Summary
Overview
Work History
Education
Skills
Skill Summary
References
Timeline
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Chad Lucas

Summary

Accomplished Sales Manager offering 15+ years of experience developing and maximizing sales across multiple industries. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging and a customer-centric approach.

Overview

22
22
years of professional experience

Work History

Marketing, Media, Promotions, Events

SELF
08.2006 - Current
  • Developed a very successful brand image for a commercial and residential painting company
  • Optimized email marketing campaigns through A/B testing and analytics review to maximize open rates and clickthroughs.
  • Established strong brand presence on social media channels by curating engaging content that resonated with target audiences.
  • Touring DJ/Promoter with experience setting up and facilitating various top-level tasks for multiple Music Festivals and Club Events
  • Completed a summarized business plan for an artists' small online-based company
  • Webmaster for a nightclub promotions company as well as SEO strategy and execution
  • Created a website for a client who was aiming to take their small private mural painting business international.

Route Sales Representative

PepsiCo Foods
09.2016 - 12.2021
  • Delivered top customer satisfaction, reviewing feedback closely, and addressing needs and requests of account holders.
  • Maximized sales through effective territory management and strategic route planning.
  • 16% route growth on average year against a weighted 4.5% annual target with route sales exceeding $1.1MM upon my departure
  • With over 1600+ routes nationwide was consistently a top performer in Western Canada across multiple KPI's
  • Collaborated with customers to identify needs and provided catered solutions
  • Maintained positive relationships with customers using good communication and follow-through abilities.
  • Boosted revenues by upselling and cross-selling products to new and established customers.
  • Maximized sales through effective territory management and strategic route planning.
  • Trained new Route Sales Representatives, sharing best practices for success in the role.

Landscaping Maintenance Manager

GROUNDS GUYS LANDSCAPING MAINTENANCE
12.2014 - 09.2016
  • Led crew of commercial landscaping maintenance workers
  • Managed client relationships through property walkthrough of strata developments
  • Managed and motivated employees to be productive and engaged in work.
  • Maintained professional, organized, and safe environment for employees and patrons.
  • Effectively handled customer service requests and RFP's for additional work orders
  • 250+ Hours of Zero Turn Mowing
  • Performed equipment maintenance on all tools and equipment
  • Snow removal and plow operation in winter months.

Director of Sales and Marketing

DIGITAL HOSPITALITY INTERNET MARKETING
07.2010 - 09.2014
  • Reporting to the President, developed marketing material and generated sales for an Interactive Marketing Agency selling websites and other internet marketing services to hotels and the hospitality industry
  • Wrote all of the marketing copy and liaised with the graphic design team to direct the development core marketing collateral to be used at trade shows, direct mail campaigns, and e-mail blasts
  • Personally designed and set up QuoteWerks Quoting Software and Salesforce.com to meet RFP and quoting objectives
  • Designed and Executed Direct Mail campaigns during my tenure; including development of database, targeted messaging development, and package composition
  • 94% of all sales generated during my tenure were outbound sales or referrals (derived from a self-generated database)
  • Increased average deal size in excess of 250% during my tenure overseeing company sales
  • Increased the cost of service offerings by nearly 175% during my tenure
  • Restructured and developed new package offerings for SEO clients
  • In February 2011, personal sales broke the previous monthly sales record by 92%, with NET SALES totaling $72,000, broke that record four more times in subsequent years
  • In 2012, set annual record for NEW business generating close to $1MM, again in 2013.
  • Worked with legal team to develop (minimum) 24 month service contracts for all new business
  • Secured two major key client deals in excess of six-figures
  • Expanded product offerings to offer custom software platforms such as web portals and booking engines
  • Responsible for improving average recurring revenue per deal on new business by nearly 400%
  • Recurring revenue for the entire company increased by over 350% during my tenure.

Senior Business Development Representative/Channel Partner Sales Manager

LAT49 MEDIA INCORPORATED
11.2008 - 05.2010
  • Reporting directly to the President and CEO as the Senior Account Executive and Partner Sales Manager for a start-up advertising network, attained sales targets that were crucial in obtaining a sizeable investment in a round of financing
  • In Q2 2009, My direct sales accounted for 57% of the entire company revenue
  • Managed all accounts to increase the value of Key Clients
  • Worked with Senior Leadership team to aid in building the reseller sales model from the ground up
  • Trained and developed resellers to put Lat49 top of mind when pitching numerous products to their clients
  • Have administered both solo and joint proposals for multi-million dollar ad buys
  • Extensive list of agency contacts/presentations in all major markets
  • Daily campaign optimization/recommendations based on performance
  • Working Knowledge of ad-serving technologies: DART, Atlas, etc
  • During my tenure, tripled client retention rates
  • Represented Lat49 at Trade Shows/Conferences
  • Worked alongside Senior Management to implement and deliver on Lat49's Corporate Strategy.

