Cassidy Collins
Los Angeles
Summary
Social media strategist specializing in community building, cultural trends, and brand development. Leading community management at Taco Bell, turning real-time engagement into brand loyalty. Skilled in translating insights into strategy, growing audiences, and keeping brands relevant through authentic, fan-first storytelling.
Overview
3
3
years of professional experience
Work History
Social + Community Manager
Taco Bell
04.2024 - Current
- Lead community management across Taco Bell’s social channels (Instagram, TikTok, X/Twitter, Reddit, Facebook, Threads, Twitch), building authentic connections with fans through real-time, one-on-one engagement.
- Act as the brand voice, turning daily interactions into meaningful touchpoints that strengthen trust, shape perception, and keep Taco Bell at the center of cultural conversation.
- Identify and share emerging trends, platform features, and creator opportunities weekly to drive relevant, timely content and engagement strategies.
- Collaborate with strategy and creative teams to translate fan insights and cultural moments into social-first content that resonates with Gen Z and core audiences.
- Own community-driven initiatives like “Social Scoop”, creator tracking, and all "Community Management Campaign Playbooks", ensuring alignment across teams and agility in real-time moments.
Social Media Coordinator
Lulus
04.2023 - 04.2024
- Developed and implemented a comprehensive social strategy aligned with Lulus' brand marketing goals across TikTok, Instagram, YouTube, Facebook, Twitter/ X, and Pinterest.
- Managed content calendars, post copywriting, and scheduling of social posts using Dash Hudson.
- Contributed to the outreach and management of influencer and microinfluencer partnerships, ensuring all content aligned with brand strategy.
- Owned community management, responded to posts and answer messages / DM's across all social platforms.
- Monitored social media trends and provided insights on emerging platforms and opportunities.
- Utilized Tribe Dynamics, Dash Hudson, and CapCut in daily social operations.
Marketing Manager
Gloss Ventures - SACHEU Beauty
09.2022 - 04.2023
- Sourced and managed influencers for on-brand content, including brief creation and campaign strategy.
- Developed 360 marketing calendar, built social feed based on brand marketing objectives.
- Managed community engagement, created weekly analytical reports.
Education
Bachelor of Arts - Marketing
Loyola Marymount University
Los Angeles, CA05-2021
Skills
- Community Management
- Social Strategy
- Brand-Building Strategies
- Social Media Management
- Brand Development
Timeline
Social + Community Manager
Taco Bell
04.2024 - Current
Social Media Coordinator
Lulus
04.2023 - 04.2024
Marketing Manager
Gloss Ventures - SACHEU Beauty
09.2022 - 04.2023
Bachelor of Arts - Marketing
Loyola Marymount University
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