Cassandra Kirby
St. Thomas,ON
Summary
Results-oriented professional with strong business background. Skilled in overseeing financial, operational, marketing and customer service areas. Proven abilities in launching and growing a successful business.
Overview
13
13
years of professional experience
Work History
Co-Owner
James Street Home Decor
04.2012 - Current
- Conducts in-person, virtual and at home decorating consultations for clients while providing excellent customer service
- Creative Director of all marketing and branding. This includes but is not limited to all social media accounts such as Instagram, Facebook, Tik Tok and Pinterest
- Experience in using both Meta & Google Analytics for paid advertising
- Responsible for designing, maintaining, updating both store’s website and mobile app daily
- Spearheads all purchasing and merchandising of home décor to ensure all items meet store’s brand integrity and aesthetics
- Processes client invoices, purchases, tax filings, company payroll and bookkeeping
- Directed team and provided training for multiple employees
Capability Assistant Manager
La Senza, Masonville
09.2012 - 01.2013
- Responsible for managing weekly scheduling and payroll budget
- Tracked and maintained all damages and transfers, as well as maintained organization of backroom
- Supported sales team by coaching and observing as well as being excellent example of how to increase customer sales
- Assisted in executing floor sets and ongoing maintenance of visual merchandise presentations
Visual Merchandiser
The Brick- Geary and North
01.2012 - 04.2012
- Maintained all merchandise and accessory displays on showroom floor
- Arranged home furnishings and vendor displays in attractive manner to enhance appeal to purchase
- Created and implemented new and innovative merchandising strategies and implemented visual presentation displays for company promotions and events
Department Manager
Joe Fresh- Maple Leaf Gardens
10.2011 - 01.2012
- Responsible for store operations such as receiving shipment, processing transmittals, inventory audits, and ordering
- Oversaw Visual Merchandiser to ensure brand integrity was sustained within both Men’s and Women’s apparel departments
- Conducted interviews, hired and developed talent within the company to contribute to future succession plan
- Managed part-time and full-time employees as well as supervisors
- Provided excellent customer service in-person and via email/phone
- Promoted to Department Manager of new Maple Leaf Gardens Location in October 2011
Department Supervisor
Joe Fresh- Vaughan
03.2011 - 10.2011
- Assisted Manager with product placement while quickly and effectively reacting to sell-through within the Women’s
- Sportswear Department
- Simultaneously oversaw stockroom and sales floor with a strong focus on productivity, consistency and the maintenance of the brand’s integrity while still providing customer service
- Supervised and led a team of 40+ employees in a busy environment and a store of over 8,000 sq./ft
- In size
- Played an integral role in the grand opening of the Vaughan Mills Standalone location; exceeding sales expectations along the way
- Complied with Joe Fresh policies and maintained in-store fixture, product, and housekeeping standards
Sales Support/ Stock Leader
Banana Republic, Masonville
09.2010 - 04.2011
- Assisted Visual Merchandiser in executing company standard merchandising techniques in a timely manner to successfully represent Banana Republic in its sole London retail store
- Monitored and completed weekly replenishments and product moves in a fast-paced environment which can see sales of up to $30k daily
- Worked with management team to efficiently execute marketing initiatives from head office which included signage, product promotions, and up-to-date mannequin modifications
- Complied with Banana Republic policies to maintain in-store fixtures, product, and housekeeping standards
Education
Diploma - Fashion Merchandising
Fanshawe College
04.2011
Skills
- Proficient with social media channels and have built brand profile for over 20K followers
- Computer savvy with years of experience in website design and multiple e-commerce platforms such as Shopify
- Strong visual merchandising/ displays with experience of 10 years
- Information seeker, self-motivated individual with excellent communication skills
- Highly organized and attentive to details Exceptional time management skills
- Outgoing with superior customer service ability
Timeline
Capability Assistant Manager
La Senza, Masonville
09.2012 - 01.2013
Co-Owner
James Street Home Decor
04.2012 - Current
Visual Merchandiser
The Brick- Geary and North
01.2012 - 04.2012
Department Manager
Joe Fresh- Maple Leaf Gardens
10.2011 - 01.2012
Department Supervisor
Joe Fresh- Vaughan
03.2011 - 10.2011
Sales Support/ Stock Leader
Banana Republic, Masonville
09.2010 - 04.2011
Diploma - Fashion Merchandising
Fanshawe College
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