Cassi Falkenberg
Nevada City,CA
Summary
Strategic operator and entrepreneur with over 15 years of experience building and scaling vertically integrated businesses within highly regulated, high-stakes environments. Expert at navigating constantly changing regulatory and market landscapes, developing standardized operational frameworks (SOPs), and driving year-over-year growth through agile leadership and systems-based management. A hands-on builder adept at managing sensitive client communications, multi-property projects, and the transition from founder-led operations to scalable, cash-flow-positive enterprises.
Overview
2027
2027
years of professional experience
1
1
Certification
Work History
Vice President
Executive Business Services Inc.
2018 - Current
- End-to-End Client & Project Coordination: Serve as the primary point of contact for high-profile clients, managing the intake and processing of time-critical press releases and sensitive regulatory filings.
- Quality Assurance & Risk Mitigation: Perform detailed audits of client materials to identify and resolve errors or formatting issues, ensuring 100% accuracy before public dissemination.
- Regulatory Compliance & Distribution: Facilitate the seamless execution of filings in accordance with strict regulatory standards, ensuring all data is processed within mandated deadlines to maintain market integrity.
- Marketing & Content Development: Design and produce high-quality marketing materials to promote desk services and effectively communicate the value of the firm's offerings to potential and existing clients.
Owner/Operator
Leaf & Land LLC
2020 - 2025
- Strategic Operations & Infrastructure Development: Architected and launched the first state-licensed nursery in the region, developing comprehensive Standard Operating Procedures (SOPs) to scale production efficiency and optimize resource management.
- Regulatory Compliance & Quality Assurance: Oversaw end-to-end inventory management and quality control, while ensuring adherence to complex state and county licensing requirements
- Team Leadership & Stakeholder Management: Recruited and trained a high-performing operational staff while cultivating a robust network of suppliers and B2B clients, including local farms and retail dispensaries.
Managing Partner
Hife LLC
2016 - 2025
- Vertical Integration & Operational Scalability: Orchestrated the end-to-end build-out and integration of a multi-property operation, developing all core procedures and process improvements to drive sustainable, year-over-year business growth.
- Strategic Project & Financial Management: Directed complex, cross-departmental projects within strict budget constraints, aligning long-range planning with market trend analysis to capitalize on new revenue opportunities and product development.
- Regulatory Liaison & Stakeholder Relations: Cultivated vital partnerships with state and county agencies to secure permitting and ensure total compliance, while managing high-level relationships with vendors, clients, and strategic partners.
Skills
- Business Development 🚀
- Operations Management ⚙️
- Strategic Leadership 👑
- Complex Problem-Solving 🧩
- Executive Communication ✍️
- Regulatory Compliance ⚖️
- Change Management 🔄
- Systems Optimization 📈
Certification
- Certified Personal Trainer
- National Academy of Sports Medicine
- Certified Nutrition Coach
- National Academy of Sports Medicine
- AFAA CPR
- National Academy of Sports Medicine
- Small Business & Ownership Certification
- Langara College
- Accounting Level 1 & 2
- Placer School for Adults
- Basic Fire Fighting
- Resolve Maritime Academy
Timeline
Vice President
Executive Business Services Inc.
2018 - Current
Owner/Operator
Leaf & Land LLC
2020 - 2025
Managing Partner
Hife LLC
2016 - 2025