Summary
Overview
Work History
Education
Skills
LANGUAGES
Certification
Training
Timeline
Generic

Catherine Grégoire Murphy

Vaudreuil-Dorion

Summary

Commercial business professional with proven track record in identifying new market opportunities and driving revenue growth. Known for collaborative approach and achieving consistent results through strategic planning and client engagement. Reliable team player with flexibility to adapt to changing business needs, excelling in relationship building and negotiation.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Director of Commercial Business Development

Burovision (MillerKnoll dealer)
08.2024 - Current
  • Build connections and deliver solutions by analyzing client purchasing and budget requirements.
  • Manage and analyze vendor relationships to establish a proper fit to seamlessly support the clients facility operations and procurement activities and long term expectations and selected vendor compliance.
  • Present workplace trends and product solutions to architects, designers and corporate clients, reinforcing brand positioning and specification
  • Identified new business opportunities through market research and competitive analysis, expanding client base effectively.
  • Presented proposals to potential clients, showcasing product offerings and negotiating terms to secure contracts successfully while ensuring budget requirements are met, value engineered when needed all while maintaining the design integrity and quality requirements.

Market Director Architecture & Design

Steelcase
12.2023 - 08.2024
  • Guided change management discussions with client facilities teams and end-user trainings to ensure smooth workplace transitions.
  • Developed and executed comprehensive marketing strategies aligned with corporate objectives.
  • Presented market trends, workplace studies and tailored solutions to architects, designers and client executives to influence specifications.
  • Supported the creation and review of RFP sections and coordinated responses to meet budget, scheduling and invoicing requirements.
  • Collaborated on internal corporate events and presentations to introduce new spaces and engage employees during transitions.
  • Regularly collaborate with end-user Human resources team to better under their objectives and challenges in order to optimize solutions for their workforce.
  • Leveraged data-driven insights to optimize pricing strategies with the finance department, resulting in increased profitability.

Regional Sales Manager Eastern Canada

Teknion Architectural Interiors Division
10.2011 - 12.2023
  • Directed large-scale commercial construction projects, integrating demountable walls while ensuring building code and safety compliance as well as HVAC, mechanical and electrical coordination.
  • Led contract negotiation and RFP processes, ensuring on-budget, on-schedule delivery.
  • Managed and mentored 9 dealer partner sales team members across 5 provinces, fostering professional development and improving overall team performance through targeted training & logistical supports in pre sale and post sale.
  • Assist end-user procurement teams with reliable inventory management strategies and processes.
  • Recognized with a CEO Sales Excellence Award for delivering the division’s largest win in 10 years for the Architectural division valued at 4.2 million.
  • Conducted a minimum of 120 visits to A&D, over 24 large client proposal presentations and created and hosted 2 major events per year across 5 provinces.
  • Disciplined use of CRM system to streamline sales processes, ensuring accurate tracking of customer interactions and sales forecasts.
  • Collaborated with cross-functional teams to align marketing efforts with sales objectives, optimizing resource allocation for maximum impact.

Education

Multidisciplinary Bachelor - Management, Health Safety and Well Being in the Workplace, Change Management

Laval University

AEC - Interior Design

International Academy of Design and Technology

Skills

  • Facilities management & space planning
  • Architectural interiors & construction oversight
  • CAPEX/OPEX budgeting, RFP & supplier management
  • Change management & stakeholder engagement
  • High-impact presentations & end-user training
  • Knowledge of building systems, HVAC & OHS
  • Strong organizational skills & integrity-driven leadership
  • CRM proficiency

LANGUAGES

French - 100%
Native or Bilingual
English - 100%
Native or Bilingual

Certification

Leadership & Communication:
- Podium 2.0 (impactful presentation skills certification

- CEU (Continuing Education Units) certified presenter

Sustainable Design & Wellness Workplace Standards:

- WELL & LEED certification trained


Construction Industry Compliance:

- RBQ (Régie du Bâtiment du Québec) license trained

- ASP Construction (Association Sectorielle Paritaire) Attestation of work health and safety regulations and emergency procedures. CCQ (Commission de la construction du Québec) requirement for active construction site access

Training

  • Leadership & Communication – Podium 2.0; CEU-accredited presenter
  • Sustainable Design & Workplace Standards – WELL & LEED trained
  • Construction & Compliance – RBQ (Québec building regulations), CCQ construction site safety regulations card - work site emergency procedures

Timeline

Director of Commercial Business Development

Burovision (MillerKnoll dealer)
08.2024 - Current

Market Director Architecture & Design

Steelcase
12.2023 - 08.2024

Regional Sales Manager Eastern Canada

Teknion Architectural Interiors Division
10.2011 - 12.2023

AEC - Interior Design

International Academy of Design and Technology

Multidisciplinary Bachelor - Management, Health Safety and Well Being in the Workplace, Change Management

Laval University

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Catherine Grégoire Murphy