Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Websites
Timeline
Generic

Cédric Romary

Calgary,AB

Summary

With a 7-year background in Freelance Growth Marketing, I excel in crafting and implementing strategies for user acquisition, conversion, and retention, as well as product development. Utilizing advanced analytics and digital tools, I deliver measurable growth and optimize user experiences, positioning myself as a valuable asset for navigating the Canadian digital landscape with innovative, data-driven solutions.

Overview

8
8
years of professional experience

Work History

Marketing Growth Operations Consultant

Self employed - Freelance
Paris
01.2017 - Current

Multiple Clients over the years : Lacoste, BMW, Nike, Chanel, Sushishop, Levi's, Myprotein, FNAC ...

DIM

  • Managed Google Ads, Meta Ads, Email Marketing, and Affiliate Marketing
  • Restructured paid search marketing for the European market
  • Achieved a +30% conversion rate increase
  • Increased Return on Ad Spend (ROAS) by +25%

PAYFIT

  • Executed campaigns across Google Ads, Meta Ads, LinkedIn Ads, and optimized for SEO
  • Overhauled both paid and organic search strategies
  • Utilized Semrush and Ahrefs, along with Meta and Google Ads Manager for campaign management
  • Reduced acquisition cost by 300%
  • Improved Google Search coverage rate by 200% (from 20% to 60%)
  • Managed a monthly budget of €200K

VERISURE

  • Directed Google Ads SEA (Search Engine Advertising) campaigns for France
  • Enhanced lead generation by +30%
  • Administered a monthly budget of €150K

PPC SEA Consultant

AdQuality - Paris - Internship
Paris
01.2019 - 07.2019

Digital Agency Specializing in SEA, SMA, SEO, and Programmatic Advertising

  • Managed major accounts simultaneously, including La Halle, Sushi Shop, Dermalogica, Caudalie, Micromania, and Ekwateur.
  • Handled Google and Bing Ads, utilized Looker Studio, Google Analytics, and Google Tag Manager for comprehensive digital campaign management.
  • Managed monthly budgets totaling €500K.
  • Achieved a +40% increase in click-through rate (CTR).
  • Increased Return on Investment (ROI) by +120%.
  • Enhanced Google coverage rate by +50%.

Europe Emailing Manager

Companeo
Paris
05.2016 - 09.2017

B2B Platform for Connecting Businesses with Over 5,000 Suppliers

  • Designed and wrote email marketing strategies in collaboration with graphic design teams.

AUDI

  • Achieved a +50% increase in qualified leads for automobile fleets.
  • Increased conversion rates by +10% through the creation of new landing pages.

GENERALI

  • Delivered a +30% increase in qualified leads.
  • Reduced acquisition costs by -20%.

Education

MBA - Digital Marketing

INSEEC
Paris
06-2019

BBA - Business & Entrepreneurship

ESCP
Paris
06-2017

Skills

  • Google Ads, Meta Ads, LinkedIn Ads (Advertising Platforms)
  • Google Analytics, Google Tag Manager (Analytics and Tag Management)
  • Notion, Trello (Project Management and Organization)
  • Salesforce, HubSpot, Zoho, Pipedrive (Customer Relationship Management)
  • Mailperformance, Mailchimp (Email Marketing)
  • Zapier, Make (formerly Integromat) (Workflow Automation)
  • SEMrush, Ahrefs (SEO Tools)
  • Webflow, Bubble (No-code Web Development)

Affiliations

Weightlifting, Bodybuilding, Triathlon, Music Enthusiast

Languages

French
Native/ Bilingual
English
Full Professional
Spanish
Professional

Timeline

PPC SEA Consultant

AdQuality - Paris - Internship
01.2019 - 07.2019

Marketing Growth Operations Consultant

Self employed - Freelance
01.2017 - Current

Europe Emailing Manager

Companeo
05.2016 - 09.2017

MBA - Digital Marketing

INSEEC

BBA - Business & Entrepreneurship

ESCP
Cédric Romary