Celina Steins

Analyzed business needs and gathered requirements in Confluence, contributing to the successful development of SaaS products for a global startup and app provider.
Directed integration of an online shop with the POS, and Google Workspace to enhance digital operations and improve community center efficiency by over 60 %.
Negotiated favorable contracts with vendors, reducing operational expenses without sacrificing quality or impact.
Streamlined data entry processes, enhancing efficiency by over 50 % and reducing errors by training staff on best practices for data handling and software usage (over 35 %).
Integrated organizations MS CRM and set up ERP system to connect with apps and data sources.
Developed a small ERP system using Softr to enhance financial health and streamline business processes for a local non-profit.
Executed comprehensive design and management strategies for over 20 websites, utilizing diverse CMS platforms such as Wix and WordPress.
Developed and executed workflows in HubSpot CRM, driving a 15% increase in MRR and a 50% boost in online visibility to strengthen market position.
Spearheaded HubSpot integration to lead marketing automation initiatives and targeted campaigns to enhance SEO and drive revenue growth.

Managed CRM web app feature releases (commercial real estate); improved efficiency 30% and leveraged AI for task automation.
Led cross-functional internal agile teams to deliver software projects on time and within scope.
Aligned delivery with C-suite and product strategy; increased estimate accuracy by 15%.
Boosted sprint velocity 40% through workflow optimization and backlog transparency.
Analyzed Asana requirements; optimized 10+ workflows within first months.
Implemented governance framework and 20+ SOPs; integrated Asana for client communication and team milestone tracking.

Managed comprehensive digital transformation initiative exceeding $1M in finance sector, implementing innovative AEM property leasing platform while mitigating risks and optimizing cost performance index to 1.01.
Facilitated all collaboration among cross-functional teams to optimize capacity planning and improve sprint outcomes, leading to a 15 % increase in team satisfaction.
Fostered trust with clients and stakeholders by providing consistent communication and detailed budget and progress reports.
Designed content architecture and mapping strategies across multi-site deployments in WordPress, aligning information structure to customer journeys and business goals.

Managed 10+ developers; led Scrum ceremonies and improved sprint efficiency by 15%.
Delivered a multi-site Sitecore CMS rollout 20% under budget through disciplined scope control and resource optimization.
Directed Agile/Scrum delivery using Azure DevOps, Jira, and Confluence, including sprint planning, backlog grooming, and release coordination.
Optimized Jira and Harvest company wide for visibility, bottleneck analysis, capacity planning, and time tracking of team members.
Facilitated C-level stakeholder meetings, increasing project success rate by 35%, achieving on-time and within-budget project execution for enterprise clients.
Analyzed CPI/SPI metrics; implemented standardized reporting frameworks.
Coordinated concurrent software implementations; prioritized based on customer impact, risk, capacity, and business goals.
Analyzed and identified timeline risks for enterprise AEM upgrades; ensured proactive mitigation efforts and elevated status reporting until successful delivery of software update and launch of new design within a budget exceeding $600K.

Executed strategic redesigns and launches of enterprise websites using Jira and Confluence to house requirements for local manufacturing and BC government sector clients while proactively mitigating risks and ensuring compliance.
Led stakeholder discussions to clarify project goals, achieving on-time and within-budget project execution 95% of the time.
Directed project initiation and scope establishment for fixed-price and time and materials projects and negotiated project contracts with the stakeholders and account managers.
Partnered with stakeholders to define user personas, profile attributes, and segmentation models to support personalization and targeting strategies.
Oversaw content migration and mapping activities, ensuring accuracy, consistency, and optimization for personalization and scalability.
Conducted system evaluations of CMS and CRM systems to streamline integration and improve upgrade processes for eCommerce clients.
Facilitated design strategy execution by freelance designers and senior developers, ensuring effective resource management and alignment with client marketing objectives.
Standardized project documentation processes to promote clarity and facilitate collaboration among diverse teams.
Managed client relationships by proactively tackling concerns and consistently delivering beyond expectations during the entire engagement process.
Conducted supplier negotiations and enhanced resource allocation strategies, resulting in a 30% decrease in project expenses.

Delivered eCommerce/omnichannel relaunches, upgrades, and new builds in Sitecore, WordPress and OXID.
Lead end-to-end delivery of Sitecore CMS implementations, upgrades, and digital transformation programs across multiple workstreams.
Experienced in bridging Sitecore XP native profiling with XM rules-based personalization, providing consistent digital experience strategy across both platforms.
Coordinated closely with technical architects and developers within the .NET/Sitecore ecosystem to ensure scalable and high-performing solutions.
Led 10+ remote FTEs/contractors; raised team satisfaction 30%.
Managed $700K–$2M project budgets and cross-functional teams of 6–15 across development, QA, UX, and content workstreams.
Administered Jira and Azure DevOps; optimized capacity planning and access controls.
Oversaw budgets/resources in SAP ERP and Tempo.
Aligned Dev and UX/UI across full lifecycle and facilitated Kick-Offs and Sprint Reviews regularly to improve stakeholder engagement.
Developed capacity plans, WBS, SOWs, and quotes.
Achieved 95% on-time delivery; +1.3% positive cost variance.

Facilitated requirements gathering process for venture capital firm focused on start-up dentistry and cleaning services applications.
Engaged with global business owners and cross-functional teams to create user-centered UI/UX solutions.
Executed comprehensive market research and user interviews to ensure adherence to industry best practices and meet compliance requirements.

Coordinated the content release of 100+ digital publishing platforms, facilitating access for 2M+ end users.
Optimized onboarding procedures and integrated API-driven workflows, resulting in a 30% increase in sales revenue.
Created and organized prioritized backlog items in Microsoft TFS (Azure DevOps), consulting enterprise clients regarding project status and leading HTML projects with designers and Quality Assurance to increase their online presence.
Implemented streamlined integrations and automation techniques, resulting in a 40% decrease in setup times for project implementations, followed by client presentations, showcasing product features and benefits inside the centralized data hub.
Led negotiations with clients, securing favorable terms while maintaining profitability standards, achieving on-time and within-budget project execution 85% of the time.

Managed all facets of annual social media initiatives, coordinating efforts of a five-member marketing team to enhance brand visibility and engagement.

Designed and launched targeted content plans in HubSpot, resulting in the publication of numerous blog posts and press releases to boost exposure.

Optimized marketing automation and targeted campaigns to drive SEO improvements and support a 30% revenue increase, enhancing lead management processes.

Analyzed and optimized inbound and outbound lead generation efforts in HubSpot, maintaining budget oversight and delivering detailed ROI reports to executive leadership.