Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Certification
Languages
Timeline
Generic

Catalina Vargas

Santa Ana

Summary

Strategic and passionate about elevating brand presence and revenue for the Brands. I excel in strategic and business development, and client relationship management. Spearheaded campaigns for global, regional and local brands, achieving significant market penetration. Expert in cultural insights and negotiation, I lead teams to surpass revenue goals through innovative strategies and strong client partnerships.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Account Director

Casanova//McCann
Costa Mesa
04.2022 - Current
  • Account lead for the NESCAFÉ, NIDO, Prudential, and other Nestlé business, strategically helping them grow amongst the Hispanic and Multicultural audiences.
  • Account lead for Activision/Blizzard in the development of regional campaigns (US and LATAM) for Diablo and Call of Duty launches.
  • Leadership in developing strategic and creative campaigns for the different brands that resulted in increased sales revenue.
  • Cultivated strong professional relationships with clients to drive long-term business development.
  • IAT coordination, leading more than 5 agencies for business development.
  • Experience with GM transcreations and deep understanding of the Hispanic and Multicultural audiences.
  • Forecast and allocation planning for the brand agency teams.
  • SOW FEE and project based negotiations with the different clients.

Group Account Director

Vector B//McCann
Mexico City
08.2017 - 04.2022
  • Led the Brand development of Marinela, Sanissimo and Tia Rosa for the Mexican Market.
  • Project management of Regional and Global projects for Sanissimo and Bimbo.
  • Lead Brand strategy and business development teams within the agency and with external partners.
  • Coached, developed and motivated team to achieve revenue goals differentiated per Brands.
  • Negotiated all SOW proposals and FEE directly with clients.
  • Managed team allocations.

Regional Account Director

BBDO MEXICO
Mexico City
08.2012 - 08.2017
  • Regional account dlead for Brands such as Gillette, Splenda and BudLight.
  • Developed effective communication plans for the different regional accounts teams and corporate headquarters.
  • Led the business and strategic development for Gillette as the LATAM RBU.
  • Led Mexico initiatives for local brands such as Febreze, Magia Blanca, Salvo and Downy.
  • Directed regional teams (agency and client) for the different accounts and projects.
  • Led strategic planning sessions related to regional accounts management initiatives in the led countries of LATAM.
  • Managed the SOW and Staff plan team allocation negotiations directly with client.

Regional Account Supervisor

GREY MEXICO
Mexico City
05.2011 - 10.2012
  • Account supervision and coordination for Downy Regional client as Brand LATAM RBU.
  • Managed more than 15 country adaptatins per campaign for Downy considering local needs and laws.
  • RBU lead for LATAM, working with varied local agencies.
  • Helped develop the brand business and communication for Magia Blanca, Febreze and Salvo as MDO agency.
  • Participated in numerous planning sessions, consumer sessions and communications research in the different countries.

Regional Account Executive

Rep/Grey Colombia
Bogota
03.2008 - 04.2011
  • Regional account executive for Procter & Gamble accounts such as Pantene and Pampers (Andean markets).
  • Coordinated and managed all internal teams in the strategic and creative development.
  • Direct contact with all clients to ensure project implementation.
  • Actively participated in strategic planning initiatives for all the clients.
  • Part of the accounts team for Fasecolda, the largest insurance group in Colombia.

Account Assistant

Ogilvy Colombia
Bogota
06.2007 - 12.2007
  • Coordination and followup of creative development for Motorola, KIA Motors and GSK clients.
  • Constant research and understanding of competitive set for all clients, considering Colombia and LATAM for GSK products.
  • Ensure all timelines where met and deliverables where done when needed.
  • Coordinated the internal and client teams for in person and virtual meetings.

Education

BBA - Marketing And Advertisement

Politéctino Grancolombiano
Bogotá, Colombia
10-2008

Skills

  • Strategic and business development
  • Client relationship management
  • Campaign development
  • Cultural insights
  • Project management
  • Forecast projection
  • Market analysis
  • Team Leadership
  • Negotiation
  • Brand development
  • Time management

Affiliations

  • Master in Reiki Healing
  • Yoga and Lyrical Contemporary dancer
  • CrossFit
  • Love traveling and discovering new cultures
  • Animal lover

Accomplishments

  • Rising Star for Procter & Gamble 2009 awards.
  • Best Account lead in BBDO 2015 awards.
  • Bronze Effie Awards, Bud Light 2015
  • OC AAF Awards, bronze with DIABLO, in the Film video and sound: Internet Commercial Campaign)
  • OC AAF Awards, bronze with DIABLO, in the Branded Content Entertainment and single spot, any length categories.

Certification

  • Diplomat in Communications Management, 2008
  • Google Certification in Electronic Commerce, 2021
  • Google Certification in Digital Marketing Fundamentals, 2021

Languages

Spanish
Native/ Bilingual
English
Native/ Bilingual

Timeline

Account Director

Casanova//McCann
04.2022 - Current

Group Account Director

Vector B//McCann
08.2017 - 04.2022

Regional Account Director

BBDO MEXICO
08.2012 - 08.2017

Regional Account Supervisor

GREY MEXICO
05.2011 - 10.2012

Regional Account Executive

Rep/Grey Colombia
03.2008 - 04.2011

Account Assistant

Ogilvy Colombia
06.2007 - 12.2007

BBA - Marketing And Advertisement

Politéctino Grancolombiano

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Catalina Vargas