Chad Sutherland
Halifax,Canada
Summary
Results-driven Director of Sales Operations with a strong focus on productivity and efficient task execution. Expertise in strategic planning, team leadership, and market analysis, leading to enhanced sales effectiveness. Proven ability to communicate effectively, solve problems, and adapt to changing environments, ensuring operational excellence and team cohesion.
Overview
19
19
years of professional experience
Work History
Director of Sales & Operations
OSL Retail Services
Halifax, Nova Scotia
07.2025 - Current
- Developed strategic sales plans to enhance operational efficiency across multiple regions.
- Collaborated with cross-functional teams to optimize sales processes and improve service delivery.
- Analyzed market trends to identify growth opportunities and inform sales strategies.
- Managed vendor relationships to ensure alignment with sales objectives and company goals.
- Implemented training programs for staff to enhance product knowledge and customer engagement.
- Coordinated regular meetings with sales teams to discuss performance and share best practices.
- Facilitated communication between departments to streamline operations and improve collaboration.
- Managed the development of reporting tools for tracking performance metrics across multiple channels.
- Created monthly and annual budgets and monitored implementation to quickly spot and correct variances.
- Collaborated closely with IT department on system upgrades or changes needed to support operational improvements.
- Developed incentive programs designed to motivate staff members while meeting organizational objectives.
- Conducted regular meetings with senior leadership team to review progress against goals, analyze results from previous campaigns, discuss challenges faced by the sales organization and strategize solutions.
- Worked closely with sales leadership team to identify improvement opportunities and facilitate successful solutions.
- Provided guidance on best practices for sales operations processes including forecasting models, lead management systems and contact databases.
- Led monthly reviews of all key performance indicators related to sales operations functions such as budgeting and forecasting, cost analysis, customer segmentation.
- Optimized sales effectiveness by leveraging data analytics to improve strategies, coverage models and sales team configurations.
- Built and managed project plans, coordinated resources and monitored performance to track progress against expectations.
- Oversaw recruitment efforts for hiring experienced professionals within the industry who can contribute significantly towards enhancing organizational productivity.
- Established relationships with vendors and suppliers in order to secure advantageous deals on materials or services needed by the organization.
- Coached, developed and motivated team to achieve revenue goals.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Improved profit margins by effectively managing expenses, budget, and overhead, increasing closings and optimizing product turns.
District Sales Manager
OSL Retail Services
Halifax, Nova Scotia
01.2017 - 07.2025
- Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
- Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
- Increased sales revenue by developing and implementing effective sales strategies for the district.
- Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
- Recognized potential talent within the team members early on; mentored them into higher positions in the organization over time.
- Assessed competitive landscape regularly to adapt strategies accordingly and maintain a leading position in the market.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Led sales meetings to communicate objectives, review progress against goals, and discuss areas for improvement.
- Enhanced team morale by fostering a positive work environment, recognizing achievements, and promoting professional development opportunities.
- Analyzed data trends to monitor performance metrics and develop actionable insights for continuous improvement efforts.
- Streamlined operations by collaborating with cross-functional teams to address challenges and improve processes.
- Developed strong partnerships with key clients, ensuring long-term business relationships and repeat sales.
