Catherine Armstrong
North Gower,Ontario
Summary
Results-oriented sales professional with track record of generating revenue and fostering client relationships. Adept at identifying customer needs and providing effective solutions to drive business growth. Reliable team player with focus on collaboration and adaptability, ensuring alignment with dynamic business goals. Proven skills in communication and strategic planning.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Sales Consultant
Robertson House Retirement Community
01.2021 - 01.2025
- Engaged prospective residents through informative community tours, effectively communicating the benefits, services, and lifestyle offerings to create a welcoming first impression.
- Staged model suites to showcase key features and create an inviting atmosphere, ensuring spaces were tour-ready and aligned with brand standards to enhance prospective resident experience.
- Collaborated with community outreach teams to increase brand visibility through local events, partnerships, and engagement initiatives, strengthening the community's reputation and presence.
- Developed and implemented strategic marketing plans to promote the community, increase visibility, and attract prospective residents through both digital and local outreach efforts.
- Built and maintained strong relationships with hospitals, social workers, and referral partners, ensuring timely follow-up and consistent availability to support referral processes and resident transitions.
- Fully versed in Yardi property management software, utilizing its features for leasing, resident management, reporting, and maintenance tracking to support daily operations and ensure data accuracy.
Recreation Director
Alta Vista Manor and Barrhaven Manor
04.2004 - 08.2019
- Composed and distributed sensitive communications, newsletters, and updates to residents and families, ensuring timely delivery and confidentiality.
- Responded to resident and family inquiries through professional correspondence and handled ongoing customer service concerns with care and discretion.
- Provided administrative support including general office organization, document management, and coordination of departmental communication.
- Demonstrated strong leadership and understanding of HR policies while serving in the role of Weekend Manager, overseeing staff and community operations.
- Managed the Recreation Department, including scheduling, budgeting, and monthly reporting to support engaging and well-organized programming.
- Created and distributed monthly recreation calendars and newsletters to keep residents and families informed of upcoming activities and events.
- Organized events, shopping trips, outings, and monthly birthday celebrations to promote social interaction and enhance quality of life.
- Coordinated holiday decorations and family-centered events to foster a warm and festive community environment.
- Scheduled and managed shuttle service for residents, maintained accurate bus logs, and ensured vehicle maintenance schedules were up to date.
- Visited regularly with residents to foster engagement and provide companionship, contributing to emotional well-being.
Revera Recreation Director
Revera Barrhaven
01.2004 - 01.2017
- Ensure the safety and well-being of seniors by understanding and caring for their needs and working with resident’s families to resolve issues while maintaining their privacy and integrity
- Composed and distributed information, ensuring timely delivery and receipt of important information, while at the same time maintaining confidentiality
- Compose correspondence relating to ongoing transactions and customer service inquiries
- Strong leadership skills and understanding of HR policies
- Provide administrative support, and general office organization
- Worked as Weekend Manager
- Manage Recreation Department and team
- Run monthly recreation reports and budget reports
- Prepare monthly recreation calendars and newsletters
- Interact and visit with residences
- Organize events, shopping and day trips
- Decorate community and organize holiday events for families
- Organize monthly birthdays recognition for seniors
- Organized shuttle service for seniors
- Maintain bus logs, and maintenance schedule
Dining Room Server
Alta Vista Manor
03.2005 - 03.2006
- Served meals to senior residents in a respectful and timely manner, ensuring dietary needs and preferences were met.
- Listened attentively to residents’ concerns and communicated relevant feedback to appropriate staff to support overall well-being.
- Cleared and reset dining tables efficiently to maintain a clean and welcoming environment for all meal services.
- Assisted seniors, their families, and visitors by answering questions and providing a warm, helpful presence in the dining area.
- Maintained cleanliness in the kitchen and dining areas, and regularly stocked the fridge and pantry to ensure food availability and safety compliance.
- Used communication and problem-solving skills to resolve customer complaints and promote long-term loyalty.
- Enhanced customer satisfaction by providing exceptional service and maintaining a clean dining environment.
Personal Support Worker
Barrhaven Manor
08.2002 - 03.2004
- Ensured the safety and well-being of senior residents by monitoring health, responding to emergencies, and maintaining a clean and secure environment.
- Assisted residents with daily living activities including bathing, dressing, grooming, and mobility support to promote independence and dignity.
- Supported residents during meal times by assisting with feeding when needed, following dietary restrictions, and encouraging proper nutrition and hydration.
- Provided emotional support by listening attentively, engaging in conversation, and building trusting relationships with residents to enhance their quality of life.
- Observed and reported changes in physical or emotional condition to nursing staff to ensure timely medical attention and individualized care.
Education
Personal Support Worker Program Certificate Program
Algonquin College
07.2002
Secondary School Diploma - undefined
Mother Teresa Catholic High School
06.2000
Skills
- A positive attitude towards learning and personal growth
- Good social skills / ability to work well with others
- Honest and enthusiastic
- Working knowledge of computer, Microsoft Word, Excel
- Internet, email
- Time management
- Customer relationship management
- CRM proficiency
- Cold calling
- Persuasive communication
- Community networking
- Sales strategies
Languages
English
Certification
- Awarded the Knight of Columbus Memorial Reward
- St. Johns Ambulance Certified Standard First Aid Levels A & C
- OSACH- Respiratory Protection Program & Qualitative Fit Tester
- Unregulated Care Provider
- Certified Occupational Health and Safety Level 1 & 2
- GPA Gentle Persuasive Approaches Training
- Dementia and Caring for the Elderly Education
- W.H.I.M.S
- Class F Driver’s License
Timeline
Sales Consultant
Robertson House Retirement Community
01.2021 - 01.2025
Dining Room Server
Alta Vista Manor
03.2005 - 03.2006
Recreation Director
Alta Vista Manor and Barrhaven Manor
04.2004 - 08.2019
Revera Recreation Director
Revera Barrhaven
01.2004 - 01.2017
Personal Support Worker
Barrhaven Manor
08.2002 - 03.2004
Secondary School Diploma - undefined
Mother Teresa Catholic High School
Personal Support Worker Program Certificate Program
Algonquin College
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