Catherine Lavoie
Toronto,Canada
Summary
Seasoned public relations and communications professional with proven success in executing comprehensive communications strategies. Bring skills in team leadership, campaign management, and stakeholder engagement. Demonstrated ability to enhance brand awareness and improve corporate messaging. Notable impact includes increased audience engagement across multiple platforms in previous roles.
Overview
14
14
years of professional experience
Work History
Business Development Director
LALIGA (Spanish Soccer League)
Toronto, Ontario
02.2017 - 01.2024
- Managed and led all B2C/B2B events of LALIGA in Canada, as well as providing support with brand activations in the U.S. and Mexican markets.
- Developed and implemented comprehensive communications strategies to increase public awareness of the organisation's mission, services, and events.
- Created and produced online shows and daily content for our digital platforms.
- Identified target customers, developed segmentation plans, and executed marketing campaigns.
- Developed strategic presentations for internal and external partners.
- Coordinated activities between marketing team members to ensure timely completion of projects within budget constraints.
International Marketing Assistant
Nespresso
10.2015 - 01.2017
- Supervised the Marketing Team in the subsidiaries with the implementation of global and local promotions.
- Supervised and participated in the completion of events, including boutique openings, product launches, and local activations.
- Managed accounts and projects with various budget allocations.
- Oversaw the implementation of brand guidelines in all communications, translations, and local adaptations.
- Assisted with the development and implementation of marketing campaigns.
- Scheduled speakers and managed event timelines
- Coordinated product launches, press releases, and other publicity initiatives.
- Prepared budget plans for upcoming projects and monitored spending throughout execution stages.
Marketing Manager
Dober Import-Export
09.2014 - 09.2015
- Supervised promotions, production of corporate documents
- Oversaw product development: analyze market trends, choose packaging and marketing claims
- Developed and implemented marketing plans for new products.
- Analyzed market trends to identify potential opportunities for growth.
- Created content for promotional materials, including brochures, flyers, and websites.
- Organized trade shows and exhibitions to promote brand awareness.
- Performed market analysis to better understand target audiences.
- Managed creation of marketing materials, collateral and sales support tools.
- Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
- Developed and implemented comprehensive marketing strategies to create awareness of the company's business activities.
Team Supervisor
Beverly Hills Editions
03.2013 - 09.2014
- Managed the accounts of various clients.
- Managed and executed email campaigns by negotiating with media agencies and advertisers.
- Generated daily reports, analyzed, and optimized the results of affiliate programs/campaigns.
- Monitored team members' progress, provided feedback and guidance as needed.
Email Campaign Manager
TravelClick
11.2011 - 09.2012
- Managed design, wrote copy, oversaw development, and delivery of multiple email marketing campaigns.
- Managed accounts and provided support for clients with their email marketing strategies.
- Analyzed and generated report for campaign results.
- Developed and implemented comprehensive campaign strategies to maximize the impact of campaigns.
- Developed and implemented advertising strategies to drive substantial growth.
Communication Officer
United Way Montreal
02.2011 - 09.2011
- Managed the coordination of corporate publications.
- Collaborated with colleagues across departments to ensure consistency of message delivery.
- Developed and implemented communications strategies for multiple projects.
- Prepared press releases, media statements, fact sheets, briefing notes and other communication materials.
- Managed the organization's website content updates on a daily basis.
Marketing and Communication Agent
BCF LLP
06.2010 - 12.2010
- Drafted corporate documents and translated various texts.
- Prepared promotional materials for marketing campaigns.
- Prepared and delivered presentations to clients and management.
Education
Al Strategy Certificate -
Cornell University
01.2024
Digital Leadership & Innovation Course -
BrainStation
01.2022
Management Accelerator - Hispanic & Latino
McKinsey & Company
01.2022
Power MBA Global -
The Power Business School
01.2021
Social Media Strategy Course -
University of Toronto
01.2019
Bachelor of Arts - Public Relations
Université Du Québec À Montréal
05-2009
Academic Award - Public Relations
Paul-Dumont Frenette Award
05-2008
College Diploma (Quebec) - Arts And Literature
Marie-Victorin College
06-2003
Skills
- Project Management
- Brand Messaging
- Media Relations
- Event Planning
- Campaign Management
- Influencer partnerships
- Community Engagement
- Social Media Strategy
Timeline
Business Development Director
LALIGA (Spanish Soccer League)
02.2017 - 01.2024
International Marketing Assistant
Nespresso
10.2015 - 01.2017
Marketing Manager
Dober Import-Export
09.2014 - 09.2015
Team Supervisor
Beverly Hills Editions
03.2013 - 09.2014
Email Campaign Manager
TravelClick
11.2011 - 09.2012
Communication Officer
United Way Montreal
02.2011 - 09.2011
Marketing and Communication Agent
BCF LLP
06.2010 - 12.2010
Al Strategy Certificate -
Cornell University
Digital Leadership & Innovation Course -
BrainStation
Management Accelerator - Hispanic & Latino
McKinsey & Company
Power MBA Global -
The Power Business School
Social Media Strategy Course -
University of Toronto
Bachelor of Arts - Public Relations
Université Du Québec À Montréal
Academic Award - Public Relations
Paul-Dumont Frenette Award
College Diploma (Quebec) - Arts And Literature
Marie-Victorin College
Similar Profiles
Christopher BarrosChristopher Barros
Soccer Coach Volunteer at Indoor Soccer LeagueSoccer Coach Volunteer at Indoor Soccer League
Kimberlynn McLeodKimberlynn McLeod
Youth Soccer Referee at County Line Youth Soccer LeagueYouth Soccer Referee at County Line Youth Soccer League
Lavanya NolanLavanya Nolan
Associate Director/Account Manager at Thesis Agency - Major League SoccerAssociate Director/Account Manager at Thesis Agency - Major League Soccer