- Managed change effectively during organizational restructuring or product launches, minimizing disruption on the team''s performance.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Distribution Account Representative
Rogers Communications
Fredericton, New Brunswick
07.2009 - 01.2017
- Develop and foster professional relationships with Directors and District Managers to drive growth and opportunities
- Managing a territory budget to effectively grow business, achieve sales quotas and training initiatives
- Building and implementing incentives and initiatives independently to achieve goals and meet deadlines
- Lead, coach and motivate sales teams to achieve goals and opportunities
- Manage various territories throughout Atlantic Canada, up to 60 locations
- Coach and train retail partners to achieve desired business results while maintaining integrity of Rogers, Fido and Chatr brands, leveraging strong relationships to gain buy-in
- Partner with District Managers to improve sales standards, execution and performance management *******
- Lead regional classroom training creating consistent, relevant quarterly presentations, partnering with internal stakeholders, keeping target audience in mind
- Create and implement a training program to increase Small/Medium Business within partner retail locations
- Created a strategic plan partnered with District Managers, increasing sales growth driving home services sales within New Brunswick and Newfoundland
- Negotiate between retail partners and internal departments to solve customer escalations by exception
- Coaching new and experienced sales representatives on Rogers products
- Developed and maintained relationships both internal and external
- Managing a territory budget to effectively grow business, achieve sales quotas and training initiatives
- Strong territory planning and organizational skills with clear objectives and understandings
- Ability to lead, coach and motivate sales teams to achieve goals and KPI’s
- Strong knowledge of all Rogers products and how to effectively sell and overcome objectives for a total customer experience
- Collaboratively working with Dealer Principals on insight and marketing to achieve quotas and bonuses
- Implementing national and regional programs to foster and grow regional targets
- Aligning my territory goals with regional and national KPI’s for over all success
- Providing accurate, timely and professional customer focused service
- Building strong National relationships and providing support outside of our region
- Working closely with Atlantic retail sales team for effective regional sales planning
- Peer coaching with Atlantic retail sales team
Business Consultant – Business Support Group
Rogers Communications
Halifax, Nova Scotia
04.2007 - 07.2009
- Providing accurate, timely and professional customer service to corporate MSD coded accounts in the Eastern region
- Ability to multitask between Business Support Group inquiries and request for both dedicated and designated accounts
- Liaison with sales team to ensure accuracy in changes and billing information
- Providing detailed and organized training of WIN online reporting tool to Sales and customers
- Building customer relationships to help foster and grow the wireless business and enhance the customer experience
- Embracing teamwork and providing support on a national level
- Providing detail reports for Sales and customers
- Interact with Sales Department to align accurate pricing for corporate accounts
- Accountable for managing and implementing many projects such as BSG Tax, 2ND line SIM & Centrex porting project for the Federal Government, Global View and Kana
- Measure and provide insight on price plan analysis to the Sales Department and customers
- Alleviate work loads for fellow co-workers on a national level
- Cultivate and encourage teamwork
- Maintaining customer service levels with effective time management skills on a national level
- Aiding with activations to ensure customer expectations and experience are achieved
- Accessible for a variety of requests from internal and external customers
- Aiding and guidance for the Dealer Sales Teams
Education
Advanced Computer Applications - with Honors
CompuCollege
01.2000
Skills
- Networking and management
- Sales team management
- Strategic planning
- Territory management
- Sales development
- Client relationship management
- Presentation skills
- Employee productivity management
- Expense management
- Market penetration tactics
- Cross-department collaboration
- Leadership skills
- Contract negotiation
- Critical thinking
- Clear communication
- Collaborative teamwork
- Team development
- Business growth
- Sales territory development
- Leadership development
Languages
English
Professional Development
- OSL Elevate and Learn Programs
- OSL Dynamic Coaching & Sales Training
- Acclivus R3 Customer Service - Rogers
- Acclivus R3 TransAction – Rogers
- Acclivus R3 InterAction – Rogers
- Acclivus R3 Sales – Rogers
- Acclivus R3 Territory Opportunity & Planning - Rogers
Hobbies and Interests
- Volunteer, Maritime NHLer’s for Kids, 2024 to present, In support of underprivileged Minor Hockey kids in the Maritimes
- Finance Committee, East Coast Classic, 2009 – 2012, In support of Sport NS and the NS hall of Fame
- Chairman, Manulife Wealth Management Social Committee, 2003 – 2007
Timeline
Director of Sales & Operations
OSL Retail Services
07.2025 - Current
District Sales Manager
OSL Retail Services
01.2017 - 07.2025
Distribution Account Representative
Rogers Communications
07.2009 - 01.2017
Business Consultant – Business Support Group
Rogers Communications
04.2007 - 07.2009
Advanced Computer Applications - with Honors
CompuCollege