Catherine Chan

Smart light-therapy glasses and software platform for circadian health; DTC and B2B (HaaS & SaaS)

• Built Lumos' brand identity, narrative, and launch pipeline from scratch, spanning marketing strategy, strategic partnerships, manufacturing timelines and mobile app development.
• Led product strategy and executed hands-on design work for Lumos' first direct-to-consumer mobile app, defining the MVP and feature roadmap—including hardware integration, on-brand UX, data visualizations, AI-driven personalization, retention features, and freemium pricing options to drive long-term wearable engagement.
• Secured early traction within two months leading to 20% of first production run already committed—including ~$8K in paid preorders and a signed retail purchase order (PO) with a leading, premium wellness tech retailer, plus pilot, partners and influencer commitments.
• Advanced enterprise pilot to live demo & bid stage ($15K pilot scoped; $500K–$1M/yr modeled at scale) and secured 2 sleep clinic LOIs ($5–10K/yr each).
• Built investor pipeline, sourcing VCs and angels to support top-up round ($350K checks in the bank).

After 6 years of building Honeybee Trials to acquisition, I took a break to pursue personal projects, ski, golf, foster dogs, recharge creatively, and map my next chapter.

Patient recruitment platform with a global patient success team; acquired Honeybee Trials

• Led post-acquisition integration, migrating Honeybee's offerings into Leapcure's platform, transitioning customers to new pricing, upselling services, and achieving 100% retention of pre-M&A customers. Closed a new biotech deal on the model in under 90 days.
• Set product vision and roadmap, introducing prioritization frameworks and streamlined product–ops–engineering workflows—moving to 95%+ on-time delivery in one quarter with higher quality and less rollover.
• Unlocked major operational efficiencies, freeing ~8 FTE/week by delivering industry-first automation, system integrations, and AI-powered tools that reduced coordinator workload by ~2 hours/day across a 30-person team.
• Redefined KPIs and rebuilt stakeholder trust, improving engineering “impact” ratings by 100% (2/5 to 4–5/5), team satisfaction by ~40% (6–7/10 to 9–10/10), while downtime dropped 90% and deployment bugs fell 42% within six months.
• Earned top leadership ratings (5/5 from direct reports) and strong recognition from operations for improving collaboration and product impact.

SaaS-enabled recruitment service modernizing patient enrollment for clinical trials

• Founded and scaled the company on $850K total funding to $90K peak MRR, serving 1,000+ clinical research teams and connecting 50,000+ patients to trials over six years.
• Full-stack founder directing end-to-end product and growth strategy—from hands-on coding and designing features to leading patient acquisition, marketing, and sales for pharma, health organizations, and CROs.
• Developed and executed a high-impact recruitment strategy that combined targeted marketing, custom trial branding, and optimized conversion funnels—achieving 3× higher patient conversion than industry benchmarks at the time.
• Delivered a full-service customer platform and service that drove ~80% repeat business and iterated on effective hybrid SaaS + performance pricing model.
• Led the creation of modular mobile/web app experiences that streamlined patient screening, onboarding, and retention, designed to work hand-in-hand with unique trial marketing assets.
• Built and retained a high-trust, high-performance team of 10; alumni have since joined Google, Amazon, and other leading companies, reflecting strong leadership and culture.