Summary
Work History
Education
Skills
Affiliations
Accomplishments
Timeline
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Cassaundra Sloan

Toronto,ON

Summary

Multi-talented creative writer and producer well-versed in research, writing and editing wide range of content for print and screen. Comfortable working with little oversight to write interesting, clean and clear copy. Highly capable storyteller with proven success in conceptualizing, developing and writing content that engages audiences. Strong problem-solving abilities, adaptability and dedication, with a proactive attitude and the ability to learn quickly. Strong work ethic and effective communication skills. Eager to contribute to a dynamic team and support organizational goals while building personal skills and growth in a collaborative setting.

Work History

Content Writer/Creative Producer

Freelance
Toronto, Ontario
2018 - Current
  • Worked with 20+ brands and organizations ranging from e-commerce products to automotive to non-profit health and wellness and more.
  • Penned and produced several micro-budget commercial projects with budgets ranging from 5-10k.
  • Worked alongside PR agencies to develop and execute cross-marketing strategy and campaigns that aligned with company message and goals.
  • Generated ideas for new content topics based on customer feedback and market research data.
  • Analyzed competitor content and strategies to identify opportunities for improvement.
  • Made excellent, original, thoughtful and comedic content. In particular, our YouTube ads with Stallion Express generated over 100,000+ views.

Founder

Girl North Studios
Toronto, Ontario
2018 - Current
  • Over six years, I have established significant relationships within the Canadian industry, building connections and expanding network with producers, festival directors and distributors.
  • Successfully crowd-funded multiple short films, sourced investors for additional short film projects, seeing films through festival circuit.
  • Launched The Girl North Magazine in 2021 with Olympic athlete Piper Gilles on the cover to 7,500 readers by the second month running.
  • Founded The Girl North audio entertainment platform to to produce and highlight podcasts created by women. Hosted various special episodes of 'The Girl North Podcast' via Anchor FM with our most popular episode interviewing indie music sensation Luna Li.
  • Founded The Girl North Project, a nonprofit that is committed to supporting organizations that aid and empower women and girls. To date, we have supported Malalafund, The Center for Human Rights in Iran, The Palestinian Children's Relief Fund and Medical Aid for Palestinians (MAP).

Board Member/Head of Industry Events

Pendance Film Festival
Toronto, Ontario
2024 - Current
  • Planned and organized industry events for attending producers and executives including brunches, dinners, afterparties and networking events.
  • Spearhead media initiatives, PR, the Pendance Photo Studio and red carpet interview sessions.
  • Worked with festival director and other directors to craft new ideas and innovative experiences for festival-goers and filmmakers.
  • Provided on-site support during the day of the event including problem solving if necessary.
  • Developed event themes and concepts to ensure successful execution of events.
  • Supervised staff members responsible for registration desk setup and management during events.
  • Coordinated with sales and marketing teams to facilitate event sponsorships and partnerships, increasing event funding.
  • Implemented comprehensive marketing strategies, including social media, email campaigns, and print advertising to maximize event attendance.

Associate Producer

LuvR Media
Ajax, Ontario
2016 - 2018
  • Moved from intern to Associate Producer with the LuvR team to successfully produce various client marketing campaigns for TV and social media
  • Facilitated communication between studio executives and external partners regarding new initiatives or collaborations.
  • Assisted in casting talent for various projects.
  • Collaborated with directors, writers, actors, and other creative personnel to ensure efficient workflow.
  • Researched potential locations for shoots and booked necessary facilities.
  • Prepared call sheets detailing daily shoot schedules.
  • Maintained relationships with clients by providing regular updates on their projects' progress.
  • Attended all set calls and monitored quality control of scenes being shot.

Education

Bachelor of Arts (Honors) - English And History (Dual Degree)

University of Toronto
Toronto, ON
04-2022

Certificate - Film Production

Durham College
Oshawa, ON
04-2017

Skills

  • Creative Writing
  • Consistent brand messaging
  • Editing and proofreading
  • Concept Development
  • Marketing
  • Writing, editing, and proofreading
  • Content Curation
  • Deadline Management
  • Creative Collaboration
  • Idea Brainstorming
  • SEO Strategies
  • Strong research skills
  • Research
  • Press releases
  • Scriptwriting
  • Field production

Affiliations

  • 1st dan Black Belt in Karate, Martial Artist of 20+ years!
  • Russian Kettlebell Certified
  • RCM Trained in Classical Vocals and Piano (since age of 3!)
  • I have 2 dogs and adore animals

Accomplishments

  • 2020 Pendance Rise Director's Lab: Top 10 Canadian Filmmakers to Watch

Timeline

Content Writer/Creative Producer

Freelance
2018 - Current

Founder

Girl North Studios
2018 - Current

Board Member/Head of Industry Events

Pendance Film Festival
2024 - Current

Associate Producer

LuvR Media
2016 - 2018

Bachelor of Arts (Honors) - English And History (Dual Degree)

University of Toronto

Certificate - Film Production

Durham College

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Cassaundra Sloan