CATHRYNE ROBINSON
Carlsbad,CA
Summary
Accomplished Sales and Business Development Professional offering 20+ years of experience cultivating and maximizing sales across various industries. Diligent in building and retaining accounts by providing top-notch support and attentive service. Expertise in sales strategies and product promotion to achieve market penetration. Successful track record of achieving sales goals and increasing overall company revenue.
Overview
19
19
years of professional experience
Work History
California Area Sales Manager
ENGAGE BUILDING PRODUCTS
03.2023 - Current
- Responsible for breaking into and growing new California market and establishing book of business statewide
- Achieved weekly, monthly and quarterly goals to fulfill both sales and activity-driven KPIs, resulting in steady month over month California pipeline growth
- Established and maintained strong relationships across all industry sales channels from Distributors, to Dealers, General Contractors, Developers, Architects, and Installers/Subcontractors
- Responsible for statewide client events, Product Knowledge/Lunch & Learns, trade shows and conferences, proposals and presentations, and overall brand awareness.
Senior Account Manager
BRIDGEWATER LABS
02.2021 - 03.2023
- Responsible for driving client relationships, qualifying new leads and business development opportunities and identifying additional revenue potential within existing projects,
- Overall project health and management- Daily/weekly project team meetings, progress, budget, and invoice reports for clients and senior executives
- Responsible for generating new Statements of Work, Support Agreements, Client Proposals, Change Orders, Project Estimates and Quotes.
Senior Account Manager
ROBOTS & PENCILS
03.2019 - 10.2019
- Responsible for managing client projects across digital innovation and mobile app development space
- Managed and led internal project teams consisting of project managers, business analysts, creative/visual designers, software engineers, QA analysts, etc
- Responsible for mining prospective leads and developing qualified opportunities into lasting client engagements.
Regional Manager, Broadcast Customer Success
SORENSON MEDIA
08.2015 - 05.2018
- Primary liaison between Sorenson Media and 30+ broadcast television stations nationally
- Provided onsite product integration training, and managed the user experience post-training, providing weekly insights, ensuring adoption & benefit of Smart TV-based digital analytics product
- Consistently increased client usage of application 20% Q2Q & achieved 100% of individual assigned goals each quarter January 2016 - May 2018
- Built C-Level relationships at broadcast groups including Sinclair, Nexstar, Tribune and Scripps.
General Manager, Squeeze Software Business
SORENSON MEDIA
04.2014 - 05.2018
- Oversight of all business operations including forecasting revenue, managing operational costs, vendor relationships and contract negotiations, product development: roadmap, scheduling, & product promotion
- Responsible for hiring and training employees, evaluating staff performance and productivity, establishing and implementing incentive programs and weekly KPIs for engineering, sales and support teams.
Director of Sales, Squeeze Software Business
SORENSON MEDIA
03.2012 - 04.2014
- Managed and responsible for all aspects of Direct Sales and Channel Sales, including: sales incentive programs, KPI development, sales reports and forecasting
- Cultivation of Channel Sales through securing new (& strengthening existing) partnerships with resellers & distributors, and designing strategic channel-specific promotions and campaigns.
Senior Sales Executive
SORENSON MEDIA
04.2009 - 03.2012
- Sold and evangelized Sorenson's advanced suite of video encoding software (both on-premise and cloud-based), as well as their own OVP and SaaS transcoding solutions to prospective clients globally
- Met or exceeded all sales goals & contests '09, '10, '11, '12.
- Developed customized proposals that addressed specific client needs, ultimately securing their commitment and loyalty.
Account Executive
MORTGAGEIT, A SUBSIDIARY OF DEUTSCHE BANK
01.2006 - 03.2008
- Established successful client base in Southern California; exceeding all sales goals in '06, '07, '08
- 2007 President's Club Member, Ranked #4 Nationwide totaling $150,300,000/495 Units
- 2006 National Rookie of the Year & President's Club Member for totaling $180,698,450/637 Units, Ranked #1 in National Sales Units out of 250+ sales executives.
Education
Bachelor of Business Administration - Marketing
THE UNIVERSITY OF TEXAS AT AUSTIN
Austin, TX05.2004
Skills
- Strategic Account Management
- Relationship & Trust Building
- CRM & Financial Reporting - HubSpot, Salesforce
- Microsoft Office & Google Suites
- Networking Events
- Contract Negotiations
- Sales Proposals & Presentations
- KPI Tracking
- Partnership Development
- Territory Management
- Familiar with reviewing architectural drawings & specifications
- Product Market Development
Timeline
California Area Sales Manager
ENGAGE BUILDING PRODUCTS
03.2023 - Current
Senior Account Manager
BRIDGEWATER LABS
02.2021 - 03.2023
Senior Account Manager
ROBOTS & PENCILS
03.2019 - 10.2019
Regional Manager, Broadcast Customer Success
SORENSON MEDIA
08.2015 - 05.2018
General Manager, Squeeze Software Business
SORENSON MEDIA
04.2014 - 05.2018
Director of Sales, Squeeze Software Business
SORENSON MEDIA
03.2012 - 04.2014
Senior Sales Executive
SORENSON MEDIA
04.2009 - 03.2012
Account Executive
MORTGAGEIT, A SUBSIDIARY OF DEUTSCHE BANK
01.2006 - 03.2008
Bachelor of Business Administration - Marketing
THE UNIVERSITY OF TEXAS AT AUSTIN
Similar Profiles
Sara ZacherSara Zacher
Area Sales Manager at Engage Building ProductsArea Sales Manager at Engage Building Products
HENRY JIBODUHENRY JIBODU
Senior Accountant/Payroll Specialist at ENGAGE BUILDING PRODUCT INC / EASYTRIM REVEALS INCSenior Accountant/Payroll Specialist at ENGAGE BUILDING PRODUCT INC / EASYTRIM REVEALS INC
Tim BroxhamTim Broxham
Executive General Manager (Director) at Stramit Building Products ( Fletcher Building)Executive General Manager (Director) at Stramit Building Products ( Fletcher Building)
Doug JohnsonDoug Johnson
Medicare Sales Representative at Platinum ShieldMedicare Sales Representative at Platinum Shield
Khloe RandallKhloe Randall
Volunteer at Helen Woodward Animal ShelterVolunteer at Helen Woodward Animal Shelter