Cassiopea Tapper
Toronto,Ontario
Summary
Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
Overview
11
11
years of professional experience
Work History
Creative Direction
Hendrick's Gin
01.2016
- Enhanced brand identity by designing visually appealing marketing materials and graphics.
- Developed creative concepts for advertising campaigns, leading to increased customer engagement.
Research Writer
Checkpoint Research Incorporated
01.2016 - 12.2022
- Enhanced research quality by conducting thorough literature reviews and synthesizing relevant findings.
- Identified key knowledge gaps and formulated targeted research questions to address critical issues.
- Maintained a high degree of accuracy in data analysis, ensuring reliable results and conclusions.
Luxury Restaurant Cleaner
Millenium Cleaning Company
02.2022 - 04.2022
- Improved restaurant cleanliness by thoroughly sweeping, mopping, and vacuuming floors daily.
- Ensured timely disposal of waste materials for a clutter-free work environment.
- Preserved the restaurant''s appealing appearance by regularly dusting light fixtures, window sills, and artwork displays.
- Promoted health code compliance with diligent cleaning of restrooms for optimal hygiene standards.
- Optimized operational efficiency by maintaining an organized storage area for supplies and equipment.
Research & Copywriting
Antiseptic Pro
06.2021 - 09.2021
- Developed engaging social media content to increase audience engagement and improve overall online presence.
- Rewrote website copy for improved SEO, resulting in higher organic search rankings.
- Assisted in the development of email campaigns, leading to increased open rates and clickthroughs.
- Proofread and edited team members'' work, maintaining a high standard of quality across all written materials.
- Collaborated with graphic designers on visual elements, ensuring cohesive and compelling marketing campaigns.
- Conducted extensive market research to identify target audiences and tailor copy accordingly.
Research Assistant
Playmates Toys
01.2017 - 12.2017
- Enhanced research quality by meticulously collecting and analyzing data from various sources.
- Streamlined data management processes for increased efficiency and accuracy in research findings.
Pumped! Incorporated
01.2015 - 01.2016
- Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
- Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.
- Generated leads for future business opportunities by collecting customer contact information during promotional events.
- Strengthened relationships with retail partners by providing exceptional support, education, and communication on products and promotions.
Lab Technician
Seneca College of Applied Arts & Technology
01.2015 - 09.2015
- Maintained a safe and organized laboratory environment, adhering to strict safety protocols.
- Conducted routine quality control checks to ensure accurate test results and maintain laboratory standards.
- Troubleshot equipment malfunctions, ensuring minimal downtime and maintaining optimal functionality.
Creative Direction
InterLive Media Corporation
01.2012 - 12.2012
- Collaborated with cross-functional teams to create innovative design solutions for various business challenges.
- Established strong relationships with clients by delivering exceptional design work on schedule and within budget constraints.
- Directed the visual identity of company rebranding efforts, successfully positioning the organization as a leader within its industry.
Advertising Intern , Caribana
Swagg News International
04.2012 - 09.2012
- Boosted brand awareness by designing and implementing creative advertising campaigns.
- Supported event planning efforts for promotional activities, trade shows, and product launches.
- Contributed to the creation of compelling pitches for prospective clients, resulting in new business opportunities.
- Drafted press releases and other public relations materials to enhance company visibility in the industry.
Administrative Receptionist
William Ashley China
09.2011 - 05.2012
- Enhanced office efficiency by managing incoming calls, directing inquiries to appropriate departments, and maintaining a smooth information flow.
- Supported executive staff with scheduling, travel arrangements, and meeting preparation, ensuring seamless operations and time management.
- Boosted client satisfaction with prompt and professional responses to phone and email inquiries, addressing concerns efficiently.
- Contributed to a welcoming environment at the reception area by maintaining cleanliness standards and displaying professional decorum at all times.
Wardrobe Stylist
The Black Business & Professional Association
01.2012 - 04.2012
- Managed wardrobe budgets effectively, ensuring high-quality garments were obtained within financial constraints.
- Enhanced clients'' personal style by assessing wardrobe needs and providing tailored recommendations.
- Conducted trend research and analysis, keeping clients up-to-date on the latest styles and fashion developments.
Education
Fashion Design Classes, Fashion Communication Classes, Liberal Arts Study Classes: "Gender & Inequality", "Politics, & The Media" -
Ryerson University
High School Diploma -
Archbishop Denis O'Connor Catholic High School
Fashion Arts Classes, A Liberal Arts Study Class: "Growing Up Digital; Bridging The Generation Gap" -
Seneca College
01.2015
Fashion Co-Ordination Classes -
The Chang School of Continuing Education
01.2007
2nd Place, Etiquette Class -
The Miss Diverse Canada Beauty Pageant
01.2007
Fashion Marketing & Merchandising, Certificate -
Toronto International Academy of Design & Technology
01.2004
Skills
- Media Industry Expertise
- Project Management Expertise
- Vendor Negotiation
- Strategic Communications
- Cross-Functional Collaboration
- Design Understanding
Volunteer Experience
- Tutoring & Mentorship, Creative Portfolio Development, 2015+
- Archbishop Denis O'Connor Catholic High School, 2002-2006
- Art Central, UAE
- Oliver El-Khatib, October's Very Own
- Toronto Fashion Week
- World Mastercard TFW
- LG Toronto Fashion Week
- The Ajax Youth Optimist Club
- Habitat for Humanity
- Peer Ministry
- Yearbook Class
Languages
English
Full Professional
Timeline
Luxury Restaurant Cleaner
Millenium Cleaning Company
02.2022 - 04.2022
Research & Copywriting
Antiseptic Pro
06.2021 - 09.2021
Research Assistant
Playmates Toys
01.2017 - 12.2017
Creative Direction
Hendrick's Gin
01.2016
Research Writer
Checkpoint Research Incorporated
01.2016 - 12.2022
Pumped! Incorporated
01.2015 - 01.2016
Lab Technician
Seneca College of Applied Arts & Technology
01.2015 - 09.2015
Advertising Intern , Caribana
Swagg News International
04.2012 - 09.2012
Creative Direction
InterLive Media Corporation
01.2012 - 12.2012
Wardrobe Stylist
The Black Business & Professional Association
01.2012 - 04.2012
Administrative Receptionist
William Ashley China
09.2011 - 05.2012
Fashion Design Classes, Fashion Communication Classes, Liberal Arts Study Classes: "Gender & Inequality", "Politics, & The Media" -
Ryerson University
High School Diploma -
Archbishop Denis O'Connor Catholic High School
Fashion Arts Classes, A Liberal Arts Study Class: "Growing Up Digital; Bridging The Generation Gap" -
Seneca College
Fashion Co-Ordination Classes -
The Chang School of Continuing Education
2nd Place, Etiquette Class -
The Miss Diverse Canada Beauty Pageant
Fashion Marketing & Merchandising, Certificate -
Toronto International Academy of Design & Technology
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