CECILEE MAUGHAN
Rancho Cordova
Summary
Dynamic District Sales Manager with a proven track record at Republic National Distributing Co., driving $900K revenue growth and expanding territory sales to $26M. Expert in strategic sales planning and team leadership, fostering client relationships and optimizing logistics for enhanced performance. Proficient in Salesforce and committed to employee training and development.
Overview
17
17
years of professional experience
Work History
District Sales Manager
Republic National Distributing Co.
Sacramento
01.2021 - Current
- Lead and coach a team of 11 sales reps and merchandisers to drive DSD (Direct Store Delivery) performance across a high-volume territory.
- Increased division revenue by $900K; expanded total territory sales from $14M in 2021 to $26M in 2023.
- Acquired 15 new accounts within the first year through relationship-building and strategic targeting.
- Restructured underperforming territories, boosting performance of 15 accounts.
- Negotiated headcount increase to support territory growth (2 sales reps, 3 merchandisers).
Sales Representative
Young’s Market Co.
Sacramento
01.2018 - 01.2021
- Managed client accounts and executed sales strategies to achieve brand visibility and volume goals.
- Designed compelling product presentations aligned with company and supplier standards.
- Oversaw merchandising execution, promotions, and in-store displays.
- Maintained detailed account records to ensure compliance with internal policies.
Executive Team Leader – Logistics & Consumables
Target Corporation
Sacramento
01.2009 - 01.2018
- Managed logistics operations and led teams through multiple roles (Logistics, Consumables).
- Oversaw truck unloading, inventory management, and fulfillment operations.
- Trained and promoted 8 team members to leadership roles.
- Recognized SME (Subject Matter Expert) for onboarding and training programs.
- Developed operational routines to support autonomous, high-performing teams.
Lead Supervisor
PrimeFlight Aviation Services
Sacramento
01.2008 - 01.2009
- Directed ground operations for airline partners, ensuring service delivery and compliance.
- Improved team output by 50% through better training and shift coordination.
- Fostered strong relationships with airline partners and internal departments.
- Spearheaded process enhancements that reduced delays and increased efficiency.
Skills
- Strategic sales planning
- Key account management
- Logistics optimization
- Team leadership
- Client relationship management
- Territory growth strategies
- Budget oversight
- Cross-functional collaboration
- Data-driven decision making
- Salesforce proficiency
- MicroStrategy expertise
- Diver platform knowledge
- Nielsen analytics
- Zebra technology familiarity
- UKG software skills
- Microsoft Office Suite proficiency
- Employee training
- Performance coaching
- Relationship building
- Visual merchandising
- Order management
Accomplishments
- Increased territory revenue from $14m in 2021 to $26m in 2023
- Developed department that contributed 35% of the annual sales of a $50+ million store
- Increased department revenue between 2.4% - 3.7% over 3 years
- Oversaw logistics of enterprise earning $40 million annually
- Ranked in Top 10 Most Profitable Departments (Target, 2 years)
- Improved logistics for 2 underperforming retail stores within 6 months
- Built and scaled a team of 55+ staff with 5 team leaders
- Identified and closed a major client acquisition opportunity
Timeline
District Sales Manager
Republic National Distributing Co.
01.2021 - Current
Sales Representative
Young’s Market Co.
01.2018 - 01.2021
Executive Team Leader – Logistics & Consumables
Target Corporation
01.2009 - 01.2018
Lead Supervisor
PrimeFlight Aviation Services
01.2008 - 01.2009