Cathryn LeColley
San Diego
Summary
Innovative design consultant specializing in delivering unique and functional solutions that elevate client experiences. A strong blend of artistic talent and a profound understanding of design principles enables the creation of compelling visual concepts. Expertise includes client consultations, project management, and adept use of cutting-edge design tools. Committed to pushing boundaries and achieving outstanding results in every project.
Overview
26
26
years of professional experience
Work History
Creative Design Consultant
Heritaghaus
San Diego, CA
01.2024 - Current
- Built strong relationships with external partners in design, hotel and Vrbo lifestyle and Estate clients.
- Selected appropriate materials, furnishings, and color schemes to achieve desired ambiance in various spaces, staging homes to increase value, managing a collection of Vrbo homes for clients across the rental marketplace
- Led design team meetings, fostering collaboration and promoting creative problem-solving with clients
- Collaborated with clients, to ensure cohesive design execution for residential and commercial projects.
- Conducted site visits to monitor progress and ensure adherence to design storyboard
- Developed artistic visual presentations leading to signed contracts with clients
- Coordinated with vendors and suppliers to source materials, equipment needed for set up production according to inventory.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Developed style guides to promote consistent branding across projects.
- Applied skill in color theory and composition to bring client visions to fruition.
Creative Design Director
Firefly Grove
Bonsall
06.2024 - 06.2025
- Evaluated creative team ideas actioning these in time sensitive project plans..
- Created creative briefs, content managing all aspects of the creative process from concept to completion.
- Created interior displays, styling spaces to promote products in alignment with corporate sales objectives.
- Specified appropriate products and materials to meet project objectives and design scheme.
- Developed space planning concepts, color palette selections, and textile presentations.
- Coordinated installations of fixtures, furniture, artwork ensuring proper placement alignment within each space according plan specifications.
- Illustrated visual concepts during client presentations through detailed plans and sketches.
- Increased property value through strategic interior renovations tailored to market trends.
- Fabricated items, procured unusual items for staging of high end Residence.
- Created creative briefs and timeline to manage creative process from concept to completion.
- Collaborated with teams to define, strategize, and implement marketing and web strategies.
Executive Creative Director Set Designer
Tiger Oaks Media Grp. YWD magazine
California
01.2005 - 01.2015
- Participated in pre-production meetings with stakeholders to ensure clear understanding of artistic vision across all departments involved in set production.
- Received critical acclaim for inventive set staged designs that elevated our brand significantly
- Coordinated set design, propping and decoration for Launch events, pops ups, venues, partners.
- Strategized creative content plans to deliver value to target audiences in alignment with company goals.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Fostered highly communicative, collaborative team culture on visual product projects.
- Directed photo shoots with vision across print and digital media, reviewing each element to ensure cohesion vision storyboarding.
Head Interior Designer
American Showcase Homes.
OC/SD
01.2000 - 01.2005
- Sourced high-design furniture & Accessory placement for upscale home/biz staging, worked with trade for purchase of high design products
- PO orders and buying
- Creative Development Design Director for a boutique hotel managing all creative aspects: Oversees project management and development of redesigned spaces to high standards
- Created unique interior design elements and furnishings
- Curated lifestyle events
- Managed social media visual storytelling, marketing, and media visuals
Education
Bachelor of Arts - Art History
Paris College of Arts
Paris, FranceAssociate of Arts - Interior Design Visual Communications
FIDM
San FranciscoSkills
- Graphic presentations
- Design research
- Concept development
- Client communication
- Organization skills
- Great attention to detail
- Visual storytelling
- Strategic thinking
- Design collaboration
- Client relationship building
- Rental transactions
Accomplishments
Achieved trendsetting award for Creative Direction at Your Wedding Day Magazine by industry peers.
Received Frequent editorial stories regarding our Boutique Hotel Hospitality agri-tourism space in London UK.
Collaborated with the team at Soho-House in the development of a collection of books highlighting design trends
hard skills:
AI savvy across recognized platforms; canva, sketchup, power point, salesforce
goggle workspace
adobe photoshop
Figma, sketchup
Timeline
Creative Design Director
Firefly Grove
06.2024 - 06.2025
Creative Design Consultant
Heritaghaus
01.2024 - Current
Executive Creative Director Set Designer
Tiger Oaks Media Grp. YWD magazine
01.2005 - 01.2015
Head Interior Designer
American Showcase Homes.
01.2000 - 01.2005
Associate of Arts - Interior Design Visual Communications
FIDM
Bachelor of Arts - Art History
Paris College of Arts