Cathryn LeColley
San Diego
Summary
Innovative design consultant specializing in delivering unique and functional solutions that elevate client experiences. A strong blend of artistic talent and a profound understanding of design principles enables the creation of compelling visual concepts. Expertise includes client consultations, project management, and adept use of cutting-edge design tools. Committed to pushing boundaries and achieving outstanding results in every project.
Overview
26
26
years of professional experience
Work History
Creative Design Consultant
Heritaghaus
01.2024 - Current
- Built strong relationships with external partners in design, hotel and Vrbo lifestyle and Estate clients.
- Selected appropriate materials, furnishings, and color schemes to achieve desired ambiance in various spaces, staging homes to increase value, managing a collection of Vrbo homes for clients across the rental marketplace
- Led design team meetings, fostering collaboration and promoting creative problem-solving with clients
- Collaborated with clients, to ensure cohesive design execution for residential and commercial projects.
- Conducted site visits to monitor progress and ensure adherence to design storyboard
- Developed artistic visual presentations leading to signed contracts with clients
- Coordinated with vendors and suppliers to source materials, equipment needed for set up production according to inventory.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Developed style guides to promote consistent branding across projects.
- Applied skill in color theory and composition to bring client visions to fruition.
Creative Design Director
Firefly Grove
06.2024 - 06.2025
- Evaluated creative team ideas actioning these in time sensitive project plans..
- Created creative briefs, content managing all aspects of the creative process from concept to completion.
- Created interior displays, styling spaces to promote products in alignment with corporate sales objectives.
- Specified appropriate products and materials to meet project objectives and design scheme.
- Developed space planning concepts, color palette selections, and textile presentations.
- Coordinated installations of fixtures, furniture, artwork ensuring proper placement alignment within each space according plan specifications.
- Illustrated visual concepts during client presentations through detailed plans and sketches.
- Increased property value through strategic interior renovations tailored to market trends.
- Fabricated items, procured unusual items for staging of high end Residence.
- Created creative briefs and timeline to manage creative process from concept to completion.
- Collaborated with teams to define, strategize, and implement marketing and web strategies.
Executive Creative Director Set Designer
Tiger Oaks Media Grp. YWD magazine
01.2005 - 01.2015
- Participated in pre-production meetings with stakeholders to ensure clear understanding of artistic vision across all departments involved in set production.
- Received critical acclaim for inventive set staged designs that elevated our brand significantly
- Coordinated set design, propping and decoration for Launch events, pops ups, venues, partners.
- Strategized creative content plans to deliver value to target audiences in alignment with company goals.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Fostered highly communicative, collaborative team culture on visual product projects.
- Directed photo shoots with vision across print and digital media, reviewing each element to ensure cohesion vision storyboarding.
Head Interior Designer
American Showcase Homes.
01.2000 - 01.2005
- Sourced high-design furniture & Accessory placement for upscale home/biz staging, worked with trade for purchase of high design products
- PO orders and buying
- Creative Development Design Director for a boutique hotel managing all creative aspects: Oversees project management and development of redesigned spaces to high standards
- Created unique interior design elements and furnishings
- Curated lifestyle events
- Managed social media visual storytelling, marketing, and media visuals
Education
Bachelor of Arts - Art History
Paris College of Arts
Paris, FranceAssociate of Arts - Interior Design Visual Communications
FIDM
San FranciscoSkills
- Graphic presentations
- Design research
- Concept development
- Client communication
- Organization skills
- Great attention to detail
- Visual storytelling
- Strategic thinking
- Design collaboration
- Client relationship building
- Rental transactions
Accomplishments
Achieved trendsetting award for Creative Direction at Your Wedding Day Magazine by industry peers.
Received Frequent editorial stories regarding our Boutique Hotel Hospitality agri-tourism space in London UK.
Collaborated with the team at Soho-House in the development of a collection of books highlighting design trends
hard skills:
AI savvy across recognized platforms; canva, sketchup, power point, salesforce
goggle workspace
adobe photoshop
Figma, sketchup
Timeline
Creative Design Director
Firefly Grove
06.2024 - 06.2025
Creative Design Consultant
Heritaghaus
01.2024 - Current
Executive Creative Director Set Designer
Tiger Oaks Media Grp. YWD magazine
01.2005 - 01.2015
Head Interior Designer
American Showcase Homes.
01.2000 - 01.2005
Associate of Arts - Interior Design Visual Communications
FIDM
Bachelor of Arts - Art History
Paris College of Arts