Celestine Unugboji
Kitchener,Ontario
Summary
Strategic Marketing and Merchandising professional with 5+ years of experience in driving revenue growth through diverse channel strategies, including digital, social media, and partnerships. A dedicated fashion enthusiast, I excel at translating business vision into measurable results. A committed advocate for Diversity and Inclusion, driving impactful change in every initiative.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Data Analyst and Merchandiser
Target Corporation
USA
10.2018 - 08.2023
- Drove end-to-end Site Experience Management for Target Apparel and Services, excelling in creative brief design, marketing personalization, and KPI-aligned strategies
- Revitalized Global Apparel & Accessories procedures, resolved a men's category sizing issue, and boosted visibility by 15%
- Social Media Marketing for the company on Instagram and YouTube platforms, including working with multiple collaborators to execute and succeed in various campaigns
- 400+ hours of experience related to staffing, recruiting, and onboarding, navigating data analysis, reporting, vendor management, digital & social media marketing, and global communication
- Co-founded impactful teams (Diversity Action, Item Sensitivity, TII Pride Network) elevating Target's brand through diversity and inclusion initiatives, Chair member of Target Pride and Pride Training with over 200 hours of CSR efforts
- Customer service representative with a customer oriented mindset and strong interpersonal and upselling skills
Client Relations Manager
MGH Group
Nigeria And India
06.2018 - 10.2018
- Orchestrated the global export process for diverse industries, specializing in Ocean Carriers, Airlines, and GDS, focusing on Renault automobiles' EXIM operations.
- Tackling customer and client queries with strong and timely communication while managing a team of experts.
- Managed key client accounts for Renault, ensuring seamless daily reporting, live issue resolution, and leveraging expertise in Customer Relationship Management (CRM), Business-to-Business (B2B), team leadership, and effective communication.
- Achieved a noteworthy 5% profit increase for the quarter through strategic shipment planning and relationship strengthening.
Content Creator and Editor
Tinystep
India
08.2016 - 05.2017
- Creating content and articles to maintain site engagement
- SEO optimization edits to content, which boosted search relevancy by 20%
- Monitored engagement patterns and implemented informative articles based on need, which further increased traffic by 30%
- Researching new practices in the industry and Search Engine Optimization.
Finance Intern
NoBroker
India
04.2017 - 06.2017
- Petty Cash receipts for the Company's daily transactions
- Physical Audits & Payouts of the Landlords.
- Financial management, Register management, Money handling.
Education
Ontario Graduate Certificate - Strategic Marketing Communications
Conestoga College
02.2024
Diploma - Visual Merchandising
JD Institute of Fashion And Technology
02-2022
Bachelor of Commerce - Honors in Finance and Investment
Christ Deemed To Be University
05-2018
Skills
- Team Management
- Ability to prioritize activities
- Project management
- Pro-Create Design
- Time Management
- Customer Relations
- Global Communication
- Research and Reporting
- Microsoft Office Expert
- People Management
- Big Data Analysis
- Social Media Marketing
- Event Planning
- Researching
- Wordpress
- Email Campaigns
- Adobe Illustrator, Adobe InDesign, Adobe Analytics
Certification
- Food Handlers Certificate, 2023
- Adobe Illustrator, InDesign and Procreate, 2023
- A3 Problem Solving, 2020
- Chartered Institutes of Securities & Investment – Level 1, 2017
- Microsoft Office Specialist, 2017
Hobbies and Interests
With over three years of hands-on experience and apprenticeship in design and garment sewing, I am deeply passionate about creating visually compelling and well-crafted pieces. In addition, I channel my creativity into freelance garment construction, highlighting my ability to excel in diverse and dynamic environments.
Accomplishments
- Target Quarterly Award for Inclusivity, 2023
- Target Lead and Learn Award, 2022
- Target Guest Experience Award, 2021
- Target Above and Beyond award, 2020
Languages
English
Native/ Bilingual
Spanish
Limited
Japanese
Elementary
Hindi
Professional
Volunteer Work
- SPECTRUM Waterloo: Dedicated volunteer, passionately supporting the 2SLGBTQ+ community through event coordination, effective communication, and impactful training initiatives since 2023.
- CUPA Animal Shelter Volunteer, 2018
References
References available upon request.
Timeline
Data Analyst and Merchandiser
Target Corporation
10.2018 - 08.2023
Client Relations Manager
MGH Group
06.2018 - 10.2018
Finance Intern
NoBroker
04.2017 - 06.2017
Content Creator and Editor
Tinystep
08.2016 - 05.2017
Ontario Graduate Certificate - Strategic Marketing Communications
Conestoga College
Diploma - Visual Merchandising
JD Institute of Fashion And Technology
Bachelor of Commerce - Honors in Finance and Investment
Christ Deemed To Be University