Summary
Overview
Work History
Education
Skills
Timeline
Generic

Cassidy Collins

Los Angeles

Summary

Social media strategist specializing in community building, cultural trends, and brand development. Leading community management at Taco Bell, turning real-time engagement into brand loyalty. Skilled in translating insights into strategy, growing audiences, and keeping brands relevant through authentic, fan-first storytelling.

Overview

3
3
years of professional experience

Work History

Social + Community Manager

Taco Bell
04.2024 - Current
  • Lead community management across Taco Bell’s social channels (Instagram, TikTok, X/Twitter, Reddit, Facebook, Threads, Twitch), building authentic connections with fans through real-time, one-on-one engagement.
  • Act as the brand voice, turning daily interactions into meaningful touchpoints that strengthen trust, shape perception, and keep Taco Bell at the center of cultural conversation.
  • Identify and share emerging trends, platform features, and creator opportunities weekly to drive relevant, timely content and engagement strategies.
  • Collaborate with strategy and creative teams to translate fan insights and cultural moments into social-first content that resonates with Gen Z and core audiences.
  • Own community-driven initiatives like “Social Scoop”, creator tracking, and all "Community Management Campaign Playbooks", ensuring alignment across teams and agility in real-time moments.

Social Media Coordinator

Lulus
04.2023 - 04.2024
  • Developed and implemented a comprehensive social strategy aligned with Lulus' brand marketing goals across TikTok, Instagram, YouTube, Facebook, Twitter/ X, and Pinterest.
  • Managed content calendars, post copywriting, and scheduling of social posts using Dash Hudson.
  • Contributed to the outreach and management of influencer and microinfluencer partnerships, ensuring all content aligned with brand strategy.
  • Owned community management, responded to posts and answer messages / DM's across all social platforms.
  • Monitored social media trends and provided insights on emerging platforms and opportunities.
  • Utilized Tribe Dynamics, Dash Hudson, and CapCut in daily social operations.

Marketing Manager

Gloss Ventures - SACHEU Beauty
09.2022 - 04.2023
  • Sourced and managed influencers for on-brand content, including brief creation and campaign strategy.
  • Developed 360 marketing calendar, built social feed based on brand marketing objectives.
  • Managed community engagement, created weekly analytical reports.

Education

Bachelor of Arts - Marketing

Loyola Marymount University
Los Angeles, CA
05-2021

Skills

  • Community Management
  • Social Strategy
  • Brand-Building Strategies
  • Social Media Management
  • Brand Development

Timeline

Social + Community Manager

Taco Bell
04.2024 - Current

Social Media Coordinator

Lulus
04.2023 - 04.2024

Marketing Manager

Gloss Ventures - SACHEU Beauty
09.2022 - 04.2023

Bachelor of Arts - Marketing

Loyola Marymount University
Cassidy Collins