Catherine Reale Varma

• Enhanced client satisfaction by identifying and addressing key issues, streamlining processes and implementing effective solutions.
• Developed strong relationships with clients through regular communication and personalized attention, resulting in increased retention rates.
• Led a team of account managers to consistently exceed performance goals and drive company growth.
• Implemented innovative strategies for client success, including tailored services and proactive support.

• Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization's goals.
• Expanded market presence through targeted prospecting efforts, leading to increased brand awareness of new offerings and new business opportunities.
• Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
• Led a high-performing sales team through effective coaching, mentoring, and performance management strategies.

• Led the expansion of Asset TV into the Canadian market
• Identified potential customers and evaluated market potential
• Worked closely with executive team in the US & UK to outline company goals and transfer goals to account holders
• Grew company revenue by 100% year over year since October 2017 and recovered previous year losses by rebuilding customer loyalty
• Aided senior leadership by developing sales forecasts utilizing analytics and sales representative feedback
• Worked with media organizations to obtain positive coverage of B2B Financial Services events in Toronto and United States
• Developed productive relationships with business representatives and consulted closely to uncover needs and match available solutions specifically within the marketing, product and custom content divisions
• Created important relationships between journalists, advisors and product manufacturers as well as industry associations who have come to recognize Asset TV Canada as a trusted resource for information, research and due diligence

• Reported to the National Director of Ad Sales & Publisher
• Managed six of Investment Executive's top ten accounts while consulting on all financial services clients across all titles in the Business Solutions Group
• Assisted with the collaboration of the then recently acquired Advisor Group publications as to how to integrate talent and craft messaging to top spending clients
• Built campaigns for our core clients leveraging print, digital, event, stand alone magazines as well as the evolving custom content and research silos of the division

Bravo Award Recipient 2016

• Reported to the Publisher of Investment Executive & Finance et Investissement and successfully managed six of IE's top ten accounts year over year
• Integrated no less than 18% new business each and every year
• Developed advertising campaigns, leveraging print, digital and event opportunities within the IE & FI portfolio
• Consistently met and exceeded sales targets on both print and digital platforms

• Reported directly to the Director of Custom Publishing and successfully managed four of the six top grossing accounts for the Custom Publishing division
• Developed strategic account plans that directly resulted in the securing of key clients that evolved into top spending customers within a single calendar year
• Exceeded yearly targets by 24-56%
• Built true partnerships with agency directors leveraging and migrating their customer base to loyal Transcontinental clients via cooperatively developing strategies to address customer needs
• Retention rates with top ten clients hovered at 90%

• Developed, implemented and trained account associates & recruits on sales and service skills with particular focus on News Corp. selling methodology
• Managed entire Direct Response portfolio of business, restructuring its mandate and growing business division from a secondary to a primary revenue stream
• Exceeded quarter over quarter management objectives

• Serviced clients assigned to three separate Account Executives inclusive of Procter & Gamble, Kimberly Clarke & Coca Cola
• Serviced clients assigned to three separate Account Executives inclusive of Procter & Gamble, Kimberly Clarke & Coca Cola illustrating the value of additional products within the News Canada portfolio
• Recognized for high achievement resulting in promotion to
• Account Executive status inside of the standard two year period

• Serviced clients assigned to two separate Account Executives and was able to learn through hands on experience to comprehensively handle high profile clients
• Conceptualized, developed and implemented a series of ideas to illustrate product capabilities that were eventually rolled out as a part of the client's national marketing campaign