Cathy George

Health and wellness social community and marketplace platform for health caregivers.

•Analyzed product market fit for a peer wellness platform by surveying 500+ healthcare workers in the US.

• Executed an email campaign to improve WIRL’s web platform traffic and engagement metrics by 5% from a previous MVP website with ~200 healthcare subscriber.

SaaS analytics platform for geospatial asset monitoring

• Led a 5-person team to assess viability of an Analytics SaaS client expanding into mining industry; recommended services for a Total Addressable Market (TAM) of $30B

• Performed customer discovery of mining companies by analyzing product-market fit, increased prospect database of mining clients by 20%

• Identified mining customer pain points by creating a survey for 90+ major mining firms; presented research findings to business executives at a National Mining Conference (AEMA’21)

EdTech startup focusing on data-led language learning

•Conducted user interviews, created wireframes, and performed A/B testing, increasing user retention on mobile app by 10%

• Led social media strategy for improving user acquisition and engagement by monitoring metrics on Google Analytics, achieving a 20% lift in engagement

Automotive Tech company developing digital connectivity products for OEMs

• Collaborated with 15 cross-functional teams by eliciting functional requirements, writing user stories and acceptance criteria for seat comfort features for Mercedes AG and AMG; achieved 95% of delivery milestones

• Created an Agile product roadmap for integrated Digital Seat Comfort features, prioritized backlogs from JIRA, reducing problem reports by 90% over the software lifecycle (SDLC)

• Analyzed key metrics to identify bottlenecks in software development, reducing implementation timing by 30% and presented to senior management during risk management meetings

• Coached 120 engineers on innovation modeling, increased R&D idea submission to Innovation workshop by 20%; Top 3 in an Ideathon on a new venture idea to transform urban mobility

B2B IT Networks company developing Gigabit Ethernet Copper and Fiber certification testers

• Managed a team of 5 product engineers and identified defects on Network cables from suppliers, preventing a purchase order loss of ~$90k for a Network Tester

• Led programs for improving customer service for fiber optics products across EU, APAC, and Americas, reducing global technical support turn-around by 70%

• Spearheaded certification required for partnership with major Japanese Telecom Company by negotiating with certification lab to reduce cost of the study by 50%

• Collaborated with Engineering team to troubleshoot a critical software and power design issue, saving over $400K