Catherine Martin

Coordinating between clients and internal teams to ensure timely and effective delivery of all marketing services. Oversee the planning, execution, and completion of projects within budget and scope.

Responsibilities:

• Plan and manage projects from inception to completion
• Liaise with clients to identify and define project requirements, scope and objectives
• Coordinate internal resources and third parties/vendors for flawless execution of projects
• Track/report on project performance and make data-driven decisions to steer project directions
• Managing online advertising campaigns for clients. This includes setting up, optimizing and monitoring campaigns to increase conversions and ROI. Conduct keyword research, write ad copy, and analyze data to make informed decisions. (Google and meta)

The Health Care Human Resource Sector Council (HCHRSC) is an industry based, not-for-profit organization that works with diverse partners and stakeholders in the health care sector. Reporting to the Executive Director, responsibilities include implementing and overseeing the administrative and marketing systems, procedures and policies; project management; website development and management; developing all marketing and communication materials and supporting the Board of Directors

• Developed creative tools, including presentations and reports.
• Created in Articulate 360 and executed a 32 lesson E-Learning Orientation Course for Nurses in LTC launched in 2023
• Developed communications strategies, programs and projects.
• Built new materials libraries with fresh imagery, copy and graphics to enhance marketing campaigns.
• Prepare marketing reports monthly, by collecting and summarizing participation claims data & website traffic.
• Participated in meetings with Government departments to brainstorm, develop and rollout recruitment & retention strategies.
• Represented organization at events and conferences to connect with stakeholder leaders and executives.
• Strengthened branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases to maximize outreach.
• Developed successful engagement plans and activities to build sector stakeholder relationships and draw attention to organizational strengths.

Created & managed all Graphic and Communication directions for AWARE-NS, Nova Scotia Health & Community Safety Association which is funded by the Department of Health & Wellness. Expanded and maintained, through WordPress, a visually effective website to serve as a suppository for housing key information in order to maintain a strong collaboration with the Nova Scotia Workers Compensation Board and Department of Labour.
Created and produced all external Communications and printed deliverables for the Organization, including annual reports, workbooks, safety manuals and pocket safety guides.
Maintained and managed all Twitter and website activity for the organization, including
an online learning database available to all HomeCare and Long-term Care Healthcare professionals.

• Controlled access to confidential business documents, financial information and proprietary data.
• Managed social media content calendar to uphold company image and foster public engagement.
• Prepared reports to assist business leaders with key decision making and strategic operational planning.

Managed the creation and execution of all concept packaging, brand development & marketing initiatives for Mars Canada working in conjunction with the Mars marketing team, designers, production artists and printers.
Managed all packaging creative and communication for new brand launches, updates and regulatory updates all while maintaining brand standards on the entire Mars portfolio. Pet (Whiskas, Pedigree), Snack (Candy & Chocolate) & Food (Uncle Bens).

• Ensured profitability, including the monitoring of all hours and purchases throughout the projects to achieve the project budget. Managed all 3rd party vendors, agencies and printers.
• Completed the LEAN action plan in conjunction with Mars Canada.
• Streamlined the creative process to effectively increase profitability on each project by a minimum of 55%.
• Successfully managed the creation of the new M&M's pink packaging which was part of the 2009 PAC expo.
• Delivered engaging and polished presentations to highlight products and draw favorable competitor comparisons.
• Liaised between account holders and various departments.
• Listened attentively to client feedback and worked with product development team to introduce new services.

Managed the Presidents Choice General Merchandise account.
Responsible for completing 2500 new skus every 4 months for in-store launch this included communications, brand development, brand implementation, package design, photography schedules, photo retouching & print schedules.Partnered with Joseph Mimran & Associates to successfully create, promote and launch the Joe Fresh packaging and brand across all Loblaw stores. JOE Fresh is now offered in 340 retail locations, including 16 freestanding and studio stores Direct management accountability for the Business Coordinator, including establishing clear objectives and expectations, providing ongoing coaching, managing performance, and providing performance review feedback.

• Proved to the client the benefit of moving from an hourly contract to a retainer which in turn increased profitability on the account by 20%.
• Assisted in the creation, promotion and successful launch of the JOE Fresh Clothing lines packaging.
• Created, managed and executed business plan and communicated company vision and objectives to motivate teams.
• Directed product development efforts using industry-specific tools to increase sales and overall company productivity.
• Spearheaded business operations by consistently seeking methods to improve profitability through cost containment, efficiency improvements and revenue generation.
• Built and deepened relationships with internal and external personnel to enhance client retention and growth plans.