Market Development Representative/Direct Technical Sales

METROBRIDGE NETWORKS CORPORATION
01.2008 - 08.2008
  • B2B Lead generation and Direct Sales in addition to account co-ordination for sales representatives in both local and international markets for a start-up tech company selling enterprise grade internet services
  • Primarily responsible for managing the business development of our Salt Lake City network/market working as the sole inside sales representative directly from the corporate office, setting appointments for the representatives in Salt Lake City in addition to Vancouver and Phoenix markets
  • Top inside sales representative averaging 145% to target
  • Achieved lead generation targets every month, including 250% to target in May ‘08
  • In May '08 results accounted for 57% of the entire inside sales team's month end figures
  • Consistently accounted for approximately 45% of the inside sales team's monthly lead generation results
  • Accountable (either in full or in part) for: Hunting and Lead Generation, Developing Strategic Partnerships, Branding trademarked technologies, Managing the relationship between our corporate office and satellite office in Salt Lake City.

Business Development/ Inside Sales

CHAMPIONS WAY INCORPORATED
10.2007 - 01.2008
  • Facilitated business development selling management software, billing software, and web-based applications primarily to a U.S
  • Client base
  • Conducted online presentations/demonstrations to generate sales
  • Daily activity primarily consisted of 60-80 cold calls, booking presentations for online tours
  • Solution-based selling geared toward the martial arts and fitness industries.

Shift Supervisor/Telesales Representative

RMH INTERNATIONAL INCORPORATED
11.2002 - 05.2004
  • Outbound telesales for MCI phone company, consistently performed at 200% to plan+
  • Wrote and developed calling scripts for use by representatives
  • Training and development of new and existing representatives
  • Facilitated motivational pre-shifts to “hype” employees
  • Obtained several awards, including #5 in 2003 (#2 in sales per hour) out of approximately 400 people, top monthly salesperson, top quarterly sales, and numerous top 10 awards.

Education

BBA - Marketing

British Columbia Institute of Technology
Burnaby, BC
05.2006

Skills

  • Sales and Lead Generation
  • CRM Management
  • Localization Strategy
  • Multimedia Editing
  • Copywriting

Skill Summary

  • Avid sales and closing skills- A top notch hunter and rock star closer
  • Excellent written and verbal communication skills
  • Accurate revenue forecasting. sales planning and development
  • Performance. An asset to any team as either a director, leader, or member
  • Excellent comprehension of MS office (especially excel), and most other administrative software
  • A strategic and analytical mindset well capable of analyzing data and leveraging market research software
  • Excellent PR, Marketing, customer relations and networking skills
  • Comprehension and administration of salesforce.com, MS, and Sugar CRM systems
  • The dedication and creativity needed to deliver innovative and creative marketing solutions
  • The propensity to multitask, set, meet, and exceed goals and sales targets
  • Great time management skills
  • Knowledge of Adobe software, including the creative suite

References

Available upon request

Timeline

Route Sales Representative

PepsiCo Foods
09.2016 - 12.2021

Landscaping Maintenance Manager

GROUNDS GUYS LANDSCAPING MAINTENANCE
12.2014 - 09.2016

Director of Sales and Marketing

DIGITAL HOSPITALITY INTERNET MARKETING
07.2010 - 09.2014

Senior Business Development Representative/Channel Partner Sales Manager

LAT49 MEDIA INCORPORATED
11.2008 - 05.2010

Market Development Representative/Direct Technical Sales

METROBRIDGE NETWORKS CORPORATION
01.2008 - 08.2008

Business Development/ Inside Sales

CHAMPIONS WAY INCORPORATED
10.2007 - 01.2008

Marketing, Media, Promotions, Events

SELF
08.2006 - Current

Shift Supervisor/Telesales Representative

RMH INTERNATIONAL INCORPORATED
11.2002 - 05.2004

BBA - Marketing

British Columbia Institute of Technology

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Chad Lucas