• Leverage research globally to gain deep insights into market conditions.
• Responsible in managing global marketing budget of $300,000 ensuring financial management in line with strategic objectives.
• Plays vital role in Crisis Management Communication team
• Lead charge in building and nurturing high performing marketing team in all countries including hiring, training, performance evaluation and daily schedules