Detail oriented event professional with over 10 years successfully planning, coordinating and executing small to large scale events. Demonstrated cost-effective budgeting, exceptional time management and event marketing skills. Strong organizational skills with success in managing and executing multiple simultaneous events.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Assistant Manager, Touring & Merchandise
Meta Arts Management Inc
08.2017 - Current
Responsible for commissioning, ordering and managing inventory of $50K worth of all artist merchandise
Conduct financial reconciliation by monitoring cash intake and deposit records, increasing accuracy, and reducing discrepancies.
Complete regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
Set-up and tear down of merchandise display, point of sale kiosk
Offer hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
Assist with artist advance, load in and load out for live shows, artist hospitality
Provide technical production support and stage management of live performances
Provide creative direction on media shoots for promotional and content development including styling for album art, live shows and public appearances
Complete administrative work including contracts, spreadsheets, tour grids, and financial reports
General Manager
Poetry Jazz Café
05.2022 - Current
Responsible for all aspects of customer Service to ensure client and guest satisfaction; assisting with special requests as required, including but not limited to: Hosting, floor management, supervising door and handling VIP’s
Perform day-to-day operations of venue, service requirements and operational needs
Conduct recruitment, selection, training, staff scheduling, staff supervision and development initiatives
Build, increase and maintain relationships with prospective clients for private events, tour venue, supplying venue specs etc
Assist with tracking of sales, invoicing, and managing inventory
Supervise bars service, beverage staff, assist where needed and reconcile opening and closing beverage inventory
Assist with running food from kitchen to guests and drinks from bar at busy times.
Director, Wellness Centre
York Federation of Students, York University
10.2020 - 07.2023
Day-to-day management of YFS Wellness Centre services providing various mental health and wellness services for students and community members
Shared resources and host educational events and workshops around Harm reduction, Sexual Violence, Mental Health and Physical health
Provided assistance and supporting students on case-by-case basis through support referrals
Successfully transitioned all aspects of Wellness Centre online during COVID, including taking all support services, events, referrals and promotions virtual
Conducted research on policies, laws, regulations processes and services to strengthen efficacy of the Centre
Responsible for relationship building with Wellness, Health and Survivor focused organizations both on and off York University Campus, expanding its referral network
Wrote and recommended equity-based and wellness-based issues and operation policies for the Students’ Union; provide sound recommendations for policy changes to University Administration
Oversaw marketing and promotion of YFS Wellness Centre including social media campaigns and website development
Managed multiple part-time staff to assist in running the Centre, including staff recruitment, selection, supervising and training
Director, Programming and Events
York Federation of Students, York University
05.2016 - 10.2020
Successfully organized all logistical and productions aspects of York's annual Orientation Week, a week long roster of events (YorkFest) including annual Concert.
Curated and booked headliner and supporting talent for YorkFest annual concert: talent buying, contract negotiation and fulfillment.
Assessed space requirements, booked appropriate venues, and secured necessary permits
and permissions
Secured and advanced all event production requirements for concert such as sound, lighting, staging, hospitality, decor, site management, coordination of event support staff and volunteers
Planned, implemented and executed all other social, educational and equity- based events programming at York throughout academic year
Secured over $150K in sponsorship annually; created unique and customized opportunities and strategic partnerships to engage corporate and local businesses; negotiated all sponsorship contracts
Built and maintained all event supplier and sponsor relationships
Developed all promotional and marketing content; including developing print materials, content calendar, social media branding, content development, email marketing, talking points, and creating new media strategies
Responsible for hiring, training and supervising multiple event contract staff
Built Volunteer Program, overseeing 100+ members annually. Included training, coordinating scheduling and devising retention strategies for this program
Festival Curator and Stage Manager
Pride Toronto
01.2016 - 07.2018
Curated and booked over 60 artists for Festival; communicated with artist agency & management, negotiated performance fees and contracts, staying within approved budget
Produced and managed three to five days of unique arts & cultural programming with local and international artists with focus on 2SLGBTQ+ Youth, Middle Eastern, Queer Latin-X & Afro-Caribbean live programming for Blockorama Stage and Yonge- Dundas Stage
Fulfilled artist rider and hospitality needs, as well as artist advance including travel, accommodation, transport and technical requirements.
Negotiated supplier contracts on behalf of Pride Toronto with local and international agencies
On- site Stage Manager including being responsible for artist relations' during Festival weekend
Managed team of Assistant Stage Managers and volunteers
Director, Clubs Services and Outreach
York Federation Of Students, York University
04.2013 - 05.2016
Provided communications and outreach strategies for over 300 Campus ratified student groups
Managed over 300 distinct budgets and accounts for all groups and oversaw distribution of funds
Mentored and assisted with event planning and communication strategies for Campus Groups
Developed and managed a ‘bulk purchasing program’ for student groups' to purchase branded merchandise
Marketing and Events Manager
York University Student Centre, The Underground Campus Restaurant
01.2012 - 04.2013
Developed and implemented engaging and successful marketing and promotional strategies through strategic advertising for events and services of the Student Centre and Underground Restaurant
Event coordination and event venue sales for Underground Campus Restaurant including catered conferences and galas, faculty & student events, Pub nights, and live music nights
Trained entry-level staff and managed events logistics team on company protocols, best practices and procedures as well as oversaw work of graphics, advertising, social media and promotions staff
Education
Bachelor of Arts - Communications Studies &
Psychology
York University
Toronto, ON
Skills
Events Management (Corporate, live events)
Venue Operations Management
Hospitality, Transport and Logistics
Production and Tour/ Artist Management
Talent curation and buying
Marketing, Branding and Social Media
Sponsorship and Development
Client relationship building
Certification
Harm Reduction & Naloxone Training
Active Bystander Training
Smart Serve
RYT 200 HR- Certified Yoga Alliance
Timeline
General Manager
Poetry Jazz Café
05.2022 - Current
Director, Wellness Centre
York Federation of Students, York University
10.2020 - 07.2023
Assistant Manager, Touring & Merchandise
Meta Arts Management Inc
08.2017 - Current
Director, Programming and Events
York Federation of Students, York University
05.2016 - 10.2020
Festival Curator and Stage Manager
Pride Toronto
01.2016 - 07.2018
Director, Clubs Services and Outreach
York Federation Of Students, York University
04.2013 - 05.2016
Marketing and Events Manager
York University Student Centre, The Underground Campus Restaurant
01.2012 - 04.2013
Bachelor of Arts - Communications Studies &
Psychology
York University
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